Available to hire
Product development professional with 8+ years of experience bringing consumer products from concept through production. Experienced in product strategy, trend research, technical development, sourcing, vendor management, costing, and cross-functional project execution. Skilled at translating customer insights into commercially viable products while balancing creativity, quality, timelines, and business goals.
Experience Level
Work Experience
Social Media & Events Specialist at Carolina Cat
January 1, 2025 - January 1, 2026Translated business objectives into integrated social media and content strategy across Facebook, Instagram, LinkedIn, and video platforms to drive engagement and brand awareness. Owned editorial planning and execution across campaigns and live events, ensuring consistent, timely content aligned with business priorities. Leveraged analytics and performance data to optimize strategy, supporting strong link-driven lead growth and engagement. Led end-to-end customer engagement event execution, generating revenue from a defined marketing/investment budget.
Founder & Operator at The Andrews Farm Events
January 1, 2019 - PresentBuilt and operated a customer-facing events business, managing projects from initial concept through execution. Oversees vendors, contractors, creative partners, budgets, contracts, timelines, and customer relationships. Develops pricing, proposals, brand strategy, and operational workflows to support business growth, while translating client concepts into detailed, executable plans across multiple simultaneous projects.
Associate Designer at Belk
January 1, 2018 - January 1, 2025Developed seasonal products from concept through production across multiple private-label brands (Crown & Ivy, Saddlebred, Zelos, Sewing Down South). Translated trend, consumer, and competitive research into commercially viable product concepts, assortments, and seasonal direction. Created technical packages and collaborated with merchandising, sourcing, production, and vendors to resolve development issues while maintaining timelines. Managed sample reviews, fittings, revisions, and approvals balancing design, cost, quality, and production feasibility. Presented product concepts and seasonal assortments to cross-functional and leadership teams, contributing to improved category performance including sales growth, sell-through, and margin improvement.
MOUNTAIN KHAKIS Developer at Mountain Khakis
January 1, 2016 - January 1, 2018Developed outdoor apparel from concept through production with a focus on functionality, customer needs, brand identity, and commercial goals. Conducted trend and market research to inform seasonal product direction and identify new opportunities. Created technical specifications and collaborated with sourcing and production partners through sampling, fittings, and final development, supporting seasonal assortments and cross-functional product decisions.
Education
Bachelor of Science, Fashion Textile Design at North Carolina State University
January 1, 2016 - January 1, 2016Qualifications
Summa-Cum-Laude (Educational Scholarship)
January 1, 2016 - September 29, 2026Industry Experience
Consumer Goods, Retail, Education, Media & Entertainment, Professional Services
Experience Level
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