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Hi, I'm Katelyn, a creative leader with over 13 years of experience in both agency and in-house environments. For the past 6 years, I've honed my skills in creative leadership, guiding high-performing design teams to craft innovative marketing campaigns for well-known brands like Home Depot, Lowe’s, and American Greetings. I’m passionate about blending creativity with data-driven strategies to deliver designs that not only look good but drive business results. Currently, I’m the Director of Creative Services at Oatey Co., where I oversee creative operations for multiple brands, manage large teams, and optimize processes to ensure top-quality creative output. I love collaborating across departments and agencies to foster alignment and create cohesive campaigns that resonate with our audiences. When I'm not leading creative projects, I enjoy diving into multimedia and video production to elevate our brand storytelling.…Hi, I'm Katelyn, a creative leader with over 13 years of experience in both agency and in-house environments. For the past 6 years, I've honed my skills in creative leadership, guiding high-performing design teams to craft innovative marketing campaigns for well-known brands like Home Depot, Lowe’s, and American Greetings. I’m passionate about blending creativity with data-driven strategies to deliver designs that not only look good but drive business results. Currently, I’m the Director of Creative Services at Oatey Co., where I oversee creative operations for multiple brands, manage large teams, and optimize processes to ensure top-quality creative output. I love collaborating across departments and agencies to foster alignment and create cohesive campaigns that resonate with our audiences. When I'm not leading creative projects, I enjoy diving into multimedia and video production to elevate our brand storytelling.

Katelyn Hysell

Creative Director, Art Director, Graphic Designer, +2

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Hi, I'm Katelyn, a creative leader with over 13 years of experience in both agency and in-house environments. For the past 6 years, I've honed my skills in creative leadership, guiding high-performing design teams to craft innovative marketing campaigns for well-known brands like Home Depot, Lowe’s, and American Greetings. I’m passionate about blending creativity with data-driven strategies to deliver designs that not only look good but drive business results. Currently, I’m the Director of Creative Services at Oatey Co., where I oversee creative operations for multiple brands, manage large teams, and optimize processes to ensure top-quality creative output. I love collaborating across departments and agencies to foster alignment and create cohesive campaigns that resonate with our audiences. When I'm not leading creative projects, I enjoy diving into multimedia and video production to elevate our brand storytelling.…Hi, I'm Katelyn, a creative leader with over 13 years of experience in both agency and in-house environments. For the past 6 years, I've honed my skills in creative leadership, guiding high-performing design teams to craft innovative marketing campaigns for well-known brands like Home Depot, Lowe’s, and American Greetings. I’m passionate about blending creativity with data-driven strategies to deliver designs that not only look good but drive business results. Currently, I’m the Director of Creative Services at Oatey Co., where I oversee creative operations for multiple brands, manage large teams, and optimize processes to ensure top-quality creative output. I love collaborating across departments and agencies to foster alignment and create cohesive campaigns that resonate with our audiences. When I'm not leading creative projects, I enjoy diving into multimedia and video production to elevate our brand storytelling.

Available to hire

Hi, I’m Katelyn, a creative leader with over 13 years of experience in both agency and in-house environments. For the past 6 years, I’ve honed my skills in creative leadership, guiding high-performing design teams to craft innovative marketing campaigns for well-known brands like Home Depot, Lowe’s, and American Greetings. I’m passionate about blending creativity with data-driven strategies to deliver designs that not only look good but drive business results.

Currently, I’m the Director of Creative Services at Oatey Co., where I oversee creative operations for multiple brands, manage large teams, and optimize processes to ensure top-quality creative output. I love collaborating across departments and agencies to foster alignment and create cohesive campaigns that resonate with our audiences. When I’m not leading creative projects, I enjoy diving into multimedia and video production to elevate our brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director of Creative Services at Oatey Co.

March 1, 2023 - June 21, 2024

Lead and manage the creative output and visual storytelling for 9 distinct brands, ensuring consistency and adherence to brand guidelines. Oversee the creative project lifecycle for over 5,000 products, including packaging, marketing collateral, and digital assets. Direct and mentor cross-functional teams of in-house creatives and external agencies to deliver high-quality designs across digital, print, product packaging, social media, and multimedia projects. Collaborate with stakeholders to define and execute creative strategies aligned with business goals. Own brand guidelines for 8 unique brands and drive process optimization via Wrike workflows for capacity planning and team performance. Partner with Value Engineering to streamline product artwork production, lead multimedia production including video shoots and animation, and administer Bynder DAM solution for digital asset management.

Director of Creative Services at Oatey Co.

March 1, 2023 - June 7, 2024

Lead and manage the creative output and visual storytelling for 9 distinct brands, ensuring consistency and adherence to brand guidelines. Oversee the creative project lifecycle for over 5,000 products including packaging, marketing collateral, and digital assets. Direct and mentor a cross-functional team of in-house creatives and external agencies producing high-quality designs across multiple platforms. Partner with department leads and stakeholders to define and execute creative strategies aligned with business goals. Own and uphold brand guidelines for 8 unique brands across media channels. Design and maintain Wrike workflows to optimize creative processes, resource allocation, and team performance. Collaborate closely with the Value Engineering department to improve product artwork production processes. Lead multimedia and video production efforts including shoots, animations, and renders. Administer Bynder DAM solution for streamlined asset storage and retrieval.

Manager of Creative Services at Oatey Co.

March 1, 2021 - March 1, 2023

Led creative teams and managed design projects, delivering marketing and packaging solutions in alignment with brand standards. Supervised and developed team members while coordinating with external agencies and stakeholders to maintain high creative output across various media.

Manager of Creative Services at Oatey Co.

March 1, 2021 - March 1, 2023

Managed creative service operations, leading teams and projects to deliver brand-aligned marketing and product design assets. Provided leadership and mentorship to creative staff ensuring delivery of high-quality creative work across digital and print channels.

Graphic Design, Team Lead at Oatey Co.

July 1, 2019 - March 1, 2021

Led graphic design projects and supported team collaboration. Created digital and print assets for marketing and product packaging, ensuring brand compliance.

Graphic Design, Team Lead at Oatey Co.

July 1, 2019 - March 1, 2021

Led graphic design team to execute visual communications and marketing materials. Delivered packaging, digital, and print designs that aligned with brand and campaign needs while mentoring junior designers.

Graphic Designer at Oatey Co.

July 1, 2016 - July 1, 2019

Designed marketing materials, product packaging, and digital content. Collaborated with cross-functional teams to deliver quality visual communications aligned with brand identity.

Graphic Designer at Oatey Co.

July 1, 2016 - July 1, 2019

Produced graphic designs for marketing campaigns, packaging, and brand communications. Collaborated cross-functionally to meet project objectives and brand standards.

Graphic Designer at Whitespace Creative

September 1, 2014 - June 30, 2016

Developed graphic designs and marketing collateral for various clients. Contributed creatively to campaigns and projects to enhance brand presence.

Graphic Designer at Whitespace Creative

September 1, 2014 - June 30, 2016

Delivered graphic design solutions for client projects including branding, marketing collateral, and digital assets.

Graphic Design Intern at Darice, Inc.

March 1, 2013 - September 1, 2014

Assisted in developing graphic design projects and marketing material development. Gained hands-on experience working in a creative agency environment.

Graphic Design Intern at Darice, Inc.

March 1, 2013 - September 1, 2014

Supported design team by creating graphic assets for product packaging and marketing under supervision.

Graphic Designer at The Daily Kent Stater

August 1, 2012 - May 1, 2014

Produced graphic design content for the university newspaper, enhancing visual appeal and supporting editorial content.

Graphic Designer at The Daily Kent Stater

August 1, 2012 - May 31, 2014

Designed graphics and layouts for the university newspaper delivering timely and engaging visual content.