Kiana To

Founded and manage a freelance social media business, partnering with brands to strengthen their online presence through strategic content development and platform management. Develop and execute comprehensive social media strategies, including content planning, creation (photography, short-form video, and graphics), scheduling, publishing, and community engagement. Analyze performance metrics and platform insights to optimize campaigns, increase engagement and reach, and drive overall brand visibility.

Own social media strategy and content creation across six platforms, producing optimized video and static content that engages an audience of 350K+ followers. Manage the content calendar, publishing, and community engagement by leveraging trends, cultural moments, and performance insights to drive results. Oversee analytics and reporting, delivering actionable insights while partnering with Creative, Copy, and Marketing teams to ensure alignment across campaigns and maintain a consistent brand voice.

Led the social media department, guiding a team to create and execute strategic, results-driven campaigns aligned with client objectives and designed to exceed expectations. Managed a diverse portfolio of accounts by developing innovative strategies, driving consistent engagement, and enhancing brand visibility through cohesive representation. Oversaw all aspects of content creation, scheduling, and publishing, fostering cross-team collaboration and operational efficiency while delivering measurable results, including increased engagement, follower growth, and expanded reach.