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I’m a Product Manager and Marketing Strategist with 6+ years of experience building go-to-market plans, shaping content strategy, and partnering cross-functionally to drive measurable growth. I focus on translating product value into clear positioning, enabling teams to execute effectively, and turning launch efforts into real revenue and signings. In my recent work at IBM, I led go-to-market for sustainability-focused product initiatives, including enablement and asset creation for a Maximo AI Assistant program. Previously, I grew IBM Expert Labs’ success-story program by consistently producing client-focused stories and implementing a streamlined workflow to scale publishing; earlier, I wrote and researched SEO-driven content and managed multi-channel campaigns as a staff writer and copywriter/account manager.…I’m a Product Manager and Marketing Strategist with 6+ years of experience building go-to-market plans, shaping content strategy, and partnering cross-functionally to drive measurable growth. I focus on translating product value into clear positioning, enabling teams to execute effectively, and turning launch efforts into real revenue and signings. In my recent work at IBM, I led go-to-market for sustainability-focused product initiatives, including enablement and asset creation for a Maximo AI Assistant program. Previously, I grew IBM Expert Labs’ success-story program by consistently producing client-focused stories and implementing a streamlined workflow to scale publishing; earlier, I wrote and researched SEO-driven content and managed multi-channel campaigns as a staff writer and copywriter/account manager.

Kiely Kuligowski

Product Marketer, Marketing Strategist, Content Strategist, +1

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I’m a Product Manager and Marketing Strategist with 6+ years of experience building go-to-market plans, shaping content strategy, and partnering cross-functionally to drive measurable growth. I focus on translating product value into clear positioning, enabling teams to execute effectively, and turning launch efforts into real revenue and signings. In my recent work at IBM, I led go-to-market for sustainability-focused product initiatives, including enablement and asset creation for a Maximo AI Assistant program. Previously, I grew IBM Expert Labs’ success-story program by consistently producing client-focused stories and implementing a streamlined workflow to scale publishing; earlier, I wrote and researched SEO-driven content and managed multi-channel campaigns as a staff writer and copywriter/account manager.…I’m a Product Manager and Marketing Strategist with 6+ years of experience building go-to-market plans, shaping content strategy, and partnering cross-functionally to drive measurable growth. I focus on translating product value into clear positioning, enabling teams to execute effectively, and turning launch efforts into real revenue and signings. In my recent work at IBM, I led go-to-market for sustainability-focused product initiatives, including enablement and asset creation for a Maximo AI Assistant program. Previously, I grew IBM Expert Labs’ success-story program by consistently producing client-focused stories and implementing a streamlined workflow to scale publishing; earlier, I wrote and researched SEO-driven content and managed multi-channel campaigns as a staff writer and copywriter/account manager.

Available to hire

I’m a Product Manager and Marketing Strategist with 6+ years of experience building go-to-market plans, shaping content strategy, and partnering cross-functionally to drive measurable growth. I focus on translating product value into clear positioning, enabling teams to execute effectively, and turning launch efforts into real revenue and signings.

In my recent work at IBM, I led go-to-market for sustainability-focused product initiatives, including enablement and asset creation for a Maximo AI Assistant program. Previously, I grew IBM Expert Labs’ success-story program by consistently producing client-focused stories and implementing a streamlined workflow to scale publishing; earlier, I wrote and researched SEO-driven content and managed multi-channel campaigns as a staff writer and copywriter/account manager.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Product Manager, Sustainability Software at IBM

April 1, 2022 - November 1, 2025

Led asset creation for the Maximo AI Assistant go-to-market team. Owned promotional strategy, internal/external enablement, and end-to-end asset creation for new Sustainability brand product launches and go-to-market initiatives. Collaborated with practice leaders, sellers, and executives to identify goals and growth opportunities, deepen product knowledge needed for effective selling, and develop strategies to increase revenue and signings, including a cross-functional AWS partnership.

Content Manager, IBM Expert Labs Growth Marketing at IBM

February 1, 2021 - April 1, 2022

Wrote 4–5 client-based success stories each week highlighting IBM products, use cases, and client outcomes to help sellers. Developed deep technical understanding of IBM offerings and how to communicate results from client engagements. Achieved 230+ stories in the first year and created a streamlined process for receiving, writing, editing, and publishing submitted stories.

Staff Writer at business.com

February 1, 2019 - January 1, 2021

Wrote 3–4 articles per week on small business, social media strategy, marketing, and related topics using in-depth interviews and research. Implemented SEO recommendations and edits for each article. Conducted product/service research and produced detailed buying guides (e.g., access control and email marketing services) to help small business owners make informed purchasing decisions.

Copywriter/Account Manager at Hatch130

September 1, 2017 - September 1, 2018

Managed 10+ client accounts and delivered multi-channel marketing campaigns. Produced content for PR, social media, digital ads, physical media, and blogs.