Kiera Egan

ProAvailable to hire

Hi, I’m Kiera. I’m a data-driven social media leader with 6+ years of experience driving audience growth for media and lifestyle brands.

About

Hi, I’m Kiera. I’m a data-driven social media leader with 6+ years of experience driving audience growth for media and lifestyle brands. I specialise in developing cross-platform social strategies, delivering high-impact content and creator initiatives, and using analytics to optimise performance.

From Cosmopolitan UK to MTV UK and BuzzFeed UK, I’ve built engaged communities, scaled digital reach, and delivered measurable brand impact. I love partnering with editorial, marketing and video teams to embed social strategy into broader campaigns and craft platform-native content that resonates with audiences.

I have also led influencer and brand collaborations, working with creators and partners to deliver culturally relevant, high-performing content.

I have experience in every stage of social execution, from idea generation, filming, editing, feedback, communication with clients, publishing, and analytics analysis.

  • 7 years' experience
  • Joined April 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment

Work experience

Social Media Manager · Cosmopolitan UK, Red, PrimaSep 2021 – Present · 5 yrs 3 mos

Audience Growth: Scaled Cosmopolitan's TikTok followers from 70k to 200k, increased views by 46% in 2025; Analytics & Performance: used native analytics, Dash Hudson and Google Analytics to optimize strategy; delivered 148% increase in Instagram engagement at Cosmopolitan, 363% increase in reach at Red, and 12% follower uplift at Prima in 2025; Content & Creative Direction: oversee platform-native written, video and graphic content; Social Campaign Leadership: lead campaigns around magazine covers and major moments; Influencer & Brand Collaboration; Team Management; Cross-functional collaboration.

Assistant Multi Platform Producer · BuzzFeed UKJul 2021 – Dec 2021 · 6 mos

Researched and evaluated products across fashion, beauty, lifestyle, home and tech categories, balancing trend-led items with evergreen recommendations across multiple price points. Wrote high-performing, shoppable product roundups, shopping guides and reviews designed to drive both audience engagement and affiliate revenue. Built and maintained strong relationships with PRs, talent and brands to create high-impact content that extended reach. Represented social platforms in editorial and planning meetings, using audience insights to inform wider content decisions.

Multi Platform Producer · MTV UKMar 2019 – Dec 2020 · 1 yr 10 mos

Planned, produced and published content across Snapchat, Instagram and other social channels, ensuring strong editorial voice and audience engagement. Used social analytics and performance insights to refine content strategy and optimize formats across platforms. Managed and mentored a multi-platform social assistant, overseeing workflow and maintaining editorial standards.

Education

Bachelor of Journalism · Robert F Hall Secondary School, Canada2012 – 2016
High School Diploma · Canadian High School2011 – 2012
GCSE (CXC) Equivalent · Christ The King High School2006 – 2011

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