Kieren Rai

With over 7 years of experience in CRM and marketing, I help businesses build stronger customer relationships and drive measurable growth through data-led strategy and execution. I’ve worked across campaign management, lifecycle marketing, segmentation, and automation - designing and delivering targeted, multi-channel campaigns that improve engagement, retention, and revenue. My background includes hands-on experience with CRM platforms, customer journey mapping, and performance analysis, enabling me to turn insights into impactful actions. I have also managed website and social media profiles, increasing followers and improve brand awareness. Apart from copywriting and designing creatives for emails, I have also done this for newsletters and social media campaigns.

What sets me apart is my ability to combine strategic thinking with practical delivery. I don’t just plan campaigns - I optimise them continuously, using data to refine targeting, messaging, and timing for maximum ROI. I’m highly collaborative, commercially focused, and detail-oriented, with a proven track record of translating business goals into effective CRM and marketing initiatives that deliver real results.