With over 7 years of experience in CRM and marketing, I help businesses build stronger customer relationships and drive measurable growth through data-led strategy and execution. I’ve worked across campaign management, lifecycle marketing, segmentation, and automation - designing and delivering targeted, multi-channel campaigns that improve engagement, retention, and revenue. My background includes hands-on experience with CRM platforms, customer journey mapping, and performance analysis, enabling me to turn insights into impactful actions. I have also managed website and social media profiles, increasing followers and improve brand awareness. Apart from copywriting and designing creatives for emails, I have also done this for newsletters and social media campaigns. What sets me apart is my ability to combine strategic thinking with practical delivery. I don’t just plan campaigns - I optimise them continuously, using data to refine targeting, messaging, and timing for maximum ROI. I’m highly collaborative, commercially focused, and detail-oriented, with a proven track record of translating business goals into effective CRM and marketing initiatives that deliver real results.

Kieren Rai

With over 7 years of experience in CRM and marketing, I help businesses build stronger customer relationships and drive measurable growth through data-led strategy and execution. I’ve worked across campaign management, lifecycle marketing, segmentation, and automation - designing and delivering targeted, multi-channel campaigns that improve engagement, retention, and revenue. My background includes hands-on experience with CRM platforms, customer journey mapping, and performance analysis, enabling me to turn insights into impactful actions. I have also managed website and social media profiles, increasing followers and improve brand awareness. Apart from copywriting and designing creatives for emails, I have also done this for newsletters and social media campaigns. What sets me apart is my ability to combine strategic thinking with practical delivery. I don’t just plan campaigns - I optimise them continuously, using data to refine targeting, messaging, and timing for maximum ROI. I’m highly collaborative, commercially focused, and detail-oriented, with a proven track record of translating business goals into effective CRM and marketing initiatives that deliver real results.

Available to hire

With over 7 years of experience in CRM and marketing, I help businesses build stronger customer relationships and drive measurable growth through data-led strategy and execution. I’ve worked across campaign management, lifecycle marketing, segmentation, and automation - designing and delivering targeted, multi-channel campaigns that improve engagement, retention, and revenue. My background includes hands-on experience with CRM platforms, customer journey mapping, and performance analysis, enabling me to turn insights into impactful actions. I have also managed website and social media profiles, increasing followers and improve brand awareness. Apart from copywriting and designing creatives for emails, I have also done this for newsletters and social media campaigns.

What sets me apart is my ability to combine strategic thinking with practical delivery. I don’t just plan campaigns - I optimise them continuously, using data to refine targeting, messaging, and timing for maximum ROI. I’m highly collaborative, commercially focused, and detail-oriented, with a proven track record of translating business goals into effective CRM and marketing initiatives that deliver real results.

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Work Experience

Audience & Email Operations Executive at River Island
November 1, 2022 - August 1, 2023
Provided a solid line of communications for both email audience and operations departments; built data-driven audience segments; activated targeted email campaigns; collaborated with marketing, product, design and operations to deliver on-brand content; performed competitor analysis and monitored campaign performance to inform future sends.
PR & Communications Executive at I AM ROAD SMART
January 1, 2022 - February 1, 2022
Liaised with operations, content, trade, design and developers to build and test bespoke email content; conducted competitor analysis; supported cross-channel communications; contributed to audience growth and engagement.
CRM Executive at River Island
August 1, 2023 - February 1, 2026
Managed BAU campaigns and end-to-end lifecycle journeys, ensuring full compliance across all CRM communications. Focused on audience growth, resulting in over 50% growth in active customers across two key segments. Planned, built and executed cross-channel CRM campaigns to drive engagement, retention and revenue. Managed automated customer lifecycle journeys (onboarding, activation, re-engagement, loyalty, win-back) and built targeted audiences across multiple channels.
PR & Comms Executive at Your Marketing Needs
February 1, 2021 - January 1, 2022
Built brand awareness and supported sales strategy; coordinated with cross-functional teams to ensure consistent messaging and targeted email content.
PR & Comms Executive at IAM RoadSmart
January 1, 2022 - February 1, 2022
Supported PR campaigns and media outreach for road safety initiatives; coordinated with internal teams to create engaging content and secure press coverage.
Account Executive at Franklin Insurance
August 1, 2016 - September 1, 2017
Managed client accounts, coordinated marketing campaigns, and supported retention initiatives.
Marketing Placement at River Island
November 1, 2022 - August 1, 2023
Marketing placement focusing on cross-functional collaboration and content planning; built a cohesive content output with HR and marketing teams.

Education

BA (Hons) Marketing at Nottingham Trent University
January 1, 2014 - January 1, 2019
BA (Hons) Marketing at Nottingham Trent University
January 1, 2014 - January 1, 2019

Qualifications

BA Hons Marketing Degree
March 27, 2026 - March 27, 2026

Industry Experience

Retail, Professional Services, Media & Entertainment, Education