Social and Influencer Manager at Online Heroes

Curated and implemented influencer marketing strategies and campaigns, boosting Instagram followers by 20% and 10% in overall brand engagement. Successfully onboarded and developed strong relationships with over 40 influencers and agents, negotiating campaign budgets and drafting collaboration contracts. Designed content plans for influencers and provided brand-shoot briefs for social media. Co-managed content calendars for social platforms, integrating influencer content into broader brand strategies and product launches. Monitored campaign performance, tracked key metrics, and provided actionable insights to optimize ROI. Participated in public speaking engagements to promote the brand’s mission and enhance visibility among professionals and potential clients.

Business Development Assistant at Martin Mulligan Marketing Ltd

Constructed an Excel database of suppliers and exhibitors for the Data Centre World Exhibition Trade Show in London, Paris, Frankfurt, and Madrid. Devised email campaigns using third-party e-shot platforms such as Apollo.io, Snov.io & Hunter to engage with clients and prospects. Communicated with senior decision-makers of participating companies for sponsorships of the DCW map and presented daily reports to management. Proposed publication deals for the DCW map, securing advertising space and budget, contributing to €29,000 in revenue within 6 months.

Digital Marketing Manager at House Of Bilocca

Created and published monthly paid ad campaigns featuring 40 premium plus-size fashion brands across FR, NL, BE, DE, and UK markets on Meta Platforms and search engines like Google and Bing. Formulated ad creatives for optimized placements on Meta, resulting in a 30% reduction in cost per click. Collaborated with content team to develop email content, leading to a 25% increase in open rates, a 15% boost in email engagement, and an overall 20% rise in monthly conversions. Developed SEO-driven blog content and implemented keyword strategies to increase organic traffic and search visibility. Managed average monthly ad budgets of €15,000, yielding €36,500 in revenue. Achieved positive Return on Ad Spend and maintained a low Cost Per Click. Used Google Analytics 4 and other data analytics tools to track KPIs and optimize paid marketing funnels. Integrated AI tools and automation into campaign workflows to improve efficiency and testing capabilities.