Social media and content specialist with strong copywriting and branding skills, grounded in ethical work and a collaborative mindset. Experienced in community management, content planning, publishing, and engagement, while staying current with emerging platforms and technologies. Skilled in creating and scheduling brand-consistent campaigns, supporting client content and voiceovers, and analyzing performance to optimize results. Brings excellent communication and presentation ability, along with training to take on leadership responsibilities in fast-paced environments.

Kimberley Megan Castro

Social media and content specialist with strong copywriting and branding skills, grounded in ethical work and a collaborative mindset. Experienced in community management, content planning, publishing, and engagement, while staying current with emerging platforms and technologies. Skilled in creating and scheduling brand-consistent campaigns, supporting client content and voiceovers, and analyzing performance to optimize results. Brings excellent communication and presentation ability, along with training to take on leadership responsibilities in fast-paced environments.

Available to hire

Social media and content specialist with strong copywriting and branding skills, grounded in ethical work and a collaborative mindset. Experienced in community management, content planning, publishing, and engagement, while staying current with emerging platforms and technologies.

Skilled in creating and scheduling brand-consistent campaigns, supporting client content and voiceovers, and analyzing performance to optimize results. Brings excellent communication and presentation ability, along with training to take on leadership responsibilities in fast-paced environments.

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Work Experience

Social Media Specialist at PSi Sports Inc
May 1, 2025 - January 31, 2026
Planned and supported social media execution for sports-related events and brand presence. Worked on posting and engagement activities in line with event and promotional goals.
Content Writer at Success Jet Commerce [Gabor PH and Yoboo]
December 1, 2023 - March 31, 2025
Led content planning and development across multiple brands in sports goods, online shopping, and school supplies. Managed end-to-end social media operations including content planning, publishing, audience engagement, and performance analysis. Supported brand consistency and alignment with business objectives, including highlighted campaigns.
Virtual Assistant [Client Engagement and Branding Specialist] at Snake Height Agency
July 1, 2023 - October 31, 2023
Enhanced appointment-related interactions and supported client engagements. Managed and organized sensitive data input using spreadsheet workflows and delivered requested information on a quarterly basis.
Virtual Assistant [Client Engagement and Branding Specialist] at Snake Height Agency
May 1, 2022 - July 31, 2023
Tracked social media engagement and supported client-facing content and brand presence. Worked on audience engagement and brand-related tasks while staying aligned with campaign direction and brand voice.
Production Staff at Switch Media
May 1, 2015 - June 1, 2015
Administered logistics and promotions across departments and instructed students from different age groups during summer workshops.
Administratve Staff at Trumpets Playshop
April 1, 2015 - May 1, 2015
Supported administrative tasks related to the playshop program.
Administrative Staff | Teaching Assistant (Music Theater) Internships at Music Theater
April 1, 2015 - June 1, 2015
Wrote marketing copy for website, social media platforms, emails, and collateral. Contributed fresh, innovative ideas during brainstorming sessions and proofread/edited content for accuracy, clarity, and consistency.
Virtual Assistant [Administrative] at Snake Height Agency
January 1, 2010 - Present
Provided administrative support and assisted with operational tasks, including ongoing content assistance across brand social media pages as needed.

Education

Bachelor of Applied Arts at Miriam College
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services