Qualifications I bring a one-of-a-kind set of experiences and skills in graphic design, vector illustration, and oil painting. As a creative leader, I have motivated and led colleagues from diverse backgrounds to achieve creative goals, managing teams of up to three designers and collaborating with cross-functional groups to deliver award-winning projects. My communication skills and use of technology have enabled me to engage, inspire, and educate audiences — resulting in successful marketing campaigns that increased client engagement by measurable margins.\n\nAs an artist, I am passionate about creating art and connecting artists and their works with art enthusiasts of all ages, contributing to community events and exhibitions. I am an active member of the Delaware Art Museum and the Brandywine Museum of Art, supporting local Artists and educational outreach.

Kimberly Freesland

Qualifications I bring a one-of-a-kind set of experiences and skills in graphic design, vector illustration, and oil painting. As a creative leader, I have motivated and led colleagues from diverse backgrounds to achieve creative goals, managing teams of up to three designers and collaborating with cross-functional groups to deliver award-winning projects. My communication skills and use of technology have enabled me to engage, inspire, and educate audiences — resulting in successful marketing campaigns that increased client engagement by measurable margins.\n\nAs an artist, I am passionate about creating art and connecting artists and their works with art enthusiasts of all ages, contributing to community events and exhibitions. I am an active member of the Delaware Art Museum and the Brandywine Museum of Art, supporting local Artists and educational outreach.

Available to hire

Qualifications I bring a one-of-a-kind set of experiences and skills in graphic design, vector illustration, and oil painting. As a creative leader, I have motivated and led colleagues from diverse backgrounds to achieve creative goals, managing teams of up to three designers and collaborating with cross-functional groups to deliver award-winning projects. My communication skills and use of technology have enabled me to engage, inspire, and educate audiences — resulting in successful marketing campaigns that increased client engagement by measurable margins.\n\nAs an artist, I am passionate about creating art and connecting artists and their works with art enthusiasts of all ages, contributing to community events and exhibitions. I am an active member of the Delaware Art Museum and the Brandywine Museum of Art, supporting local Artists and educational outreach.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

UI/UX Senior Product Designer at Comcast
February 1, 2025 - September 23, 2025
Led UX/UI design for marketing campaigns across Xfinity products, boosting brand recognition and customer engagement. Directed event designs (e.g., Watchathon Week) and collaborated with engineers and marketing to deliver scalable design solutions. Established design guidelines and workflows, produced wireframes, storyboards, and prototypes, and guided research strategies to inform design decisions. Worked with ML/LLM initiatives to refine interactive trigger points and partnered with Salesforce for B2B CRM across mobile experiences.
UI/UX Product Designer at Fannie Mae
March 1, 2020 - September 23, 2025
Led UI/UX design and development lifecycle for Fannie Mae applications. Created prototypes and wireframes in Figma and Adobe XD; conducted user research, interviews, UAT, and provided UI guidance. Served as technical lead for an Agile team and contributed to AngularJS implementations within CRM using Salesforce. Analyzed promotions’ click-stream data to optimize conversions and ensured production readiness.
UI & UX Designer at Tech Trend Inc
February 1, 2019 - September 23, 2025
Developed UX strategies, site maps, workflows, sketches, and responsive prototypes. Managed design work for a small team, collaborated with SMEs and clients, and leveraged HTML/CSS/Bootstrap to translate concepts into usable interfaces. Led UAT and refined team workflows to improve delivery efficiency.
UI & UX Developer at Tek Systems
April 1, 2017 - September 23, 2025
Created interactive, responsive applications using JavaScript, HTML5, and CSS3. Worked in an Agile environment with two-week cycles, authored master pages for SharePoint-based portals, and collaborated with clients and SMEs to ensure UI quality and alignment with requirements.
UI/UX Product Designer at Fannie Mae
February 29, 2020 - September 24, 2025
Team lead for UI & UX design and development for Fannie Mae applications; led lifecycle from product design to UI development; conducted user research, interviews, UAT, and analysis to inform UI decisions; designed prototypes in Figma & Adobe XD; integrated UI in AngularJS and Salesforce.
Artist & Graphic Design at Kimberly Freesland LLC
November 1, 2010 - Present
My range of creative skills helps marketing, and technology teams design compelling and creative deliverables for clients. An eye for details and the ability to think deeply about the narrative and how to approach different audiances and personnas through visual collaboration. The ability to ensure that all deliverables from creative agencies maintain the integrity of their creative look and feel. An eye for creatively using space and the little details. Liaising directly with clients vision. Leading all aspects of an event from pre-planning, determining resource needs, pre-event marketing, and on-site coordination, to post-event follow up. Producing complex digital files in scales from concept to finish for assigned events. Making sure designs satisfy the client and corporate requirements, are within budget and are delivered within the deadline. Creating event designs, drawings, and renderings for the company’s events, following departmental and company policies, procedures, and practices.
Artist and Graphic Designer at Kimberly Freesland
February 1, 2010 - Present
Digital Vector Illustrator specializing in promotional and commercial applications. Expertise in Graphic and Digital Arts. Works with creative entrepreneurs to plan, develop, and execute marketing campaigns for innovative products.
UI/UX Design Manager at Comcast
November 1, 2021 - February 1, 2025
UI/UX design manager building and prototyping next-gen customer service tools. Led design team to deliver UI/UX product features in Salesforce Platform aligned with stakeholders and business objectives. Collaborated with software engineers and marketing to create design workflows and prototypes for Xfinity direct eCommerce. Established front-end UI guidelines and accessibility (WCAG/ADA). Conducted user research with ML engineers to inform design decisions and improve AI integration for customer interactions.
UI/UX Product Designer at Fannie Mae
March 1, 2019 - March 1, 2020
Lead UI & UX Design and Development for Fannie Mae, delivering UX improvements across the application lifecycle—from product design to UI development. Created prototypes and wireframes in Figma & Adobe XD, conducted user research, interviews, and usability testing, and guided design decisions with data. Implemented UI guidelines and accessibility standards (WCAG/ADA) and led agile ceremonies as a technical lead.
UI & UX Designer at Tech Trend Inc
August 1, 2017 - February 1, 2019
Certified UX/UI Designer contributing to user-centered design and application development within Agile processes. Produced site maps, workflows, journey maps, wireframes, HD mockups, and responsive prototypes using HTML5, CSS3, JavaScript, and jQuery. Managed three designers, interfaced with SMEs and clients (U.S. National Forest Service), and contributed to CMS-based template systems in WordPress and Drupal.

Education

B.A. in Liberal Arts & Science at George Mason University
January 1, 2001 - May 1, 2004
B.A. in Liberal Arts & Science at George Mason University
January 11, 2030 - December 8, 2025

Qualifications

American Graphic Design Award (GDUSA) – WAVEONE Open Water Swim series
January 11, 2030 - December 8, 2025

Industry Experience

Software & Internet, Telecommunications, Media & Entertainment, Professional Services, Education, Non-Profit Organization, Other
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