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Social Media Manager with 3+ years of experience building and growing brand presence across Instagram, TikTok and LinkedIn. I own the full content process end-to-end—from goals and strategy to production, publishing, and performance analysis. Comfortable collaborating cross-functionally with SEO/design/marketing teams and managing community engagement. I’m also hands-on with AI-assisted content tools, trends, and partner/media outreach—plus I bring founder experience from running my own e-commerce brand and personal TikTok series.…Social Media Manager with 3+ years of experience building and growing brand presence across Instagram, TikTok and LinkedIn. I own the full content process end-to-end—from goals and strategy to production, publishing, and performance analysis. Comfortable collaborating cross-functionally with SEO/design/marketing teams and managing community engagement. I’m also hands-on with AI-assisted content tools, trends, and partner/media outreach—plus I bring founder experience from running my own e-commerce brand and personal TikTok series.

Kim Hoang

Social Media Manager, Content Creator, Content Producer, +2

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Social Media Manager with 3+ years of experience building and growing brand presence across Instagram, TikTok and LinkedIn. I own the full content process end-to-end—from goals and strategy to production, publishing, and performance analysis. Comfortable collaborating cross-functionally with SEO/design/marketing teams and managing community engagement. I’m also hands-on with AI-assisted content tools, trends, and partner/media outreach—plus I bring founder experience from running my own e-commerce brand and personal TikTok series.…Social Media Manager with 3+ years of experience building and growing brand presence across Instagram, TikTok and LinkedIn. I own the full content process end-to-end—from goals and strategy to production, publishing, and performance analysis. Comfortable collaborating cross-functionally with SEO/design/marketing teams and managing community engagement. I’m also hands-on with AI-assisted content tools, trends, and partner/media outreach—plus I bring founder experience from running my own e-commerce brand and personal TikTok series.

Available to hire

Social Media Manager with 3+ years of experience building and growing brand presence across Instagram, TikTok and LinkedIn. I own the full content process end-to-end—from goals and strategy to production, publishing, and performance analysis.

Comfortable collaborating cross-functionally with SEO/design/marketing teams and managing community engagement. I’m also hands-on with AI-assisted content tools, trends, and partner/media outreach—plus I bring founder experience from running my own e-commerce brand and personal TikTok series.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Intermediate

German

Beginner

Work Experience

Social Media Marketer (Freelance)

September 1, 2023 - Present

Own end-to-end social content strategy, creation and copywriting for multiple clients across Instagram, TikTok and LinkedIn. Tailor brand voice and messaging per client, ideate and produce short-form video, branded graphics and custom-coded visual assets using AI-assisted tools, and publish content on a consistent schedule. Build and maintain content calendars in Later and Notion, run performance analysis on followers, engagement rate and reach, and translate insights into ongoing growth strategy adjustments. Manage day-to-day community engagement by replying to comments and DMs while maintaining each brand’s distinct voice, and monitor platform trends/algorithm changes to keep strategy competitive.

Marketing Executive at Deyvce LTD

July 1, 2022 - August 31, 2023

Led LinkedIn content strategy and copywriting that doubled followers, increased organic impressions by 38%, and raised engagement rate by 20%. Revamped B2B and B2C Instagram presence using recurring content series of Reels and value-add carousel posts. Produced branded graphics and ad copy supporting lead generation via LinkedIn and Google Ads campaigns. Planned and executed multi-channel brand awareness campaigns across social, email and paid channels. Researched, pitched, negotiated and coordinated partner/media outreach for coverage. Managed blog and SEO strategy (Yoast, SEMRush, Ahrefs) to grow organic traffic, and refreshed brand visual identity while building reusable digital marketing asset libraries.

Founder (Online Fashion Boutique) at Kimberly's Threads

January 1, 2020 - July 31, 2023

Ran an independent e-commerce brand end-to-end, including monthly trend research on Instagram and TikTok to guide product selection and content themes. Managed merchandising and operations using online wholesaler sourcing, balancing quality, trend alignment and margin targets. Produced and managed brand content to support sales while maintaining high customer satisfaction.