I'm a passionate graphic designer and design strategist with a keen eye for aesthetics and a strong understanding of brand narratives. My goal is to create meaningful and visually engaging experiences that resonate with audiences and elevate brands. I thrive in collaborative environments where I can lead creative projects from concept to execution, ensuring every detail aligns with the overarching vision.

Kim Hoang

I'm a passionate graphic designer and design strategist with a keen eye for aesthetics and a strong understanding of brand narratives. My goal is to create meaningful and visually engaging experiences that resonate with audiences and elevate brands. I thrive in collaborative environments where I can lead creative projects from concept to execution, ensuring every detail aligns with the overarching vision.

Available to hire

I’m a passionate graphic designer and design strategist with a keen eye for aesthetics and a strong understanding of brand narratives. My goal is to create meaningful and visually engaging experiences that resonate with audiences and elevate brands. I thrive in collaborative environments where I can lead creative projects from concept to execution, ensuring every detail aligns with the overarching vision.

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Work Experience

Brand Repositioning & Art Direction at BENGAY Naturals
January 1, 2023 - Present
Led the creative direction for a conceptual rebrand of BENGAY’s natural pain relief line, focusing on empathy, wellness, and nature-based care. Defined the core creative platform and campaign narrative, and art directed a cohesive visual system.
Healthcare Concept & Experience Direction at Nudge
January 1, 2022 - January 1, 2023
Directed a speculative healthcare design concept addressing apnea recovery in NICU environments. Led research synthesis, experience framing, and product visioning.
Digital Experience & Visual Direction at Ballard Center
January 1, 2021 - January 1, 2022
Led a full website redesign for a nonprofit organization to improve accessibility and donor engagement, delivering a cohesive digital experience.

Education

M.A. at University of Kansas
January 1, 2021 - January 1, 2023
B.A. at Western Washington University
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Non-Profit Organization, Consumer Goods

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