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Digital marketing expert and content specialist with deep experience in creating and running campaigns for targeted audiences. Marketing Digital Strategies. Programmatic advertiser. Worked for both the B2C and B2B markets. With an educational background in Computer Science and a keen interest in understanding the market dynamics and interests. Constant research on how to use technology and the internet to move the masses.…Digital marketing expert and content specialist with deep experience in creating and running campaigns for targeted audiences. Marketing Digital Strategies. Programmatic advertiser. Worked for both the B2C and B2B markets. With an educational background in Computer Science and a keen interest in understanding the market dynamics and interests. Constant research on how to use technology and the internet to move the masses.

Caroline Kimathi

ABM Marketer, Digital Marketer, Marketing Strategist, +5

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Digital marketing expert and content specialist with deep experience in creating and running campaigns for targeted audiences. Marketing Digital Strategies. Programmatic advertiser. Worked for both the B2C and B2B markets. With an educational background in Computer Science and a keen interest in understanding the market dynamics and interests. Constant research on how to use technology and the internet to move the masses.…Digital marketing expert and content specialist with deep experience in creating and running campaigns for targeted audiences. Marketing Digital Strategies. Programmatic advertiser. Worked for both the B2C and B2B markets. With an educational background in Computer Science and a keen interest in understanding the market dynamics and interests. Constant research on how to use technology and the internet to move the masses.

Available to hire

Digital marketing expert and content specialist with deep experience in creating and running campaigns for targeted audiences. Marketing Digital Strategies. Programmatic advertiser. Worked for both the B2C and B2B markets. With an educational background in Computer Science and a keen interest in understanding the market dynamics and interests.
Constant research on how to use technology and the internet to move the masses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital marketing lead and sales engineer at Electric Motors International Aps

February 20, 2018 - Present

The digital marketing executive at Electric Motors International APS which one of the major and leading electric motor suppliers in the world. Working remotely to grow the sales of the company. Over the 4 years period working here I seen a growth of about 30% in new clients and 20% in yearly sales. Role Played: - Lead generation, lead nurturing and persona-driven marketing - Digital campaign process and funnel management - B2B Account-based Marketing ABM - Management of The Linked People Campaigns for automated LinkedIn advertising. - Running marketing campaigns on Google AdWords, LinkedIn Campaign Manager, Facebook and other networks - Google analytics and Web administration - Search Engine Optimization (SEO, SEM) - Email marketing using ZoHo Campaigns tool. -Directs guides and counsels the sales and operations team on how to get more sales on the last stage of the funnel. - Designing of Infographics, Company presentation brochures, Posters and other digital content -Creating the relevant image and Video ads. - Management of the CRM make technical requirements for analysts to automate the reports you need

Digital Marketing Manager- www.Onion.ke at Onion Smart Solutions

January 19, 2017 - February 1, 2017

Roles Played: - Management of social media accounts -Search engine optimization -Lead generation and Brand awareness - Running social media targetted campaigns - Creating Infographics and digital content

Education

Professional Digital Marketing at CIM | The Chartered Institute of Marketing

March 16, 2021 - March 18, 2022

Develops the strategic marketing skills necessary to perform professionally at a management level. Included the Marketing Digital Strategies, Digital Optimization, and Digital Customer Experience modules. Have a deep understanding of how to come up with marketing strategies through Situation analysis using various models, Planning, and ways of implementation and control. Got to understand the strategic implications of the changing digital environment on organizations Interpret relevant insights from the wider digital environment, Develop responses to changing stakeholder needs and behaviors and develop a conversion optimization plan. The Digital Customer Experience module dives into the process of channel selection, managing channels, legal compliance and the relevant insights to look out for in digital campaigns. Learnt on how to understand the customer journey of any organization, identify gaps and develop plans to improve the customer user experience.

Bachelor of Science (B.Sc.)Computer Science at Jomo Kenyatta University of Agriculture and Technology

January 16, 2026 - January 16, 2026

Adwords and Adsence certification at Google Mobile Academy

January 1, 2015 - January 31, 2016

Adwords Ad Manager Targeting SEO Adsence