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Digital marketing and SEO specialist with over 2 years of experience optimizing websites, generating leads, and managing campaigns for companies in the legal and tech sectors. Passionate about continuous professional development, I leverage my legal background to promote justice and community well-being. In my role, I am driven to challenge the status quo and innovate by creating content that not only informs but also inspires action. I am committed to making a significant impact in the content world, using my unique combination of skills to foster understanding and drive social change.…Digital marketing and SEO specialist with over 2 years of experience optimizing websites, generating leads, and managing campaigns for companies in the legal and tech sectors. Passionate about continuous professional development, I leverage my legal background to promote justice and community well-being. In my role, I am driven to challenge the status quo and innovate by creating content that not only informs but also inspires action. I am committed to making a significant impact in the content world, using my unique combination of skills to foster understanding and drive social change.

Kimberlein Rios

Content Producer, Content Creator, Copywriter, +3

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Digital marketing and SEO specialist with over 2 years of experience optimizing websites, generating leads, and managing campaigns for companies in the legal and tech sectors. Passionate about continuous professional development, I leverage my legal background to promote justice and community well-being. In my role, I am driven to challenge the status quo and innovate by creating content that not only informs but also inspires action. I am committed to making a significant impact in the content world, using my unique combination of skills to foster understanding and drive social change.…Digital marketing and SEO specialist with over 2 years of experience optimizing websites, generating leads, and managing campaigns for companies in the legal and tech sectors. Passionate about continuous professional development, I leverage my legal background to promote justice and community well-being. In my role, I am driven to challenge the status quo and innovate by creating content that not only informs but also inspires action. I am committed to making a significant impact in the content world, using my unique combination of skills to foster understanding and drive social change.

Available to hire

Digital marketing and SEO specialist with over 2 years of experience optimizing websites, generating leads, and managing campaigns for companies in the legal and tech sectors. Passionate about continuous professional development, I leverage my legal background to promote justice and community well-being. In my role, I am driven to challenge the status quo and innovate by creating content that not only informs but also inspires action. I am committed to making a significant impact in the content world, using my unique combination of skills to foster understanding and drive social change.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Specialist at PayFit

December 1, 2024 - Present

Content strategist for the Spanish market; implemented content strategy across the funnel to build pipeline and increase revenue, combining global and local approaches. Led local SEO production: keyword research, competitor analysis, and content audits. Created SEO briefs, wrote and updated articles, managed freelancers, and reported KPIs monthly. Produced content assets (videos, landing pages, blog articles, opinion pieces) for Growth, Revenue, Brand, and Sales teams. Wrote acquisition and engagement copy (ads, scripts, newsletters) and supported client communications and brand in Spain. Collaborated with Sales, Revenue, Marketing, Product, and Payroll teams to align content with business goals. Tracked performance and provided actionable insights.

HR & Legal Copywriter at PayFit

June 1, 2024 - November 1, 2024

Specialized in creating content for HR and legal professionals, tailoring messaging to each industry. Wrote website content, blog articles, newsletters, and marketing materials to attract and educate specialized audiences. Communicated complex legal and HR topics clearly and persuasively, ensuring engagement. Collaborated with marketing, legal, and HR teams to align content strategies with commercial goals. Adapted tone and style to regulatory and brand requirements, maintaining accuracy.

Legal Content Intern at PayFit

June 1, 2023 - June 1, 2024

Identified relevant keywords and topics for the Spanish market, optimizing legal articles for SEO. Conducted blog audits, updated outdated articles for accuracy, and analyzed content performance with Google Search Console. Produced high-quality content including downloadable resources and infographics. Participated in content audits and studies; contributed to improving blog quality and traffic.