Managed end-to-end SEO for service-based and eCommerce WordPress clients across multiple sectors, using data-driven strategies within allocated budgets. Monitored keyword rankings and organic traffic, performed technical SEO audits (indexing, canonicalization, 301 redirects, crawlability), and troubleshot issues via Google Search Console. Implemented schema markup (including custom JSON-LD) to improve visibility and rich results. Optimised content to better answer prompts and citations in LLM contexts, supported performance improvements, and worked autonomously with shifting priorities in a remote environment. Built automated client dashboards using Looker Studio and SEM data tools, monitored Core Web Vitals, and delivered content consolidation and optimisation strategies to reduce keyword cannibalisation and target content gaps.

SEO Manager / SEO Specialist (Service-based & eCommerce WordPress clients) at Digital Marketing Agency (part-time)

Managed an end-to-end portfolio of service-based and eCommerce WordPress client accounts across sectors, executing data-driven SEO strategies within allocated budgets. Monitored keyword rankings and organic traffic, deployed custom schema markup (including custom JSON-LD) to improve visibility and rich results, and conducted technical SEO audits covering indexing, canonicalisation, and redirect structures to preserve link equity. Used Google Search Console to resolve crawling and indexing issues, optimised content to improve responses and citations in LLM contexts, monitored Core Web Vitals, and recommended improvements. Built automated client dashboards using Looker Studio and SEO ranking tools, ensured ongoing measurement and reporting, and contributed to content consolidation and long-term SEO strategy development to reduce keyword cannibalisation and fill content gaps.

SEO Manager (Common Sense Marketing) at Common Sense Marketing (Marketing Agency)

Built and implemented SEO processes and SOPs to support ongoing SEO department delivery, including reporting and operational workflows. Produced SEO reporting and insights to track progress and performance, ensuring consistent service quality during and beyond my involvement.

SEO Manager / Common Sense Marketing (SEO Department Building) at Common Sense Marketing

Developed SEO processes, supported SOPs, and delivered monthly reporting used to establish a scalable SEO department. Managed a book of local SEO clients’ WordPress websites across industries including eCommerce. Performed in-depth keyword research, competitor analysis, and market research; created long-term SEO strategies with short-term goals for early wins; and produced monthly client reports summarising work, insights, and conversions. Led on-site SEO tasks including writing content, optimising H1/title/meta descriptions, image optimisation, CRO, internal linking strategies, and more. Managed and trained SEO assistants for off-page SEO including backlink strategy, industry organisation outreach, guest posting and citations. Liaised with web developers and copywriters, created location pages, optimised Google Business Profiles, planned content and briefs, and used tools including Google Search Console, analytics (learning GA4 and Tag Manager), Semrush, Mangools, RankTracker, and S

SEO Content Creator at Optimium Marketing Solutions

Created SEO content for six large B2B international organisations, including monthly social media content plans with images and website articles. Wrote case studies based on client-provided topics or sourced research and added SEO elements. Produced 2–3 monthly articles per client for publication on websites and in EDMs, planned content needs, sourced topics, and created SEO blog posts targeting specific keywords for fast repurposing and publishing on PBNS. Published content on client WordPress websites to support ongoing marketing and search visibility efforts.

SEO Account Manager at PracticEDge (Digital Marketing Agency)

Managed SEO campaigns for 20+ service and trade clients, including local SEO for service-based businesses. Delivered on-page optimisation (metadata, H1s, image optimisation, internal linking with optimised anchor text, CTA elements, and site structure) and off-page SEO through backlink strategy, industry organisation involvement, guest posting, competitor research, and trust/authority building. Created and optimised Google Business Profiles and provided customer service by explaining SEO complexity in plain language. Coordinated schedules, managed SEO assistants, supported web building activities, and performed basic site maintenance tasks including plugin/image updates.

SEO Account Manager at Practice Edge (Digital Marketing Agency)

Managed SEO campaigns for over 20 service and trade clients, including local SEO for service-based businesses such as tradies and Allied Health. Delivered on-page SEO including image optimisation, meta titles/descriptions, H1s, optimised internal linking and anchor text, CTA button support, and improved site structure. Delivered off-page SEO including backlink strategy, outreach to industry organisations, guest blogging opportunities, citation/research activities, and competitor analysis to build trust and authority. Created and optimised Google My Business Profiles and provided customer support explaining SEO campaign complexity without technical jargon. Built and maintained monthly work schedules, created pages across different site builders (including basic HTML support), and supported basic site maintenance (uploads, plugin installation, and content writing). Completed a 16-week training program in Search Engine Optimisation strategy.

Communications Advisor – Media & Digital at Mitchell Shire Council

Managed community social media platforms (Facebook and Twitter), including language alignment and complaint resolution approaches. Produced graphics for social media, website and eNews, and created newsletters and stakeholder EDM updates. Created website content and supported Facebook advertising campaigns. Contributed to emergency crisis communications, updating website alerts and social channels during events such as bushfires, flooding, and rail incidents, and supported COVID-19 communications across platforms. Prepared media releases, responded to media enquiries, advised council directorates on communications plans and objectives, and prepared speaking notes and radio scripts for the Mayor.

Communications Advisor (Media & Digital) at Mitchell Shire Council

Managed community engagement across council social media platforms including Facebook and Twitter using appropriate language and complaint resolution strategies. Produced graphic assets for social media, website, and EDMs; created council eNewsletters and stakeholder EDM updates; and created content for the council website. Developed and monitored Facebook advertising campaigns. Supported emergency crisis communications by updating website alert banners and social channels for major events including Victorian bushfires, flooding across the shire, and the Wallan train derailment. Assisted COVID-19 service change communications across platforms, prepared media releases, responded to media enquiries, advised directorates on communications plans, initiatives and events, and prepared speaking notes and radio notes for the Mayor.

Freelance Marketing / Small Business Owner (Complete Content) at Complete Content

Provided SEO copywriting and digital marketing services. Managed clients’ Facebook ad campaigns, built basic Divi websites for small businesses, conducted research for new industries and opportunities, and handled account administration including invoicing, quoting, and tender responses. Managed business administration and scheduling to support delivery of marketing and content services.

Freelance Marketing / Small Business Owner at Complete Content

Provided SEO copywriting and digital marketing services and managed clients’ Facebook Ads campaigns. Built basic Divi websites for small businesses and conducted research and sourcing for new industries. Handled accounting and invoicing, prepared quotes and tenders for projects, and supported scheduling and business administration.

Digital Content Marketing Coordinator at Conquest Equipment Technology

Maintained and updated a WordPress website with a focus on SEO copywriting, relevant products, and attractive banner images. Developed and managed EDMs including writing content, layout, and sourcing images. Managed social media platforms (Facebook, LinkedIn, Twitter) using Hootsuite and tailored language per audience. Researched and delivered blog posts on product efficiencies, company news, and industry updates, writing to a strict format to improve SEO while ensuring technical accuracy. Liaised with a digital agency to optimise online presence; conducted research, interviews, and sourcing; wrote case studies and edited editorial pieces for industry publications; and coordinated content efforts across channels.

Marketing Communications Officer at Fresh State Limited

Researched, wrote, and edited articles for Fresh State of Affairs magazine. Managed and created content for the FSL website via WordPress and produced traffic reporting using Google Analytics. Wrote EDM content via Mailchimp and developed social media strategy.

Marketing Communications Officer at Fresh State Ltd

Researched, wrote, and edited articles for Fresh State of Fairness magazine and managed and created content for the FSL website via WordPress. Reported on website traffic using Google Analytics. Wrote content for EDM communications via Mailchimp and developed social media strategy.

Marketing Administrator at Downies

Created monthly and annual marketing reports for multi-year analysis, presented findings to management, and developed new reporting procedures. Created and uploaded web content for current catalogues and promotions via a custom CMS.

Marketing Administration / Assistant at Downies

Created monthly and annual marketing reports for analysis based on the previous four years, presented insights and provided feedback to management, and developed and implemented new reporting procedures. Created and uploaded website content for current catalogues and promotions using a custom CMS.

Project Assistant at Skybridge

Confirmed appointment points with customers and scheduled work with technicians, liaising between customers and technicians to resolve scheduling issues.

Project Assistant at Skyebrige (Skyebridge)

Confirmed appointment details with customers and scheduled with technicians. Liaised with customers and technicians to resolve issues, including scheduling conflicts.

Marketing Manager, Direct Marketing & Subscription Programs at Downies

Monitored profitability of individual subscription programs and managed processes to maximise returns and customer retention. Coordinated large-scale nationwide NNA Unaddressed Mail campaigns (5 million annually) and managed database selection for DM/EDM campaigns. Developed and maintained monthly and annual marketing strategies and schedules. Liaised with the digital team to launch new websites and content, and supported digital marketing communications development.