KV

I’m Kimberly Verana, a social media and community professional from the Philippines with experience shaping brand presence through strategic content planning, engagement, and influencer collaborations.

About

I’m Kimberly Verana, a social media and community professional from the Philippines with experience shaping brand presence through strategic content planning, engagement, and influencer collaborations. I’ve managed end-to-end social media work, developing content strategies aligned with brand goals, researching market trends and competitors, and producing engaging posts, visuals, and videos that keep audiences connected.

Across roles spanning communications, social media management, and performance reporting, I focus on creating consistent brand messaging, curating FAQs and community responses, and using data to improve results. I enjoy collaborating with creative and strategy teams, managing partnerships with influencers, and translating insights into actionable plans that support brand growth and reputation.

  • 9 years' experience
  • Joined September 2026

Languages

  • EnglishAdvanced
  • GermanIntermediate

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services
  • Travel & Hospitality
  • Government

Work experience· 24 roles

Social Media & Influencer Planning Lead · Ogilvy PhilippinesApr 2025 – Present · 1 yr 8 mos

Created and led social media and influencer plans that support business goals; developed smart, end-to-end strategies using social platforms. Built toolkits for social media, campaigns, content, and data tracking, and acted as a key contact connecting social and influencer strategy efforts. Coordinated closely with PR, media, analytics, and other teams, helped shape creative briefs for clear and consistent messaging, built partnerships with creative teams and leaders, stayed updated on trends for timely and relevant content, and produced creative materials for client campaigns and advocacies. Managed video shoot planning deliverables, created a media calendar, and supported event deck/reporting outputs.

Social Media & Influencer Strategy Lead (Contract/Project) · Ogilvy PhilippinesApr 2025 – Present · 1 yr 8 mos

Created and led social media and influencer plans that support business goals. Developed end-to-end strategies using social platforms, built toolkits for social media/campaign content and data tracking, and acted as the main point of contact connecting social and influencer strategies. Worked closely with PR, media, analytics, and other teams for smooth collaboration; shaped creative briefs to keep messaging clear and consistent; maintained strong partnerships with creative teams and leaders; stayed updated on trends for timely and relevant social content; and produced creative materials for client campaigns, including media collateral and basic video editing and event deck reporting.

Community Manager / Sentiment Reporting Support · Swell DigitalFeb 2025 – May 2025 · 4 mos

Provided community management support and assisted with the creation of sentiment reports to track audience feedback and inform response strategies.

Community Management / Sentiment & FAQ Support · Swell DigitalFeb 2025 – May 2025 · 4 mos
Brand & Social Media/Marketing Strategist (Hotel, Maldives) · 78 Hotel, MaldivesOct 2024 – Feb 2025 · 5 mos
Marketing & Brand Strategy Assistant (Hotel) · S80 Hotel, MaldivesOct 2024 – Feb 2025 · 5 mos
Social Media Manager · ABMASS CommunicationJul 2022 – Sep 2024 · 2 yrs 3 mos
Social Media Manager · ABM Communication (ABM Mass Communication)Jul 2022 – Sep 2024 · 2 yrs 3 mos

Education

· St. Scholastica's College Manila2030 – 2026
· Dentzu Creative Manila2022 – 2024
Bachelor's degree · St. Scholastica's College Manila2022 – 2024

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