Katherine Innes

Lead end-to-end social media campaign strategy for national data releases, partnering with data analysts and subject matter experts to ensure accuracy and alignment prior to publication. Drive Instagram growth from 19K to 100K+ followers through strategic content planning and short-form video optimization. Produce high-performing short-form video content, including a Reel with 10M+ views. Led multiple campaigns ranked among the organization’s top 10 highest-performing posts of all time. Develop and execute content calendars across Instagram, X, Facebook, LinkedIn, Reddit, and YouTube, managing scheduling, publishing workflows, and real-time community engagement by responding to audience questions and facilitating public conversations. Advise internal stakeholders and senior leadership on digital strategy and campaign direction. Analyze KPIs and deliver data-driven recommendations to improve campaign outcomes.

Produced social media content and supported campaign direction for national data releases; managed content calendars and engagement across platforms; contributed to digital strategy discussions and liaised with data analysts to ensure accuracy and alignment.

Supported cross-functional project execution within a fast-paced federal organization. Conducted research and compiled insights that helped shape workplace modernization initiatives. Collaborated with cross-departmental stakeholders to support implementation of new hybrid telework policies.