Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Katherine Innes, an Ottawa-based communications and social media strategist with over 4 years of campaign leadership and 10+ years of hands-on content creation. I excel at growing digital audiences, fostering online communities, producing high-performing short-form video content, and delivering data-driven campaigns across Instagram, X, Facebook, LinkedIn, Reddit, and YouTube. I collaborate with data analysts and subject-matter experts to ensure accuracy and alignment before publication, advise senior leadership on digital strategy, and translate insights into actionable recommendations. In fast-paced federal environments, I balance creativity with rigorous KPI reporting to drive meaningful public conversations and sustained engagement.…I'm Katherine Innes, an Ottawa-based communications and social media strategist with over 4 years of campaign leadership and 10+ years of hands-on content creation. I excel at growing digital audiences, fostering online communities, producing high-performing short-form video content, and delivering data-driven campaigns across Instagram, X, Facebook, LinkedIn, Reddit, and YouTube. I collaborate with data analysts and subject-matter experts to ensure accuracy and alignment before publication, advise senior leadership on digital strategy, and translate insights into actionable recommendations. In fast-paced federal environments, I balance creativity with rigorous KPI reporting to drive meaningful public conversations and sustained engagement.

Katherine Innes

Content Creator, Social Media Manager, Community Manager, +2





I'm Katherine Innes, an Ottawa-based communications and social media strategist with over 4 years of campaign leadership and 10+ years of hands-on content creation. I excel at growing digital audiences, fostering online communities, producing high-performing short-form video content, and delivering data-driven campaigns across Instagram, X, Facebook, LinkedIn, Reddit, and YouTube. I collaborate with data analysts and subject-matter experts to ensure accuracy and alignment before publication, advise senior leadership on digital strategy, and translate insights into actionable recommendations. In fast-paced federal environments, I balance creativity with rigorous KPI reporting to drive meaningful public conversations and sustained engagement.…I'm Katherine Innes, an Ottawa-based communications and social media strategist with over 4 years of campaign leadership and 10+ years of hands-on content creation. I excel at growing digital audiences, fostering online communities, producing high-performing short-form video content, and delivering data-driven campaigns across Instagram, X, Facebook, LinkedIn, Reddit, and YouTube. I collaborate with data analysts and subject-matter experts to ensure accuracy and alignment before publication, advise senior leadership on digital strategy, and translate insights into actionable recommendations. In fast-paced federal environments, I balance creativity with rigorous KPI reporting to drive meaningful public conversations and sustained engagement.

Available to hire

I’m Katherine Innes, an Ottawa-based communications and social media strategist with over 4 years of campaign leadership and 10+ years of hands-on content creation. I excel at growing digital audiences, fostering online communities, producing high-performing short-form video content, and delivering data-driven campaigns across Instagram, X, Facebook, LinkedIn, Reddit, and YouTube.

I collaborate with data analysts and subject-matter experts to ensure accuracy and alignment before publication, advise senior leadership on digital strategy, and translate insights into actionable recommendations. In fast-paced federal environments, I balance creativity with rigorous KPI reporting to drive meaningful public conversations and sustained engagement.

Skills

Copywriting

Social Media Design

Video Advert

Experience Level

Copywriting

Expert

Social Media Design

Intermediate

Video Advert

Intermediate

Language

English

Fluent

Work Experience

Communications Advisor – Social Media & Community Engagement at Statistics Canada

December 1, 2023 - Present

Lead end-to-end social media campaign strategy for national data releases, partnering with data analysts and subject matter experts to ensure accuracy and alignment prior to publication. Drive Instagram growth from 19K to 100K+ followers through strategic content planning and short-form video optimization. Produce high-performing short-form video content, including a Reel with 10M+ views. Led multiple campaigns ranked among the organization’s top 10 highest-performing posts of all time. Develop and execute content calendars across Instagram, X, Facebook, LinkedIn, Reddit, and YouTube, managing scheduling, publishing workflows, and real-time community engagement by responding to audience questions and facilitating public conversations. Advise internal stakeholders and senior leadership on digital strategy and campaign direction. Analyze KPIs and deliver data-driven recommendations to improve campaign outcomes.

Junior Communications Officer – Social Media at Statistics Canada

May 1, 2022 - December 1, 2023

Produced social media content and supported campaign direction for national data releases; managed content calendars and engagement across platforms; contributed to digital strategy discussions and liaised with data analysts to ensure accuracy and alignment.

Project Coordinator at Elections Canada

February 1, 2022 - May 1, 2022

Supported cross-functional project execution within a fast-paced federal organization. Conducted research and compiled insights that helped shape workplace modernization initiatives. Collaborated with cross-departmental stakeholders to support implementation of new hybrid telework policies.

Program & Outreach Administrator at Information and Communication Technology Council (ICTC)

August 1, 2020 - February 1, 2022

Coordinated day-to-day operations and reporting for multiple workforce development programs. Created outreach materials and digital communications to recruit participants and strengthen partner engagement. Contributed to the development and maintenance of partnership agreements and reviewed grant applications. Organized and facilitated virtual workshops and learning events to engage program participants and encourage peer learning and discussion.

Independent Content Creator at Self-Employed

January 1, 2016 - Present

Produce short-form video and visual content across Instagram, TikTok, and YouTube, growing a combined audience of 20K+ followers. Secure brand partnerships and create sponsored and UGC campaigns within the lifestyle and beauty space. Manage full content lifecycle: ideation, scripting, filming, editing, captioning, and publishing. Analyze platform insights and audience data to optimize reach, engagement, and sustained growth.