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Hi, I’m Kirby Wittoesch. I’m a strategic social media strategist and brand marketing consultant with over a decade of experience driving growth for global brands, including YSL Beauty and Revolve. I help brands strengthen engagement, revenue, and market relevance through performance-driven content strategy, trend forecasting, and elevated storytelling. I blend creative direction with data-informed insights to translate consumer behavior into compelling narratives. I excel at forecasting trends, coordinating cross-functional teams (marketing, social, PR), and delivering platform-specific content that resonates with luxury audiences across Instagram, TikTok, and e-commerce. I’m comfortable shaping strategy from ideation to execution and thrive in collaborative environments that celebrate brand identity and storytelling.…Hi, I’m Kirby Wittoesch. I’m a strategic social media strategist and brand marketing consultant with over a decade of experience driving growth for global brands, including YSL Beauty and Revolve. I help brands strengthen engagement, revenue, and market relevance through performance-driven content strategy, trend forecasting, and elevated storytelling. I blend creative direction with data-informed insights to translate consumer behavior into compelling narratives. I excel at forecasting trends, coordinating cross-functional teams (marketing, social, PR), and delivering platform-specific content that resonates with luxury audiences across Instagram, TikTok, and e-commerce. I’m comfortable shaping strategy from ideation to execution and thrive in collaborative environments that celebrate brand identity and storytelling.

Kirby Marie Wittoesch

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hi, I’m Kirby Wittoesch. I’m a strategic social media strategist and brand marketing consultant with over a decade of experience driving growth for global brands, including YSL Beauty and Revolve. I help brands strengthen engagement, revenue, and market relevance through performance-driven content strategy, trend forecasting, and elevated storytelling. I blend creative direction with data-informed insights to translate consumer behavior into compelling narratives. I excel at forecasting trends, coordinating cross-functional teams (marketing, social, PR), and delivering platform-specific content that resonates with luxury audiences across Instagram, TikTok, and e-commerce. I’m comfortable shaping strategy from ideation to execution and thrive in collaborative environments that celebrate brand identity and storytelling.…Hi, I’m Kirby Wittoesch. I’m a strategic social media strategist and brand marketing consultant with over a decade of experience driving growth for global brands, including YSL Beauty and Revolve. I help brands strengthen engagement, revenue, and market relevance through performance-driven content strategy, trend forecasting, and elevated storytelling. I blend creative direction with data-informed insights to translate consumer behavior into compelling narratives. I excel at forecasting trends, coordinating cross-functional teams (marketing, social, PR), and delivering platform-specific content that resonates with luxury audiences across Instagram, TikTok, and e-commerce. I’m comfortable shaping strategy from ideation to execution and thrive in collaborative environments that celebrate brand identity and storytelling.

Available to hire

Hi, I’m Kirby Wittoesch. I’m a strategic social media strategist and brand marketing consultant with over a decade of experience driving growth for global brands, including YSL Beauty and Revolve. I help brands strengthen engagement, revenue, and market relevance through performance-driven content strategy, trend forecasting, and elevated storytelling.

I blend creative direction with data-informed insights to translate consumer behavior into compelling narratives. I excel at forecasting trends, coordinating cross-functional teams (marketing, social, PR), and delivering platform-specific content that resonates with luxury audiences across Instagram, TikTok, and e-commerce. I’m comfortable shaping strategy from ideation to execution and thrive in collaborative environments that celebrate brand identity and storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Stylist at Independent

January 1, 2021 - Present

Provided personalized styling services to private clients for everyday, event, and lifestyle needs, developing wardrobe strategies focused on fit, proportion, and elevated personal presentation. Created curated digital shopping lists and investment-focused wardrobes tailored to each client’s lifestyle, optimizing cost-per-wear and ensuring long-term versatility. Built and maintained a referral-driven client base through high-touch consultations and personalized wardrobe planning. Sourced pieces primarily through online luxury and contemporary retailers, streamlining the purchasing process and ensuring efficient, high-end selections. Styled clients on location for events and lifestyle needs, delivering polished, cohesive looks aligned with their personal brand and the occasion. Applied trend research and seasonal market awareness to refresh wardrobes with contemporary pieces while preserving each client's individual style identity.

Social Media & Brand Marketing Consultant / Content Creator at Independent

January 1, 2016 - Present

Developed and executed strategic fashion and beauty content in partnership with leading brands including Revolve, YSL Beauty, and Prada Beauty to support product launches and seasonal campaigns. Collaborated with brand marketing, social media, and public relations teams to align deliverables with campaign objectives and platform-specific strategies. Conceptualized and executed self-directed creative campaigns from ideation to final delivery, overseeing styling, production, and editing. Interpreted brand guidelines and marketing briefs to produce cohesive multimedia assets optimized for Instagram, TikTok, and LTK. Negotiated partnerships and independently managed contracts, timelines, deliverables, and performance reporting. Analyzed platform analytics to refine content strategy, strengthen engagement, and improve conversion performance. Applied expertise in styling, visual merchandising, and trend awareness to create elevated, brand-aligned content that reinforced brand positioning wit

Committee Chair at Fashion Funds the Cure

January 1, 2024 - December 1, 2025

Led committee initiatives supporting fundraising efforts that benefited pediatric cancer research. Coordinated partnerships with local brands, sponsors, and community leaders to drive event participation and increase donor engagement. Oversaw event planning logistics including vendor management, runway coordination, and promotional strategy. Collaborated with national organization leadership to align local efforts with broader fundraising goals. Mobilized community outreach through social media and amplified outreach through my personal network.