Designer at Belles a Boutique

Delivered high-quality web and mobile assets aligned with brand direction and marketing objectives. Designed email marketing campaigns with sales up to $30k per email in collaboration with the marketing team to align with promotional strategies and content calendars. Led social content design for 600k+ followers, achieving up to 30k likes per post and strengthening brand presence.

Design Team Lead at Belles a Boutique

Built and managed a design team of 4 designers (freelance + full time), including hiring, onboarding, and operations. Owned packaging, print, email, influencer (up to 8M reach), and web design, collaborating cross-functionally with dev, ops, and marketing under fast-paced, high-pressure cycles. Ensured brand consistency by overseeing all creative output across the team. Led full-cycle design for marketing campaigns across print, digital, email, web, and social. Designed high-quality web and mobile assets aligned with brand direction and marketing objectives; led email marketing campaign design supporting sales up to $30k per email. Led social content design for 600k+ followers, achieving up to 30k likes per post and strengthening brand presence.

Founder / Designer at Kinx

Independently created and maintained a brand identity within a short timeframe. Conducted research, strategic planning, and design for social media materials (posts, stories, reels, etc.) to ensure consistent brand image across platforms. Designed and executed development of a fully functional online store website, overseeing the end-to-end process from research and copywriting to wireframes, high-fidelity mockups, development, and troubleshooting.

Visual Designer at Globacore Interactive Technologies

Designed touchscreens for Dassault at CES 2022, winning a Silver Award for Best Use of Touch or Gesture Interactives. Independently and as part of a team, designed 20+ successful projects for worldwide-known brands including card issuing platforms, medical companies, and telecom companies. One project—a digital display touch-screen installation for a shopping center—was installed in five malls across Canada and received media coverage. Redesigned the company website and social media to improve brand image. Created, troubleshot, and maintained working presentation templates that reduced managers’ presentation prep time by more than half.

Brand Designer (Freelance) at Guide Book Launch Freelance

Worked with a client on a long-term basis maintaining a library of reusable UI components. Completed all design stages from client brief through final product. Collaborated with a cross-functional team and managed a web designer, developer, and copywriter to deliver a high-standard website on time, contributing to a 40% sales increase.