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I’m a content manager and SEO-focused marketer with experience leading WordPress-based content operations, managing freelance writers, and optimising thousands of web pages for organic growth. I’m comfortable owning end-to-end content workflows—keyword research, briefs/checklists, publishing, QA, internal linking, and performance reporting. I’ve also delivered strong content output across multiple brands (including a second brand launched alongside my main role), built social media growth through consistent publishing, and created supporting assets such as featured images and social graphics. Earlier roles added administrative and editorial discipline, including publishing and digital presence work for an industry magazine.…I’m a content manager and SEO-focused marketer with experience leading WordPress-based content operations, managing freelance writers, and optimising thousands of web pages for organic growth. I’m comfortable owning end-to-end content workflows—keyword research, briefs/checklists, publishing, QA, internal linking, and performance reporting. I’ve also delivered strong content output across multiple brands (including a second brand launched alongside my main role), built social media growth through consistent publishing, and created supporting assets such as featured images and social graphics. Earlier roles added administrative and editorial discipline, including publishing and digital presence work for an industry magazine.

Kirsty Jennings

Writer, SEO Expert, Content Producer, +2

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I’m a content manager and SEO-focused marketer with experience leading WordPress-based content operations, managing freelance writers, and optimising thousands of web pages for organic growth. I’m comfortable owning end-to-end content workflows—keyword research, briefs/checklists, publishing, QA, internal linking, and performance reporting. I’ve also delivered strong content output across multiple brands (including a second brand launched alongside my main role), built social media growth through consistent publishing, and created supporting assets such as featured images and social graphics. Earlier roles added administrative and editorial discipline, including publishing and digital presence work for an industry magazine.…I’m a content manager and SEO-focused marketer with experience leading WordPress-based content operations, managing freelance writers, and optimising thousands of web pages for organic growth. I’m comfortable owning end-to-end content workflows—keyword research, briefs/checklists, publishing, QA, internal linking, and performance reporting. I’ve also delivered strong content output across multiple brands (including a second brand launched alongside my main role), built social media growth through consistent publishing, and created supporting assets such as featured images and social graphics. Earlier roles added administrative and editorial discipline, including publishing and digital presence work for an industry magazine.

Available to hire

I’m a content manager and SEO-focused marketer with experience leading WordPress-based content operations, managing freelance writers, and optimising thousands of web pages for organic growth. I’m comfortable owning end-to-end content workflows—keyword research, briefs/checklists, publishing, QA, internal linking, and performance reporting.

I’ve also delivered strong content output across multiple brands (including a second brand launched alongside my main role), built social media growth through consistent publishing, and created supporting assets such as featured images and social graphics. Earlier roles added administrative and editorial discipline, including publishing and digital presence work for an industry magazine.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Manager at Thrifty Family (sister company to MoneyNerd)

April 1, 2022 - September 1, 2023

Launched and managed a secondary brand with a different tone of voice aimed at a different audience, while still targeting high-ranking SEO results. Performed keyword research, set up writer documentation/checklists, managed writers, and tracked traffic and performance stats. Oversaw content and image publishing operations and supported growth through SEO processes similar to MoneyNerd. Reported strong traffic growth for the brand (from near zero to 40k within a few months) and increased featured image performance.

Content Manager at MoneyNerd

April 1, 2022 - September 1, 2023

Joined after meeting the owner via LinkedIn and progressed from marketing executive work into a content manager role. Owned SEO content workflows including keyword research (e.g., Ahrefs, LowFruits, Screaming Frog), creating SEO-optimised titles, and managing freelancers (delegating work, checking content quality, and ensuring on-page best practices like word count guidance, backlinks/internal links, credible external links, citations, formatting, and bold emphasis). Kicked off large-scale optimisation for the website (2500+ articles) and created a repeatable process for writers to follow efficiently. Conducted regular quality assurance checks (at least two pieces per week), addressed issues with writers directly, and contributed to site health and SEO using Ahrefs and Google Analytics. Led team kick-off meetings, monitored traffic and reported stats to the team, and supported feature image creation with correct Trello card assignments and keyword alignment.

Editor-in-Chief and Marketing at OneA V

February 1, 2019 - October 1, 2020

Hired as Editor-in-Chief for the company’s magazine publications (print and online) and managed social media presence. Learned smart home technology product knowledge to write informed industry magazine submissions (Essential Install) contributed each month. Created in-depth articles for the OneAV website and partner company blog content (e.g., product-focused explainers highlighting differentiators vs competitors). Developed and applied self-taught social media skills, growing followers from the hundreds to 1500+ in a short period. Created and supported customer email mailers, learning HTML for email design. On occasion produced graphics to meet deadlines and align with brand guidelines when the in-house designer was unavailable. Role became redundant due to COVID-19.

Shop Assistant at Iceland

January 1, 2017 - March 1, 2017

Worked morning shifts packing online orders and restocking shelves ahead of opening. Worked tills after opening, helping customers check out and pack bags. Restocked during the day and took orders for same-day or next-day delivery. Kept the shop clean and tidy throughout shifts.

Copywriter at Fat Joe

June 1, 2016 - April 1, 2023

Created high-volume content for a variety of client types and backgrounds. Produced multiple content formats including blog content and blog-guest post outreach assets (“blogger outreach” with a client-referred link), as well as content writing where clients had greater control and provided briefs (e.g., guides, product descriptions, and landing page copy/optimisation). Worked to deliverable volumes and adapted tone to suit different clients and industries.

Medical Administrator / Receptionist at New Court Surgery

July 1, 2015 - June 1, 2017

Provided administrative and reception support in a busy GP surgery. Managed patient records and ensured information was processed accurately and confidentially using EMIS and Docman systems. Coded, scanned, filed, distributed, and updated clinical correspondence; processed clinical documents for appropriate clinicians; booked appointments and handled patient queries and incoming calls. Acted as lead diabetes administrator: managed recall systems, booked/chased appointments, referred newly diagnosed patients to DESP, and followed up with non-attenders. Worked closely with diabetes nurses on coding and record updates. Performed general admin tasks using Microsoft Excel and Word, and supported reception duties including patient chaperoning when required.

Cashier at Wm Morrisons Plc

March 1, 2011 - January 1, 2013

Scanned items for customers, enforced age restrictions for restricted products, greeted customers with a friendly attitude, and cleaned/tidied the till area regularly and thoroughly at end of day.

Care Assistant at Waterside Care Home

May 1, 2010 - March 1, 2011

Supported residents with night-time care needs before bedtime. Checked on residents regularly through the night until morning, helped residents get out of bed when ready, and offered a cup of tea. Completed cleaning tasks during the night to keep the home tidy and clean.

Shop Assistant at Colston Bakery

June 1, 2009 - March 1, 2010

Prepared and sold shop products (including sandwiches). Cleaned equipment thoroughly and maintained worktops, sweeping and mopping floors.

Tele sales Representative at Worcester Windows

September 1, 2008 - December 1, 2008

Worked evening outbound calling to potential customers using a script while adapting approach per customer. Explained benefits of company services and encouraged customers to book free consultations for in-home quotes (windows, soffits, fascias, guttering). Built rapport with homeowners and converted uncertain leads into confirmed appointments. Set up multiple successful quotes for the sales team and maintained accurate records of calls, outcomes, and appointments. Worked independently and met or exceeded daily call targets, building communication, persuasion, and customer service skills in a high-pressure sales environment.

Shop Assistant at Brantano

January 1, 2008 - April 1, 2008

Worked behind the till initially, then moved to the ladies section where recommended shoes, helped customers find the right fit, and supported sales floor operations.