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Digital Marketing Strategist | Expert in Influencer Campaigns, Content Strategy, & Luxury Travel. I’m a results-driven marketer and content creator with 10+ years of experience spanning digital advertising, influencer marketing, and brand partnerships. From managing $35M+ in ad spend to producing content for Four Seasons and scaling a luxury travel business to $500K+, I thrive at the intersection of strategy and creativity.…Digital Marketing Strategist | Expert in Influencer Campaigns, Content Strategy, & Luxury Travel. I’m a results-driven marketer and content creator with 10+ years of experience spanning digital advertising, influencer marketing, and brand partnerships. From managing $35M+ in ad spend to producing content for Four Seasons and scaling a luxury travel business to $500K+, I thrive at the intersection of strategy and creativity.

Kelsey Kitchen Was

Content Creator, Influencer Marketing Manager, Digital Marketer, +7

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Digital Marketing Strategist | Expert in Influencer Campaigns, Content Strategy, & Luxury Travel. I’m a results-driven marketer and content creator with 10+ years of experience spanning digital advertising, influencer marketing, and brand partnerships. From managing $35M+ in ad spend to producing content for Four Seasons and scaling a luxury travel business to $500K+, I thrive at the intersection of strategy and creativity.…Digital Marketing Strategist | Expert in Influencer Campaigns, Content Strategy, & Luxury Travel. I’m a results-driven marketer and content creator with 10+ years of experience spanning digital advertising, influencer marketing, and brand partnerships. From managing $35M+ in ad spend to producing content for Four Seasons and scaling a luxury travel business to $500K+, I thrive at the intersection of strategy and creativity.

Available to hire

Digital Marketing Strategist | Expert in Influencer Campaigns, Content Strategy, & Luxury Travel. I’m a results-driven marketer and content creator with 10+ years of experience spanning digital advertising, influencer marketing, and brand partnerships. From managing $35M+ in ad spend to producing content for Four Seasons and scaling a luxury travel business to $500K+, I thrive at the intersection of strategy and creativity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

CEO at KITCHENSINKIT LLC

December 30, 2020 - Present

Built and scaled a luxury travel business generating $500K+ in revenue across resorts, private villas, and yacht charters. Case Study linked here: https://www.kitchensinkit.com/collaborations Produced and directed high-quality photo, video, and drone content for global luxury brands including Four Seasons, driving measurable engagement and sales via Instagram. Portfolio linked here: https://www.kitchensinkit.com/portfolio Served as content & marketing strategist for Sea Ya Later, a 60’ luxury yacht charter, developing campaigns that increased bookings and brand visibility. Results linked here: https://www.kitchensinkit.com/seayalater-caboyacht

Senior Account Manager at Goodway Group

February 27, 2022 - December 30, 2024

Led $500k of organic & paid influencer marketing initiatives, contributing to increased awareness, engagement, & revenue for our Fortune 500 consumer/B2B online retail client. Collaborated with a 10-member agency team to manage complex multi-million-dollar advertising campaigns ($35MM annual spend), supporting a 20-member client team. Analyzed advertising data across platforms including Meta, TikTok, LinkedIn, DV360, The Trade Desk, DCM, & publisher direct media. Delivered 100% on-time performance reporting (weekly, monthly, quarterly) & managed accurate spend forecasting & monthly billing reconciliation. Enhanced internal efficiencies by streamlining data QA processes using pivot tables & developed scalable templates & training materials in Monday.com. Served as the primary client contact, providing consistent 1:1 support to address client needs & taught clients Excel skills to drive their success. Facilitated seamless cross-functional collaboration with internal agency & external client teams to ensure timely, high-quality campaign execution. Demonstrated exceptional proactiveness by anticipating client needs & delivering innovative solutions beyond their requests, ensuring enhanced outcomes & strengthened client relationships. Earned multiple performance awards for organizational skills, proactive problem-solving, & consistently exceeding expectations. Demonstrated adaptability, leadership, & a strong work ethic under high-pressure deadlines. Enhanced my professional development through the completion of Individual Development Plans (IDPs) for 2 consecutive years.

Senior Marketing Manager at Advanced Contextual

September 1, 2014 - February 1, 2022

Promoted from Sales Planner to Senior Brand Strategist to Brand Solutions Manager to Senior Marketing Manager; responsible for managing one team member. Supported a team of 5 sales reps by creating 5-10 RFP response decks & custom media plans weekly for campaigns ranging from $5K–$1M. Built 5-25 audience segments per campaign & developed actionable insights from platform data to enhance performance. Created case studies, updated sales collateral, & adapted messaging to market trends. Led website design/maintenance (Wix), wrote blog content (3x weekly), & managed organic social media channels (LinkedIn & Meta) using Later, & designed graphics in Canva.