Kelsey Kitchen Was

Led $500k of organic & paid influencer marketing initiatives, contributing to increased awareness, engagement, & revenue for our Fortune 500 consumer/B2B online retail client. Collaborated with a 10-member agency team to manage complex multi-million-dollar advertising campaigns ($35MM annual spend), supporting a 20-member client team. Analyzed advertising data across platforms including Meta, TikTok, LinkedIn, DV360, The Trade Desk, DCM, & publisher direct media. Delivered 100% on-time performance reporting (weekly, monthly, quarterly) & managed accurate spend forecasting & monthly billing reconciliation. Enhanced internal efficiencies by streamlining data QA processes using pivot tables & developed scalable templates & training materials in Monday.com. Served as the primary client contact, providing consistent 1:1 support to address client needs & taught clients Excel skills to drive their success. Facilitated seamless cross-functional collaboration with internal agency & external client teams to ensure timely, high-quality campaign execution. Demonstrated exceptional proactiveness by anticipating client needs & delivering innovative solutions beyond their requests, ensuring enhanced outcomes & strengthened client relationships. Earned multiple performance awards for organizational skills, proactive problem-solving, & consistently exceeding expectations. Demonstrated adaptability, leadership, & a strong work ethic under high-pressure deadlines. Enhanced my professional development through the completion of Individual Development Plans (IDPs) for 2 consecutive years.

Built and scaled a luxury travel business generating $500K+ in revenue across resorts, private villas, and yacht charters. Case Study linked here: https://www.kitchensinkit.com/collaborations Produced and directed high-quality photo, video, and drone content for global luxury brands including Four Seasons, driving measurable engagement and sales via Instagram. Portfolio linked here: https://www.kitchensinkit.com/portfolio Served as content & marketing strategist for Sea Ya Later, a 60’ luxury yacht charter, developing campaigns that increased bookings and brand visibility. Results linked here: https://www.kitchensinkit.com/seayalater-caboyacht

Promoted from Sales Planner to Senior Brand Strategist to Brand Solutions Manager to Senior Marketing Manager; responsible for managing one team member. Supported a team of 5 sales reps by creating 5-10 RFP response decks & custom media plans weekly for campaigns ranging from $5K–$1M. Built 5-25 audience segments per campaign & developed actionable insights from platform data to enhance performance. Created case studies, updated sales collateral, & adapted messaging to market trends. Led website design/maintenance (Wix), wrote blog content (3x weekly), & managed organic social media channels (LinkedIn & Meta) using Later, & designed graphics in Canva.