I’m a copywriter, SEO specialist, and content strategist with 15+ years’ experience creating search-optimised digital content and long-form storytelling across healthcare, finance, lifestyle, travel, fashion, and education. I enjoy turning research into clear, engaging copy that performs. I plan and manage content calendars, support editorial workflows, and collaborate with brands to strengthen voice and messaging. From on-page SEO and keyword research to proofreading, outreach, and link-building coordination, I focus on high-quality work delivered to tight deadlines.

Kit Smethurst

I’m a copywriter, SEO specialist, and content strategist with 15+ years’ experience creating search-optimised digital content and long-form storytelling across healthcare, finance, lifestyle, travel, fashion, and education. I enjoy turning research into clear, engaging copy that performs. I plan and manage content calendars, support editorial workflows, and collaborate with brands to strengthen voice and messaging. From on-page SEO and keyword research to proofreading, outreach, and link-building coordination, I focus on high-quality work delivered to tight deadlines.

Available to hire

I’m a copywriter, SEO specialist, and content strategist with 15+ years’ experience creating search-optimised digital content and long-form storytelling across healthcare, finance, lifestyle, travel, fashion, and education. I enjoy turning research into clear, engaging copy that performs.

I plan and manage content calendars, support editorial workflows, and collaborate with brands to strengthen voice and messaging. From on-page SEO and keyword research to proofreading, outreach, and link-building coordination, I focus on high-quality work delivered to tight deadlines.

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Language

English
Fluent

Work Experience

Copywriter at Bough Digital
September 1, 2024 - Present
Produce SEO-optimised website copy, blogs, and branded articles for a diverse client base. Conduct keyword research and apply SEO best practices to improve search performance. Collaborate with content leads to ensure work aligns with brand tone and content guidelines.
Typist & Proofreader at Bonacia – Young Writer's Portal
June 1, 2024 - Present
Transcribe and proofread short stories and poems written by children (ages 5–17) for UK and US schools. Ensure accuracy, grammar, and readability for print-ready anthologies. Maintain tight deadlines while managing high-volume submissions.
SEO Copywriter (Contract) at Treated.com
September 1, 2021 - December 31, 2021
Rewrote product descriptions, condition pages, and medication information for a leading online UK healthcare provider. Ensured medical accuracy, clarity, and compliance while maintaining accessible brand tone.
Copywriter at Writefully
September 1, 2021 - August 31, 2024
Created blog posts, email newsletters, long-form articles, and social media content for healthcare, pharma, hospitality, and B2B clients. Managed SEO blog updates and contributed to website content refresh projects. Ensured accuracy, consistency, and brand alignment across all content.
Customer Service Advisor & Blogger (Temp) at Pit Putty
September 1, 2020 - December 31, 2020
Handled customer enquiries, managed orders, and maintained stock and invoicing records. Began developing a blog content strategy in collaboration with the company owner.
SEO Copywriter / Consultant & Head of Content Planning at Palladous Marketing
January 1, 2017 - May 31, 2024
Led content planning for multi-industry clients, overseeing SEO-optimised website copy, articles, and campaign assets. Supported link-building and digital PR campaigns by coordinating with publishers and producing high-value content. Provided editorial guidance and mentorship to writing teams; reviewed briefs and edited draft submissions. Delivered tailored content strategies for finance, fashion, interiors, travel, and healthcare clients.
Freelance Writer at Alban Digital
November 1, 2015 - February 29, 2016
Researched and wrote blogs and long-form content for craft, fishing, fashion, and retail clients. Developed strong research workflows and contributed to team-based content projects.
Freelance Writer at ISolutions.org
December 1, 2014 - June 30, 2015
Created viral, short-form content similar to BuzzFeed and The Poke. Delivered high-volume, attention-grabbing pieces using visual-led storytelling.
Outreach Consultant / SEO Writer / Digital Marketer at Warlock Media / Wait.co.uk
February 1, 2012 - February 28, 2017
Produced SEO-driven blog posts, web content, and outreach materials. Supported linkbait and marketing campaigns, coordinating with site owners and clients. Assisted with data management and content distribution across multiple platforms.
Freelance Writer at Textbroker
January 1, 2011 - Present
Deliver SEO-rich blogs, product descriptions, articles, and long-form content across multiple industries. Adapt voice, tone, and structure to meet client briefs and platform standards.
Audio Typist at Apple Transcription
January 1, 2009 - December 31, 2012
Produced accurate transcriptions of sensitive reports, interviews, and meeting minutes. Worked with highly confidential material requiring discretion and precision.
Housing Admin Officer at Anchor Trust
June 1, 2001 - January 31, 2002
Managed administrative duties including filing, customer queries, and desk operations.
Admin Assistant at Bolton Metro
January 1, 2001 - December 31, 2004
Provided administrative support to Education and Social Services departments. Typed documents, answered calls, produced minutes, and organised conferences.
Library Assistant at Bolton Public Libraries
January 1, 1997 - December 31, 2004
Delivered frontline customer service, book handling, and library operations support. Assisted patrons in person and by phone.

Education

PGCE (English Literature & Language) at Bolton University
January 1, 2004 - January 1, 2006
BA (Hons) Literature & Creative Writing at Bolton Institute
January 1, 1998 - January 1, 2001

Qualifications

PGCE (English Literature & Language)
January 1, 2004 - August 4, 2026
BA (Hons) Literature & Creative Writing
January 1, 1998 - August 4, 2026

Industry Experience

Education, Healthcare, Financial Services, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Other