Krisha Joshi

Independently produces social-first video content for fashion, beauty, hospitality, and restaurant clients, including Nazrana, Sari Palace, Bungalow, and Maxwell Social Club, as well as Nearja PR’s brand. Produced two short-form videos totaling 45 seconds, generating combined performance of 200K views, 5K likes, and 100 comments versus a previous 90-second recap. Handles content production from concept through delivery—developing shot lists, coordinating influencer-focused coverage, capturing footage, and editing in CapCut. Delivers edited content within 24–48 hours post-event with 1–2 rounds of client edits.

Supports on-site production and execution for experiential marketing activations, including coordinating brand ambassador check-ins, staffing logistics, and day-of operations. Proactively resolves on-site challenges by organizing solutions and delivering real-time updates to teams and attendees to keep activations running smoothly. Manages crowd flow and guest communications during high-volume in-store activations by reorganizing a queue of 100+ attendees and communicating service delays and wait times to improve the guest experience.

Researches and writes shoppping-focused editorial features covering fashion, beauty, products, and emerging consumer trends. Attends New York Fashion Week shows and press events to source brand samples and industry insights that inform editorial coverage.