Sumok Kang is a 3D Designer and Visual Artist specializing in character-driven visuals, brand assets, and IP-based content.
Sumok Kang is a 3D Designer and Visual Artist specializing in character-driven visuals, brand assets, and IP-based content. Her work spans K-pop, fashion, and branded projects, with collaborations including SM Entertainment, GQ Korea, and The Hyundai Seoul. Working primarily with Cinema 4D and Octane, she is currently exploring new visual workflows that combine AI and 3D production.
2021 — Fashion Brand Planning & 3D Content Design
Brand concept development and visual direction planning, with a focus on 3D-based content production.
2023 — Art Director / 3D Designer for a Celebrity IP-Based Meta-Fashion Brand
Developed the brand universe and visual identity, produced 3D content and IP assets, and led art direction.
2025 — 3D Designer, Creative Team at an AI Healthcare Tech Company
Developed 3D mascots and brand visual assets for an AI healthcare service, along with creative content production.
Collaborated with LE SUGI ATELIER to develop a series of 3D visuals and apparel graphics that translate the brand’s experimental identity into both digital and physical applications. Original 3D forms, surreal imagery, and organic motifs were developed into a cohesive visual system and applied across garments, accessories, and campaign assets.
While maintaining the innovative and refined image of a technology company, I developed a “Warm Technology”-based graphic mood and visual language to create a more approachable and emotionally engaging customer experience. Based on this direction, I designed the drone character’s form, materials, color system, and facial expressions to balance technological credibility with a sense of warmth and familiarity.
Created a 3D cover film for XG’s 1ST WORLD TOUR THE FIRST HOWL] LIVE ALBUM, using a spacecraft as the central visual motif to represent the group’s identity and evolving universe. The spaceship was designed around XG’s distinctive Y2K-inspired aesthetic, combining futuristic sci-fi forms with layered metallic textures, chains, accessories, and highly stylized surface details. The overall composition was developed to feel simultaneously mechanical, ornamental, and alien. Individual symbolic objects were incorporated around the spacecraft to represent each XG member, allowing their unique identities to coexist within a single visual system. Through the combination of reflective materials, exaggerated accessories, spatial layering, and custom 3D assets, the project translates XG’s unconventional visual language into a cohesive album-cover world
Created a 3D lyric visualizer for Stray Kids’ “CEREMONY (Hip Hip Version – English Version),” focusing on a cohesive visual identity that extends the album’s established sci-fi and futuristic aesthetic. The visual direction was built around a neon-blue cyberpunk cityscape, combining large-scale digital billboards, metallic structures, floating graphic elements, and animated typography. Key motifs from the original “CEREMONY” concept were reinterpreted in 3D to create a more immersive spatial composition while maintaining consistency with the group’s existing visual language. Particular attention was given to lighting, depth, scale, and the integration of lyric content within the environment, allowing the typography and artist imagery to feel embedded naturally into the scene rather than overlaid as separate graphic elements. The overall result was designed to reinforce the intensity of the track while expanding the visual world of the project.
Commissioned by SM Entertainment to create official 3D character visuals for aespa’s LIVE TOUR ‘SYNK: aeXIS LINE’ merchandise. The project reinterpreted each member’s identity into a stylized near-photorealistic 3D form, balancing recognizability with a futuristic visual direction through refined facial proportions, controlled viewing angles, and blue-silver material treatments inspired by aespa’s virtual-avatar universe.
Focused on developing 3D mascots and brand visual assets, while overseeing external freelancer and studio collaboration, production schedules, quality control, and overall project management.
Brand world-building and visual identity development, establishment of 3D graphic direction and style guidelines, production of 3D content, development of visual assets for K-pop artist IPs, and planning and production of brand collaboration projects.
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