Kenny McFarlane

Transform complex data analyses into compelling visual narratives and infographics for 4+ DC government agencies and nonprofit clients, supporting senior leadership briefings and public communications. Coordinate with media teams, government agencies, and business clients on production deliverables across multi-year engagements; manage concurrent accounts and seasonal event cycles. Design comprehensive event materials for DC Open Streets activations and social media strategies; maintain consistent brand implementation across hundreds of deliverables spanning print, digital, environmental, and stakeholder communications for 4+ concurrent agency accounts.

Founder and lead digital strategist guiding brand discovery, audience persona development, user journeys, sitemaps, wireframes, and content strategies for 15+ clients across government, healthcare, nonprofit, PR, and consumer sectors. Build visual identity systems for print, digital, and experiential touchpoints; lead 8+ rebranding initiatives blending traditional design with digital-first strategies. Achieved 386% Instagram growth for BOWSFest through audience-centered social media planning and cross-platform content design. Architected 14+ client websites and 3 white-label builds, overseeing full project lifecycles from IA and wireframes to development and launch; coordinate with contractors to ensure brand consistency and timely delivery.

Led complete rebrand and built 3 websites across the Swain Techs portfolio; served as ongoing webmaster managing content strategy, accessibility, and SEO across all properties. Design proposal materials contributing to 7+ winning federal contract awards across DoD, HHS, and civilian agencies. Develop interactive training modules and simulations using Articulate 360, Adobe Captivate, and Lectora for federal agency self-service and user training platforms. Implement Section 508 accessibility standards across all web properties, ensuring compliance for federal government end users.