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Hi, I'm Kenny — a multidisciplinary designer and digital strategist with 10+ years helping organizations connect with their audiences through thoughtful, human-centered digital experiences. My fine arts background informs an approach that centers people first, because information only sets the tone when the audience is engaged. I lead strategy sessions, develop brand identities and information architectures, and translate complex data into accessible visuals. My work spans federal agencies, DC government, nonprofits, and mission-driven brands, and I'm passionate about delivering measurable results—like the 386% Instagram growth I achieved for BOWSFest and multiple winning federal proposals.…Hi, I'm Kenny — a multidisciplinary designer and digital strategist with 10+ years helping organizations connect with their audiences through thoughtful, human-centered digital experiences. My fine arts background informs an approach that centers people first, because information only sets the tone when the audience is engaged. I lead strategy sessions, develop brand identities and information architectures, and translate complex data into accessible visuals. My work spans federal agencies, DC government, nonprofits, and mission-driven brands, and I'm passionate about delivering measurable results—like the 386% Instagram growth I achieved for BOWSFest and multiple winning federal proposals.

Kenny McFarlane

Designer, Web Designer, Graphic Designer, +2

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Hi, I'm Kenny — a multidisciplinary designer and digital strategist with 10+ years helping organizations connect with their audiences through thoughtful, human-centered digital experiences. My fine arts background informs an approach that centers people first, because information only sets the tone when the audience is engaged. I lead strategy sessions, develop brand identities and information architectures, and translate complex data into accessible visuals. My work spans federal agencies, DC government, nonprofits, and mission-driven brands, and I'm passionate about delivering measurable results—like the 386% Instagram growth I achieved for BOWSFest and multiple winning federal proposals.…Hi, I'm Kenny — a multidisciplinary designer and digital strategist with 10+ years helping organizations connect with their audiences through thoughtful, human-centered digital experiences. My fine arts background informs an approach that centers people first, because information only sets the tone when the audience is engaged. I lead strategy sessions, develop brand identities and information architectures, and translate complex data into accessible visuals. My work spans federal agencies, DC government, nonprofits, and mission-driven brands, and I'm passionate about delivering measurable results—like the 386% Instagram growth I achieved for BOWSFest and multiple winning federal proposals.

Available to hire

Hi, I’m Kenny — a multidisciplinary designer and digital strategist with 10+ years helping organizations connect with their audiences through thoughtful, human-centered digital experiences. My fine arts background informs an approach that centers people first, because information only sets the tone when the audience is engaged.

I lead strategy sessions, develop brand identities and information architectures, and translate complex data into accessible visuals. My work spans federal agencies, DC government, nonprofits, and mission-driven brands, and I’m passionate about delivering measurable results—like the 386% Instagram growth I achieved for BOWSFest and multiple winning federal proposals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Japanese

Advanced

Arabic

Intermediate

French

Beginner

Work Experience

Founder & Lead Digital Strategist at Vuvzkara Art & Design, LLC

August 1, 2023 - Present

Founder and lead digital strategist guiding brand discovery, audience persona development, user journeys, sitemaps, wireframes, and content strategies for 15+ clients across government, healthcare, nonprofit, PR, and consumer sectors. Build visual identity systems for print, digital, and experiential touchpoints; lead 8+ rebranding initiatives blending traditional design with digital-first strategies. Achieved 386% Instagram growth for BOWSFest through audience-centered social media planning and cross-platform content design. Architected 14+ client websites and 3 white-label builds, overseeing full project lifecycles from IA and wireframes to development and launch; coordinate with contractors to ensure brand consistency and timely delivery.

Senior Design Consultant (Contract, Project-Based) at Nediam Consultants

August 1, 2023 - Present

Transform complex data analyses into compelling visual narratives and infographics for 4+ DC government agencies and nonprofit clients, supporting senior leadership briefings and public communications. Coordinate with media teams, government agencies, and business clients on production deliverables across multi-year engagements; manage concurrent accounts and seasonal event cycles. Design comprehensive event materials for DC Open Streets activations and social media strategies; maintain consistent brand implementation across hundreds of deliverables spanning print, digital, environmental, and stakeholder communications for 4+ concurrent agency accounts.

Senior Design Consultant & Webmaster (Contract, Project-Based) at Swain Techs

June 1, 2022 - Present

Led complete rebrand and built 3 websites across the Swain Techs portfolio; served as ongoing webmaster managing content strategy, accessibility, and SEO across all properties. Design proposal materials contributing to 7+ winning federal contract awards across DoD, HHS, and civilian agencies. Develop interactive training modules and simulations using Articulate 360, Adobe Captivate, and Lectora for federal agency self-service and user training platforms. Implement Section 508 accessibility standards across all web properties, ensuring compliance for federal government end users.

Multidisciplinary Designer & Digital Strategist at Windsor Group, LLC – Contractor for National Center for Health Statistics (NCHS) at CDC

June 1, 2020 - March 1, 2025

Led digital strategy across NCHS web properties within WordPress CMS, including COVID data pages, Research Data Center, events, intranet, and YouTube, as part of a 3–4 person web team, collaborating with Health Communication Specialists and subject matter experts. Led Health, United States, CDC’s flagship annual publication, overseeing content strategy, digital transformation, and stakeholder presentations. Managed digital operations for government-facing health data products and communications.

Campus Design & Production Coordinator at National Policy & Advocacy Organization

May 1, 2015 - October 1, 2019

Senior role advising field organizers on campus engagement strategy; contributed to program direction across 50+ college campuses and dozens of high school campuses. Supervised interns, managed placement, portfolio development, and professional growth; led end-to-end marketing and production strategy for leadership development programs serving 1K+ students annually. Created customized resource booklets and event apps for 15 national conferences and international programs (up to 19K attendees). Developed curriculum and resource materials for student leadership training across 50+ campuses and 100+ international participants annually. Executed email marketing campaigns (Salesforce, Eloqua, HighLogic) achieving a 60% engagement increase. Managed web portal using Sitecore CMS and led social media strategy driving engagement across Facebook and Instagram. Designed promotional items and conference materials, directing vendor relationships end-to-end.

Graphic Specialist & Social Media Specialist at U.S. Environmental Protection Agency – National Center for Environmental Research

April 1, 2010 - September 1, 2013

Sole designer for EPA’s National Center for Environmental Research, producing visual content across print, digital, and environmental media for cross-agency and public-facing national campaigns. Designed DC Metro transit ads, direct mail campaigns, brochures, newsletters, and web assets reaching national audiences. Developed and implemented brand identity systems across 3+ federal environmental programs; maintained visual consistency across cross-agency communications. Managed social media presence across Twitter, Facebook, Google+, and Flickr.