I’m a creative strategist and UGC creator with 5+ years of experience producing high-converting short-form video for consumer tech, CPG, and DTC brands. I handle the full pipeline—from campaign strategy and scripting to filming, editing, and paid-ad A/B testing—so the content doesn’t just look good, it performs. Over the last few years, I’ve driven strong results including $578K+ GMV in 2025 and top-tier creator performance in the U.S. I also love collaborating across teams and creative partners, whether I’m managing a roster of creators, building direct-response hooks and storyboards, or producing polished visuals through photography, food styling, and lightweight motion/animation.…

Kyi Khaing

I’m a creative strategist and UGC creator with 5+ years of experience producing high-converting short-form video for consumer tech, CPG, and DTC brands. I handle the full pipeline—from campaign strategy and scripting to filming, editing, and paid-ad A/B testing—so the content doesn’t just look good, it performs. Over the last few years, I’ve driven strong results including $578K+ GMV in 2025 and top-tier creator performance in the U.S. I also love collaborating across teams and creative partners, whether I’m managing a roster of creators, building direct-response hooks and storyboards, or producing polished visuals through photography, food styling, and lightweight motion/animation.…

Next availability:
October 21, 2026

I’m a creative strategist and UGC creator with 5+ years of experience producing high-converting short-form video for consumer tech, CPG, and DTC brands. I handle the full pipeline—from campaign strategy and scripting to filming, editing, and paid-ad A/B testing—so the content doesn’t just look good, it performs.

Over the last few years, I’ve driven strong results including $578K+ GMV in 2025 and top-tier creator performance in the U.S. I also love collaborating across teams and creative partners, whether I’m managing a roster of creators, building direct-response hooks and storyboards, or producing polished visuals through photography, food styling, and lightweight motion/animation.

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Language

English
Fluent
Chinese
Beginner

Work Experience

UGC Creator for Consumer Tech
August 1, 2026 - Present
Strategize and execute UGC for consumer tech brands using direct-response marketing principles across both paid ads and organic social. Produce ad concepts and video assets such as YouTube and paid formats, focusing on retention and performance. Example outputs include a YouTube ad reaching 26.9K views with 93.3% audience retention and a paid TimeLeft ad reaching 554K views with strong engagement.
Creative Strategist at UGC Factory at UGC Factory
December 1, 2023 - April 30, 2024
Strategized and scripted high-converting UGC ads for DTC brands, including 1-800 Accountant, GymBabes, and LUSHi. Managed a roster of 10+ creators, reviewed ad creatives for quality and brand alignment, and supported consistent output across client accounts.
UGC Creator & Creative Strategist
March 1, 2023 - January 31, 2026
Owned creative strategy, scripting, filming, and editing for consumer packaged goods (CPG) brands, delivering content for both paid direct-response ads and organic social. Built and tested multiple creative variations per campaign to optimize paid ad performance, contributing to content averaging ~2.8x ROAS. Worked with clients including TikTok, Blue Apron, Coca-Cola, DoorDash, Amazon, and HexClad, among others. Drove $578K+ GMV in 2025 on TikTok Shop and achieved top-1% creator ranking in the U.S.
Production Intern at ARTISA Film
June 1, 2020 - September 30, 2020
Supported production workflows and cross-functional collaboration during a film production internship, contributing to on-set and coordination tasks.
Food Content Creator
March 1, 2020 - October 31, 2025
Provided food styling, photography, and animation for restaurant and CPG brand clients in Yangon, Myanmar, including Auntie Anne’s, Potato Corner, Yuki Mugi, and more. Created visually consistent content assets suited for promotional and brand use.
Freelance Graphic Designer at Redbubble
June 1, 2019 - June 30, 2021
Designed and sold original graphic sets and merchandise on the Redbubble marketplace.
Content Creator — YouTube
June 1, 2019 - June 30, 2021
Filmed, edited, and published original YouTube video content, handling production from creation through post-production.

Education

B.A., Communications at University of Wisconsin–Madison
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Computers & Electronics
    Organic branded video for Hoek Home
    Green screen talking head video - strategized, scripted, filmed, edited & delivered a branded User Generated Content for a furniture brand featuring their table.…
    Organic spec video for ElevenLabs
    Sample organic User Generated Content created for ElevenLabs showcaseing their AI voice cloning and dubbing features.…
    Paid Ad for Keen.com
    Authentic talking head video - strategized, scripted, filmed, edited & delivered a branded User Generated Content for an online marketplace that connects people with spiritual advisors & psychic readers.…
    Paid Ad for TimeLeft App
    Strategized, scripted, filmed, edited & delivered a branded User Generated Content for a social networking app.…