Hi, I’m Katherine Reyes, a final-year Bachelor of Business Administration student specializing in Marketing Management at Bulacan State University. I’ve gained hands-on experience in sales, retail, and brand marketing through roles at a micro-retail store, my fragrance business, and an internship in trade marketing. I enjoy turning customer insights into engaging campaigns, optimizing store operations, and building a strong online presence for products. I’m driven by data-informed decisions and collaborative teamwork to create meaningful brand experiences. Beyond academics and work, I lead campus initiatives and organize events, managing projects with tight budgets and diverse stakeholders. I’m excited to bring my blend of sales, marketing, and operations know-how to a dynamic team that values creativity, community impact, and continuous learning.

Katherine P. Reyes

Hi, I’m Katherine Reyes, a final-year Bachelor of Business Administration student specializing in Marketing Management at Bulacan State University. I’ve gained hands-on experience in sales, retail, and brand marketing through roles at a micro-retail store, my fragrance business, and an internship in trade marketing. I enjoy turning customer insights into engaging campaigns, optimizing store operations, and building a strong online presence for products. I’m driven by data-informed decisions and collaborative teamwork to create meaningful brand experiences. Beyond academics and work, I lead campus initiatives and organize events, managing projects with tight budgets and diverse stakeholders. I’m excited to bring my blend of sales, marketing, and operations know-how to a dynamic team that values creativity, community impact, and continuous learning.

Available to hire

Hi, I’m Katherine Reyes, a final-year Bachelor of Business Administration student specializing in Marketing Management at Bulacan State University. I’ve gained hands-on experience in sales, retail, and brand marketing through roles at a micro-retail store, my fragrance business, and an internship in trade marketing. I enjoy turning customer insights into engaging campaigns, optimizing store operations, and building a strong online presence for products. I’m driven by data-informed decisions and collaborative teamwork to create meaningful brand experiences.

Beyond academics and work, I lead campus initiatives and organize events, managing projects with tight budgets and diverse stakeholders. I’m excited to bring my blend of sales, marketing, and operations know-how to a dynamic team that values creativity, community impact, and continuous learning.

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Language

English
Advanced

Work Experience

Sales Associate at Fanie Sari-Sari Store
December 1, 2015 - Present
Managed stock inventory records and weekly replenishment; assisted an average of ~20 customers daily with inquiries and upselling; performed daily cash reconciliation and collection of credit payments.
Owner at Fragrance Mist Collection
June 1, 2019 - Present
Founded and operate an online fragrance buying, selling, and trading business; handled end-to-end purchase funnel from inquiries to product delivery; maintained a consistent social media feed, growing followers to 1,000 in under a year; gathered ~70% weekly feedback.
Intern - Trade Marketing and Store Operations at Ardent World Inc.
February 1, 2025 - June 30, 2025
Supported trade marketing and retail execution initiatives, including product updates, packaging, and displays; assisted at events such as fun runs and PAYOLA liquidation; aided data organization and reporting to support brand operations; visited retail stores to check displays and assist customers, contributing inputs to product improvements.
Vice President & Head of Legislative Body at BulSU Student Government, Guinhawa
April 1, 2024 - April 1, 2025
Oversee university-wide legislative sessions; led the production team for a university concert partnered with local artists, attended by 5,000+ students; led multiple campus projects such as outreach, tree planting, and booth collaborations for Pride Month and Foundation Week; launched a merchandise project generating 100,000 revenue on a 3,000 budget.
Senator & Head of Secretariat Committee at BulSU Student Government, Guinhawa
April 1, 2021 - April 1, 2022
Maintained and preserved records; acted as property custodian and conducted regular inventories; authored and implemented projects such as a one-day sports league and supplies for athletes and cultural performers; launched a concert generating 50,000+ revenue on a 1,000 budget.

Education

Bachelor of Business Administration, Marketing Management at Bulacan State University
January 11, 2030 - July 1, 2025
Bachelor of Business Administration, Marketing Management at Bulacan State University
January 11, 2030 - July 1, 2025

Qualifications

Dean's List
January 11, 2030 - December 14, 2025
Leadership Awardee
January 11, 2030 - December 14, 2025
College Based Leadership Award
January 11, 2030 - December 14, 2025

Industry Experience

Retail, Media & Entertainment, Education, Professional Services, Software & Internet, Consumer Goods