Senior Consultant at EY Parthenon

Led commercial due diligence workstreams for industrial supplier clients, owning market analysis and industry assessment. Built multi-year market and competitive models to assess growth outlook, margin sustainability and strategic positioning. Synthesized complex data into executive-ready insights supporting investment and capital allocation decisions.

Strategic Communications and Partnerships Lead at Silicon Gardens Venture Capital

Led strategic repositioning of the fund and its competitive positioning; aligned internal operations, messaging and social strategy. Built and scaled Silicon Gardens’ communications infrastructure (content strategy, press kit, messaging pillars), and drove +132% impressions, +184% engagement, and +80% follower growth within four months. +544% growth in CTA clicks and +91% in page views through growth-focused content, optimization, and visibility initiatives. Designed two strategic platform initiatives targeting young and female entrepreneurs; debut event delivered +60% attendance uplift.

Go-To-Market Strategist and Ad hoc Project Manager at ECCO (Leather Goods Category)

Led seasonal GTM across 7 regions, aligning product strategy with design, merchandising, and sales; translated market trends and consumer insights into campaign narratives, hero product selection, and commercial storytelling that drove +30% market buy-in. Conceptualized 3 trend-driven product lines and shaped 20% of ECCO’s seasonal collection by converting market insights into design briefs; one line achieved 100% buy-in across all global regions. Created cultural moment campaigns (Valentine’s Day, Ramadan), defining messaging, creative angles, and hero product selection in collaboration with markets and creative direction; improved sell-through by ~20%. Spearheaded RFID pilot project for NFC-enabled bags, built a scannable consumer experience. Turned backend technology into a brand story featuring authentication, product storytelling, and styling inspiration. Reached 2.5M users across social channels.

Social Media and Marketing Associate at HUGO BOSS

Scheduled and published content across HUGO BOSS’s global accounts; handled daily interactions, and reduced community response time by 35% by implementing new moderation guidelines and automation. Supported celebrity communication and managed influencer relations; scouted new talent and evaluated brand-influencer fit. Responsible for backend product catalogue updates; ensured campaign visuals were accurately linked to regional online shopping websites and contributed to a 15% uplift in product page traffic across markets.