I'm a divergent, out-of-the-box thinker with experience in Art Direction, Graphic Design, Print Design, Branding, Project Management, and Design Management. I'm a highly motivated self-starter with a passion for achieving high-level results, and I excel at turning complex ideas into clear, consumer-facing visuals. Over the years I've worked across agencies, nonprofits, and in-house teams, collaborating with clients to craft branding and marketing campaigns that resonate. I'm known for quick turnarounds, strong client relations, and a collaborative, solution-oriented approach that helps teams reach their goals.

Karen Ayers

I'm a divergent, out-of-the-box thinker with experience in Art Direction, Graphic Design, Print Design, Branding, Project Management, and Design Management. I'm a highly motivated self-starter with a passion for achieving high-level results, and I excel at turning complex ideas into clear, consumer-facing visuals. Over the years I've worked across agencies, nonprofits, and in-house teams, collaborating with clients to craft branding and marketing campaigns that resonate. I'm known for quick turnarounds, strong client relations, and a collaborative, solution-oriented approach that helps teams reach their goals.

Available to hire

I’m a divergent, out-of-the-box thinker with experience in Art Direction, Graphic Design, Print Design, Branding, Project Management, and Design Management. I’m a highly motivated self-starter with a passion for achieving high-level results, and I excel at turning complex ideas into clear, consumer-facing visuals.

Over the years I’ve worked across agencies, nonprofits, and in-house teams, collaborating with clients to craft branding and marketing campaigns that resonate. I’m known for quick turnarounds, strong client relations, and a collaborative, solution-oriented approach that helps teams reach their goals.

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Language

English
Fluent

Work Experience

Art Director / Graphic Designer at Freelance (Independent)
December 1, 2010 - Present
Art Direction and design for agencies, design firms and in-house art departments. Projects include logos, websites, brochures, direct mail, newsletters, ads, banner ads, social media design. Clients include AARP, AOPA, AHIP, National Geographic, Creative Intelligence Agency, Ogilvy PR, T. Rowe Price, Housing Authority of Baltimore City where I spearheaded their rebrand, Stanley Black and Decker, Versant Health, Renaye James Healthcare Advisors, Paragon 28, and Cancer Support Community.
Consultant/Designer at AARP
December 31, 2013 - October 20, 2025
Designed and produced a variety of deliverables ranging from ads, direct mail, displays, brochures and charts for AARP, a nonprofit, nonpartisan organization. Tracked, scheduled, and coordinated jobs on the BRC, AARP’s project management tool. Interacted with clients to ensure that jobs were completed to their satisfaction.
Consultant/Designer at AARP
September 30, 2014 - October 20, 2025
Designed and produced a variety of deliverables ranging from ads, direct mail, displays, brochures and charts for AARP, a nonprofit, nonpartisan organization. Tracked, scheduled, and coordinated jobs on the BRC, AARP’s project management tool. Interacted with clients to ensure that jobs were completed to their satisfaction.
Consultant/Designer at AARP
December 31, 2016 - October 20, 2025
Designed and produced a variety of deliverables ranging from ads, direct mail, displays, brochures and charts for AARP, a nonprofit, nonpartisan organization. Tracked, scheduled, and coordinated jobs on the BRC, AARP’s project management tool. Interacted with clients to ensure that jobs were completed to their satisfaction.
Creative/Art Director at Med-IQ
December 31, 2010 - October 20, 2025
Managed and coordinated the graphic design department and projects from concept through completion. Worked closely with internal clients to create a strong brand that reflected the mission and goals of the company. Created highly persuasive direct mail and marketing campaigns, newsletters, event materials, brochures and presentations.
Senior Graphic Designer at Euro RSCG 4D
November 30, 2006 - October 20, 2025
In charge of studio operations (staff of 6), traffic and training interns at a direct mail advertising agency. Clients included Chase Bank, BMW, Saab, Bath and Body Works, and Nationwide Insurance.
Art Director and Designer at Freelancer
April 30, 2003 - October 20, 2025
Involved in all aspects of design and production, including client contact and marketing consultation. Excellent at comps and presentation materials.
Senior Art Director at Visions Marketing
December 31, 2000 - October 20, 2025
Directed production, concepts, and wrote copy for ads and collateral pieces. Provided art direction for photography at a small ad agency. Accounts included Sterling Optical, Shoe City, Washington Restaurant Group, various small banks and retail accounts.
Freelance Art Director/Designer at Freelance
December 1, 2010 - Present
Art Direction and design for agencies, design firms and in-house art departments. Projects include logos, websites, brochures, direct mail, newsletters, ads, banner ads, and social media design.
Consultant/Designer at AARP
June 1, 2012 - December 1, 2013
Designed and produced deliverables ranging from ads, direct mail, displays, brochures and charts for AARP; tracked, scheduled, and coordinated jobs on the BRC, AARP’s project management tool; interacted with clients to ensure satisfaction.
Creative/Art Director at Med-IQ
January 1, 2007 - December 31, 2010
Managed and coordinated the graphic design department and projects from concept through completion; built a strong brand reflecting company mission; produced direct mail, newsletters, event materials, brochures, and presentations; fostered internal client relationships.
Senior Graphic Designer at Euro RSCG 4D
June 1, 2003 - November 1, 2006
In charge of studio operations (staff of 6), traffic and training interns; served major clients including Chase Bank, BMW, Saab, Bath and Body Works, Nationwide Insurance.
Art Director and Designer at Freelancer
December 1, 2000 - April 1, 2003
Involved in all aspects of design and production, including client contact and marketing consultation; strong at comps and presentation materials.
Senior Art Director at Visions Marketing
December 1, 1999 - December 1, 2000
Directed production, concepts, and copy for ads and collateral pieces; provided art direction for photography; managed a range of accounts.
Freelance Art Director/Designer at Self-employed / Freelance
December 1, 2010 - Present
Art Direction and design for agencies, design firms and in-house art departments. Projects include logos, websites, brochures, direct mail, newsletters, ads, banner ads, social media design. Clients include AARP, AOPA, AHIP, National Geographic, Creative Intelligence Agency, Ogilvy PR, T. Rowe Price, Housing Authority of Baltimore City where I spearheaded their rebrand, Stanley Black and Decker, Versant Health, Renaye James Healthcare Advisors, Paragon 28, and Cancer Support Community.

Education

Web Design at CCBC
January 11, 2016 - April 11, 2026
BFA at Maryland Institute College of Art, Baltimore, MD
January 11, 1989 - April 19, 1993
Graphic design major

Qualifications

In-House Design Award (GD USA)
January 11, 2030 - April 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Non-Profit Organization, Education, Retail, Software & Internet