I'm a full-stack marketer with 13 years of experience in social media strategy and management, content strategy and operations, brand storytelling, and integrated marketing for tech, hardware, and entertainment. I specialize in creating and scaling large volumes of owned and earned content—video, live video, audio, graphics, and editorial—into high-impact experiences that drive growth, traffic, engagement, revenue, and marketing touchpoints for hyper-growth companies. I’ve built social channels into distribution engines that influence how products are perceived, compared, and adopted. I would like to make a significant impact at a fast-growing company, following successful roles at Google, Amazon, Refinery29, 500px, Fandor, and Indiegogo. I’m passionate about translating technical insights into compelling narratives for developer, tech, and consumer audiences, and I enjoy shaping creator ecosystems, content operations, and cross-functional collaboration to accelerate growth.

Katherine Goldberg

I'm a full-stack marketer with 13 years of experience in social media strategy and management, content strategy and operations, brand storytelling, and integrated marketing for tech, hardware, and entertainment. I specialize in creating and scaling large volumes of owned and earned content—video, live video, audio, graphics, and editorial—into high-impact experiences that drive growth, traffic, engagement, revenue, and marketing touchpoints for hyper-growth companies. I’ve built social channels into distribution engines that influence how products are perceived, compared, and adopted. I would like to make a significant impact at a fast-growing company, following successful roles at Google, Amazon, Refinery29, 500px, Fandor, and Indiegogo. I’m passionate about translating technical insights into compelling narratives for developer, tech, and consumer audiences, and I enjoy shaping creator ecosystems, content operations, and cross-functional collaboration to accelerate growth.

Available to hire

I’m a full-stack marketer with 13 years of experience in social media strategy and management, content strategy and operations, brand storytelling, and integrated marketing for tech, hardware, and entertainment. I specialize in creating and scaling large volumes of owned and earned content—video, live video, audio, graphics, and editorial—into high-impact experiences that drive growth, traffic, engagement, revenue, and marketing touchpoints for hyper-growth companies. I’ve built social channels into distribution engines that influence how products are perceived, compared, and adopted.

I would like to make a significant impact at a fast-growing company, following successful roles at Google, Amazon, Refinery29, 500px, Fandor, and Indiegogo. I’m passionate about translating technical insights into compelling narratives for developer, tech, and consumer audiences, and I enjoy shaping creator ecosystems, content operations, and cross-functional collaboration to accelerate growth.

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Language

English
Fluent

Work Experience

Remote Social Media and Content Strategist, Full Stack Marketing Specialist at Lighthouse Creative Agency
January 1, 2023 - January 1, 2026
Drives social growth and content strategy for enterprise and AI-focused clients, translating technical insights into narrative across platforms. Built and executed multi-channel content systems, discovered high-signal opportunities, and aligned product launches with distribution channels. Led creator pipelines, live and on-demand video programs, and data-driven experimentation to optimize reach and engagement.
Associate Director, Content and Social Media at Indiegogo
January 1, 2020 - January 1, 2023
Scaled global social distribution, expanded owned and earned content, and translated technical product insights into shareable social narratives for developers and builders. Led UGC programs, influencer outreach, and multi-format content (threads, video, live, editorial) to drive reach and engagement. Supported a16z Tech Week coverage and cross-promoted content with partners.
Social Media and Content Marketing Specialist (Freelance) at Self-Employed / Freelance
January 1, 2018 - January 1, 2023
Advised early-stage startups on social traction and scalable content systems, built content calendars aligned to growth goals, and amplified product narratives through creator and community-driven channels.
Social Media Manager at Fandor
January 1, 2017 - January 1, 2018
Scaled social engagement across platforms, expanding reach on Facebook, Twitter/X, Instagram, and YouTube while translating entertainment content into timely, shareable narratives tied to cultural moments. Built early influencer and UGC pipelines to extend distribution.
Social Media Manager at 500px
January 1, 2014 - January 1, 2016
Increased global social audience growth and engagement; built multi-channel content systems translating product launches and creator stories into high-performance narratives; developed UGC and influencer pipelines and cross-functional alignment with product, marketing, and partnerships.
Editorial Intern and Contributor at Refinery29
January 1, 2011 - January 1, 2012
Produced editorial content, contributing and generating shareable storytelling that aligned with cultural moments and audience interests.
Content Editor at Google
January 1, 2012 - January 1, 2014
Translated product features into user-facing content for Google Shopping platforms; developed editorial frameworks supporting product launches and growth initiatives; collaborated with influencers and creators to expand distribution.

Education

Bachelor of Arts in Communications Arts at Miriam College
January 1, 2000 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services