I help brands grow through social strategy, UGC and influencer marketing. My focus is on building channels that don’t just look good, but actually drive growth through aligned communities, thoughtful partnerships and content that performs across the funnel. I sit across both strategy and execution: comfortable shaping the bigger picture, but equally hands-on when it comes to ideas, creators and content.

I help brands grow through social strategy, UGC and influencer marketing. My focus is on building channels that don’t just look good, but actually drive growth through aligned communities, thoughtful partnerships and content that performs across the funnel. I sit across both strategy and execution: comfortable shaping the bigger picture, but equally hands-on when it comes to ideas, creators and content.

Available to hire

I help brands grow through social strategy, UGC and influencer marketing. My focus is on building channels that don’t just look good, but actually drive growth through aligned communities, thoughtful partnerships and content that performs across the funnel.

I sit across both strategy and execution: comfortable shaping the bigger picture, but equally hands-on when it comes to ideas, creators and content.

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Work Experience

Social Media Specialist at Finally Agency
January 1, 2022 - December 31, 2025
Built and scaled the brand’s in-house influencer and creator programme. Increased UGC output while saving approximately £29K per month. Sourced and managed creator partnerships that contributed to 15K new followers within 6 months. Developed and executed social-first strategies across organic, influencer and paid channels. Led and coordinated EU-wide social strategy for multiple clients, including QV Skincare and LG Electronics, with campaign milestones such as Creative Review (impressions +137%, engagement +217%), Marketing Week (impressions +107%, engagement +118%), and LG Electronics’ multi-market initiatives. Launched a TikTok effort that delivered 842K views, 41K likes and 2K followers within 3 months for Finally Agency.
Senior Social Media Lead at Alternative UK
January 1, 2025 - December 31, 2026
Led EU-wide social strategy and ensured platform consistency across markets. Directed multi-market social campaigns and influencer collaborations, driving brand awareness and audience growth. (Dates inferred from resume: 2025-2026)
Social Media Manager & Consultant at Freelance
January 1, 2025 - Present
Independent social media management and influencer marketing consultancy for multiple accounts, delivering targeted content strategies, creator outreach, briefing and campaign coordination, and performance reporting across organic, influencer and paid channels.

Education

BA (Hons) History of Art with a Year in Computing at University of Kent
January 11, 2030 - June 3, 2026

Qualifications

HubSpot Academy
January 1, 2025 - December 31, 2025
Meltwater Academy
January 1, 2026 - December 31, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services