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Hi, I'm Kier Roxas — a marketer and creative mind behind Gen Z-focused campaigns. I specialize in selling digital products and growing brands through organic viral content, user-generated content (UGC) and influencer marketing. I’m a creative digital marketer with 10+ years experience creating and scaling social media pages, specializing in Instagram. Since 2014, I’ve built meme pages from scratch, growing one to 1.8 million followers before successfully selling it to a media company. I know what makes people stop scrolling, engage and share. I also have 4 years of corporate experience both on-site and remote where I’ve generated over $500k in revenue within a year through impactful creatives and ads, along with strategic content creation and platform optimization. I know how to bridge viral culture with business goals.…Hi, I'm Kier Roxas — a marketer and creative mind behind Gen Z-focused campaigns. I specialize in selling digital products and growing brands through organic viral content, user-generated content (UGC) and influencer marketing. I’m a creative digital marketer with 10+ years experience creating and scaling social media pages, specializing in Instagram. Since 2014, I’ve built meme pages from scratch, growing one to 1.8 million followers before successfully selling it to a media company. I know what makes people stop scrolling, engage and share. I also have 4 years of corporate experience both on-site and remote where I’ve generated over $500k in revenue within a year through impactful creatives and ads, along with strategic content creation and platform optimization. I know how to bridge viral culture with business goals.

Kier Lawrence Roxas

Creative Director, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Kier Roxas — a marketer and creative mind behind Gen Z-focused campaigns. I specialize in selling digital products and growing brands through organic viral content, user-generated content (UGC) and influencer marketing. I’m a creative digital marketer with 10+ years experience creating and scaling social media pages, specializing in Instagram. Since 2014, I’ve built meme pages from scratch, growing one to 1.8 million followers before successfully selling it to a media company. I know what makes people stop scrolling, engage and share. I also have 4 years of corporate experience both on-site and remote where I’ve generated over $500k in revenue within a year through impactful creatives and ads, along with strategic content creation and platform optimization. I know how to bridge viral culture with business goals.…Hi, I'm Kier Roxas — a marketer and creative mind behind Gen Z-focused campaigns. I specialize in selling digital products and growing brands through organic viral content, user-generated content (UGC) and influencer marketing. I’m a creative digital marketer with 10+ years experience creating and scaling social media pages, specializing in Instagram. Since 2014, I’ve built meme pages from scratch, growing one to 1.8 million followers before successfully selling it to a media company. I know what makes people stop scrolling, engage and share. I also have 4 years of corporate experience both on-site and remote where I’ve generated over $500k in revenue within a year through impactful creatives and ads, along with strategic content creation and platform optimization. I know how to bridge viral culture with business goals.

Available to hire

Hi, I’m Kier Roxas — a marketer and creative mind behind Gen Z-focused campaigns. I specialize in selling digital products and growing brands through organic viral content, user-generated content (UGC) and influencer marketing.

I’m a creative digital marketer with 10+ years experience creating and scaling social media pages, specializing in Instagram. Since 2014, I’ve built meme pages from scratch, growing one to 1.8 million followers before successfully selling it to a media company. I know what makes people stop scrolling, engage and share.

I also have 4 years of corporate experience both on-site and remote where I’ve generated over $500k in revenue within a year through impactful creatives and ads, along with strategic content creation and platform optimization. I know how to bridge viral culture with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Lead at Pageant Social Corp

September 1, 2024 - Present

Developed and executed marketing strategies to drive pre-saves and early adoption for Pageant, a gamified fashion and makeup social media app. Managed social media growth by implementing content strategies that contributed to organic follower growth and community engagement. Analyzed user behavior and marketing performance metrics to refine advertising strategies and improve conversion rates. Led influencer outreach and collaborations to amplify brand visibility and encourage early adoption of the platform. Collaborated with a team of Gen Z social media experts to position Pageant as a unique and engaging app within the fashion and beauty space. Spearheaded branding initiatives, ensuring a cohesive and appealing aesthetic across all digital touchpoints. Monitored and implemented growth hacks to improve user retention and engagement through gamification strategies.

Creative Marketing Associate at Lift Off Influence (Previously JetFuel)

December 1, 2021 - November 1, 2022

Engaged in the development and execution of the creative strategy for a wide range of performance marketing campaigns by creating native, organic, and paid ads for different social media platforms and generate over $454,000 in revenue. Created performance ads for top mobile app advertisers (e.g., Reddit, Blizzard, & NordVPN) by writing scripts, campaign briefs, and conducting creative market research. Performed ongoing monitoring, evaluation, and analysis of ad test results, influencer posts, media team ads, and advertiser media; optimized media strategy in line with insights. Administered research across all social media channels to identify key opportunities to improve creative marketing activities and maintain up-to-date understanding of current trends. Onboarded, partnered, and collaborated with UGC and TikTok creators to create advertisements for paid performance campaigns and marketing tasks. Cooperated effectively and cross-functionally with the Creator Team to dispense creative

Social Media Coordinator at Tandem X Visuals

June 1, 2021 - September 1, 2021

Managed social media accounts for Regina's Queen City Ex, driving a 100% increase in followers (1,739 new followers) and achieving over 2.7M engagement and 2.5M ad impressions. Instrumental in setting a new attendance record. Developed and executed a comprehensive social media strategy, creating compelling visuals, videos, and reels to captivate the target audience. Enhanced engagement by promptly responding to inquiries and actively analyzing metrics to measure marketing success. Generated innovative ideas, orchestrated ticket giveaways, and served as the event's public face for optimal online presence and audience engagement.