I’m a graphic designer and illustrator with a strong interest in visual storytelling. I create engaging visuals across social media, branding, illustration, and digital content, adapting each project to the brand, audience, and goals. I enjoy developing visual concepts, building cohesive brand assets, and managing projects from the initial brief through revisions and final delivery. I’m friendly, organised, and committed to creating thoughtful design solutions that communicate clearly and make an impact.…

Maria Kleopatra Goula

I’m a graphic designer and illustrator with a strong interest in visual storytelling. I create engaging visuals across social media, branding, illustration, and digital content, adapting each project to the brand, audience, and goals. I enjoy developing visual concepts, building cohesive brand assets, and managing projects from the initial brief through revisions and final delivery. I’m friendly, organised, and committed to creating thoughtful design solutions that communicate clearly and make an impact.…

Available to hire

I’m a graphic designer and illustrator with a strong interest in visual storytelling. I create engaging visuals across social media, branding, illustration, and digital content, adapting each project to the brand, audience, and goals.

I enjoy developing visual concepts, building cohesive brand assets, and managing projects from the initial brief through revisions and final delivery. I’m friendly, organised, and committed to creating thoughtful design solutions that communicate clearly and make an impact.

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Language

Greek, Modern
Fluent
English
Fluent
German
Intermediate
Bulgarian
Intermediate

Work Experience

Graphic Designer & Illustrator at Freelance
January 1, 2024 - Present
Designs social media content, illustrations, brand assets, email graphics, digital marketing materials, and motion graphics for businesses and brands. Develops visual concepts and creative directions based on each client’s identity and goals. Manages projects from the initial brief and client communication through revisions and final delivery.
Delivery Consultant Intern at Veltio
January 1, 2023 - December 31, 2023
Supported the organisation and delivery of internal projects. Managed project information, documentation, and cross-team communication.
Graphic Designer at Craftery Digital Services
January 1, 2023 - January 1, 2024
Created visual content for social media, digital advertising, and websites. Designed campaign assets and promotional materials for different brands. Edited and prepared product photography for digital use.

Education

BSc in Economics & International Relations at BSO, University of Macedonia
January 11, 2030 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail
    Logo Animation & Brand Motion | Drive.
    A custom logo animation created for Drive Point, transforming the brand's existing visual identity into a dynamic motion piece. The animation was developed around the forms and personality of the original logo, using movement, timing and transitions to create a polished reveal while keeping the existing brand identity recognizable. The final animation was designed as a versatile branded asset that can be used across video content, social media and digital communication. My role Logo Animation · Motion Design · 2D Animation What I created Motion concept and animation direction Custom logo reveal Shape and element animation Timing and transitions Final compositing and delivery logoanimation motiondesign motiongraphics 2danimation aftereffects branding brandanimation…
    Logo Design & Visual Identity | EduRobotics UoC
    A custom logo created for EduRobotics UOC, combining education, technology and robotics into a friendly and recognizable visual identity. The concept centers around a playful robot character integrated directly into the brand mark. The rounded forms and expressive character give the identity an approachable personality, while the simplified geometric construction keeps the logo clear and versatile across different applications. The identity was designed to work effectively across both digital and physical materials, from online communication to branded merchandise. My role Logo Design · Graphic Design · Visual Identity · Concept Development What I created Logo concept and development Custom robot icon Typography and logo composition Color direction Logo variations Brand application and presentation logodesign branding visualidentity graphicdesign brandidentity logodesigner robotics education…
    Brand & Product Illustrations | Sparks & Flames
    A collection of custom illustrations created for Sparks & Flames, inspired by the brand's products, personality and visual identity. The project involved translating elements of the brand into a playful series of hand-drawn graphics, combining bold outlines, expressive typography and product-inspired imagery with a retro sticker aesthetic. Each illustration was designed as an individual asset while remaining part of the same visual world, allowing the artwork to be used flexibly across branded content and digital applications. My role Illustration · Concept Development · Graphic Design What I created Custom brand illustrations Product-inspired artwork Hand-drawn typography Sticker-style graphic assets Visual concept development Cohesive illustration collection illustration brandillustration digitalillustration graphicdesign stickerdesign productillustration illustrator…
    Social Media Video Editing | BeWoofed
    A short-form social media video created for Bewoofed, combining talking-head footage, B-roll, photography, captions and sound design into an engaging, personality-driven edit. The focus was on creating a natural rhythm around the speaker while using visual cutaways, text and audio details to support the storytelling and keep the video engaging throughout. I handled the edit from raw footage to the final social-ready video, including selecting and timing B-roll, working with provided photo assets, creating captions and adding sound effects. My role Video Editing · B-Roll Editing · Sound Design · Social Media Content What I worked on Short-form video editing B-roll selection and placement Pacing and storytelling On-screen captions and typography Sound effects and audio enhancement Photo and video integration Final edit for social media videoeditor videoediting socialmedia shortformvideo reels contentcreation premierepro…
    Industrial Motion Design & Animation | Zerofect
    A custom 2D motion design and animation created for Zerofect, visualizing an automated industrial production line. The animation follows products moving through a factory environment while robotic arms interact with the production line, transforming a technical industrial process into a clear and visually engaging sequence. I developed the project from the visual concept through to the final animation, combining illustration, motion design and compositing to create an immersive industrial environment inspired by real production machinery. My role Motion Design · 2D Animation · Illustration · Compositing What I created Visual concept and scene design Custom illustrated industrial environment Robotic arm and production-line animation Object and camera animation Lighting, glow and atmospheric effects Compositing and final video delivery motiondesign motiongraphics animation 2danimation aftereffects illustration video…
    Character Illustration & Visual Identity | Phluphee

    A playful character-driven illustration project created for Phluphee, combining custom illustration with a distinctive and expressive visual identity.

    The project focused on developing a recognizable illustrated character and translating its personality into a cohesive visual world. From character expressions and poses to supporting graphic elements, each asset was designed to feel consistent while giving the brand plenty of flexibility across digital content.

    The result is a playful illustration system with a strong personality that can grow alongside the brand.

    My role

    Illustration · Character Design · Graphic Design · Visual Direction

    What I created

    • Original character illustrations
    • Character poses and expressions
    • Visual concept development
    • Supporting graphic elements
    • Digital and social media assets
    • A cohesive illustration style for the brand

    See the project in action

    Branded Illustration System | Digital Buddy

    A custom illustration system created for Digital Buddy, a personal branding and marketing consultancy.

    The goal was to build a distinctive and flexible visual language that could communicate the brand’s ideas around branding, strategy and digital marketing in a simple and engaging way.

    Inspired by retro cartoon aesthetics, I developed a collection of custom vector illustrations around Digital Buddy’s mascot and visual identity. The system includes character illustrations, expressive poses, objects and visual metaphors designed to make abstract marketing concepts easier to communicate.

    My role

    Illustration · Concept Development · Character Design · Visual Direction

    What I created

    • Custom branded illustrations
    • Mascot and character variations
    • Visual concepts and metaphors
    • Vector assets for digital use
    • Social media illustration assets
    • A consistent illustration system for future brand content

    See the illustrations in action