Karen Gray Beal

Sr. Graphic Designer & Brand Lead at Chevron

Concept, direct and execute strategic creative designs for icons, illustrations, infographics, marketing campaigns, assets and Art Direction for 360 degree solutions in print and digital. Manage marketing communications, creative strategy and direct ad agency design for Chevron Renewable Energy Business Unit. Direct and design social media, video, animation and photo shoot content. Brand lead direction with marketing and communication teams to plan project alignment with the overall business and brand strategy. Lead, manage and create all internal design projects. Project management, team lead and mentor.

Art Director at Strategic America Marketing

Ad campaign strategy, brand development, creative concepts, pitches and design. Marketing and sales promo campaigns and materials; digital design, display ads and social media creative. Collaborate with ECD, creative team members, project managers and account executives. Logo development, iconography, illustration, typography, direct mail design and quarterly promotions for B2B clients. Lead art direction; ads, photo shoots, video and animation.

Owner/Designer/CD at KLGRAYDESIGN

Work includes logo and package design, art direction, design and illustration for various clients such as Ackerman Winery and Iowa State University, ITA Group Travel Incentive, Meredith Corporation-Kraft Foods and Family magazine, Drake University Marketing, Benjamin Moore Paint and Pella Windows and Doors promotional and retail creative. Involved in brand support promotional collateral, project management, and creative lead designer tasks including logos, P.O.P., ads, incentives, communication materials, direct mail, email, web, photo direction and illustration.

Sr. Art Director at The Integer Group Agency

Creative lead designer for Benjamin Moore Paint and Pella Windows and Doors promotional and retail creative. Developed B2B logos, P.O.P., ads, incentives, communication materials, direct mail, email, web, photo direction and illustration. Maintained strong brand and design standards and acted as strategist for other national accounts and internal Integer agency promotion.

Art Director at Two Rivers Marketing

Design lead for Ruan Trucking company and Principal Financial Group. Marketing campaigns; design brochures, ads, logos, web layout, seminar collateral, trade show booth direction, creative asset management, maintain strong brand standards.

Sr. Graphic Designer at Innova Ideas & Services

Collaborated on client meetings, presentations and project concepting. Creative development of marketing brochures, ads, logos, direct mail, posters, t-shirts, illustration and typography for a variety of clients from pharma compounding to swim club. Provided event support materials and trade show graphics.

Sr. Graphic Designer at Wells Fargo Financial

Lead design and production for retail, insurance, auto, corporate communications, travel and leasing. Designed and managed ads, marketing materials, direct mail, promotions, logos, newsletters, product sales kits, illustrations, Power Point presentations and P.O.S. development. Maintained strong brand and high design standards. Project manager working with marketing staff and internal clients.

Sr. Graphic Designer & Brand Lead at CHEVRON

Concept, direct and execute strategic creative designs for icons, illustrations, infographics, marketing campaigns, assets and Art Direction for 360 degree solutions in print and digital. Manage marketing communications, creative strategy and direct ad agency design for Chevron Renewable Energy Business Unit. Direct and design social media, video, animation and photo shoot content. Brand lead direction with marketing and communication teams to plan project alignment with the overall business and brand strategy. Lead, manage and create all internal design projects. Project management, team lead and mentor.

Art Director at STRATEGIC AMERICA MARKETING

Ad campaign strategy, brand development, creative concepts, pitches and design. Marketing and sales promo campaigns and materials; digital design, display ads and social media creative. Collaborate with ECD, creative team members, project managers and account executives. Logo development, iconography, illustration, typography, direct mail design and quarterly promotions for B2B clients. Lead art direction; ads, photo shoots, video and animation.

Owner/Designer/CD at KLGRAYDESIGN

Ackerman Winery: logo and package design. Iowa State University: art direction, design and illustration for Egg Council and Water Sustainability program collateral. ITA Group Travel Incentive: landing pages, logos, event collateral and design support. Meredith Corporation-Kraft Foods and Family magazine: Art director/managed team. Drake University Marketing: brand support promotional collateral. Project management. Creative lead designer for Benjamin Moore Paint and Pella Windows and Doors promotional and retail creative. Develop B2B, logos, P.O.P., ads, incentives, communication materials, direct mail, email, web, photo direction and illustration. Maintain strong brand and design standards. Strategist for other national accounts and internal Integer agency promotion.

Sr. Art Director at THE INTEGER GROUP AGENCY

Creative lead designer for Benjamin Moore Paint and Pella Windows and Doors promotional and retail creative. Develop B2B, logos, P.O.P., ads, incentives, communication materials, direct mail, email, web, photo direction and illustration. Maintain strong brand and design standards. Strategist for other national accounts and internal Integer agency promotion.

Art Director at TWO RIVERS MARKETING

Design lead for Ruan Trucking company and Principal Financial Group. Marketing campaigns; design brochures, ads, logos, web layout, seminar collateral, trade show booth direction, creative asset management, maintain strong brand standards.

Sr. Graphic Designer at INNOVA IDEAS & SERVICES

Collaborate on client meetings, presentations and project concepting. Creative development of marketing brochures, ads, logos, direct mail, posters, t-shirts, illustration and typography, for a variety of clients from pharma compounding to swim club. Event support materials and trade show graphics.

Sr. Graphic Designer at WELLS FARGO FINANCIAL

Lead design and production for retail, insurance, auto, corporate communications, travel and leasing. Design and manage ads, marketing materials, direct mail, promotions, logos, newsletters, product sales kits, illustrations, Power Point presentations and P.O.S. development. Maintain strong brand and high design standards. Project manager working with marketing staff and internal clients.

Sr. Graphic Designer & Brand Lead at CHEVRON

Concept, direct and execute strategic creative designs for icons, illustrations, infographics, marketing campaigns, assets and Art Direction for 360 degree solutions in print and digital. Manage marketing communications, creative strategy and direct ad agency design for Chevron Renewable Energy Business Unit. Direct and design social media, video, animation and photo shoot content. Brand lead direction with marketing and communication teams to plan project alignment with the overall business and brand strategy. Lead, manage and create all internal design projects. Project management, team lead and mentor.

Art Director at STRATEGIC AMERICA MARKETING

Ad campaign strategy, brand development, creative concepts, pitches and design. Marketing and sales promo campaigns and materials; digital design, display ads and social media creative. Collaborate with ECD, creative team members, project managers and account executives. Logo development, iconography, illustration, typography, direct mail design and quarterly promotions for B2B clients. Lead art direction; ads, photo shoots, video and animation.

Owner/Designer/CD Current at KLGRAYDESIGN

Led design and art direction projects including logo and package design for Ackerman Winery; art direction, design and illustration for Iowa State University programs; landing pages, logos, event collateral for ITA Group Travel Incentive; managed team and art direction for Meredith Corporation-Kraft Foods and Family magazine; brand support promotional collateral for Drake University Marketing; created B2B materials and managed project leadership and creative direction.

Sr. Art Director at THE INTEGER GROUP AGENCY

Creative lead designer for Benjamin Moore Paint and Pella Windows and Doors promotional and retail creative. Developed B2B, logos, P.O.P., ads, incentives, communication materials, direct mail, email, web, photo direction and illustration. Maintained strong brand and design standards. Strategist for other national accounts and internal Integer agency promotion.

Art Director at TWO RIVERS MARKETING

Design lead for Ruan Trucking company and Principal Financial Group. Managed marketing campaigns; design brochures, ads, logos, web layout, seminar collateral, trade show booth direction, creative asset management, and maintained strong brand standards.

Sr. Graphic Designer at INNOVA IDEAS & SERVICES

Collaborated on client meetings, presentations and project concepting. Developed marketing brochures, ads, logos, direct mail, posters, t-shirts, illustration and typography for diverse clients ranging from pharma compounding to swim club. Supported event materials and trade show graphics.

Sr. Graphic Designer at WELLS FARGO FINANCIAL

Led design and production for retail, insurance, auto, corporate communications, travel and leasing. Designed and managed ads, marketing materials, direct mail, promotions, logos, newsletters, product sales kits, illustrations, PowerPoint presentations and P.O.S. development. Maintained strong brand and high design standards. Served as project manager working with marketing staff and internal clients.

Sr. Graphic Designer & Brand Lead at Chevron

Concepted, directed, and executed strategic creative designs for icons, illustrations, infographics, marketing campaigns, and assets. Provided Art Direction for 360-degree solutions in print and digital. Managed marketing communications, creative strategy, and directed ad agency design for Chevron Renewable Energy Business Unit. Directed and designed social media, video, animation, and photo shoot content. Led brand direction with marketing and communication teams to ensure project alignment with overall business and brand strategy. Managed and created all internal design projects while leading and mentoring the team. Oversaw project management responsibilities.

Art Director at Strategic America Marketing

Led ad campaign strategy, brand development, creative concepts, pitches, and design for marketing and sales promotion campaigns involving digital design, display ads, and social media creative. Collaborated with Executive Creative Director, creative team members, project managers, and account executives. Developed logos, iconography, illustration, typography, direct mail designs, and quarterly promotions for B2B clients. Directed art for ads, photo shoots, video, and animation.

Sr. Art Director at The Integer Group Agency

Art direction and design for client projects including logo and package design, brand support, promotional collateral, and creative leadership for national accounts such as Ackerman Winery, Iowa State University, ITA Group Travel Incentive, Meredith Corporation-Kraft Foods, Drake University Marketing, Benjamin Moore Paint, and Pella Windows and Doors. Managed project timelines and teams, ensuring strong brand and design standards.

Art Director at Two Rivers Marketing

Design lead for Ruan Trucking Company and Principal Financial Group involving marketing campaigns, brochures, ads, logos, web layout, seminar collateral, trade show booth direction, creative asset management, and maintenance of brand standards.

Sr. Graphic Designer at Innova Ideas & Services

Collaborated on client meetings, presentations, and project concepting. Developed marketing brochures, ads, logos, direct mail, posters, t-shirts, illustration, and typography for various clients. Provided event support materials and trade show graphics.

Sr. Graphic Designer at Wells Fargo Financial

Led design and production for retail, insurance, auto, corporate communications, travel, and leasing with responsibilities including ads, marketing materials, direct mail, promotions, logos, newsletters, product sales kits, illustrations, PowerPoint presentations, and P.O.S. development. Maintained strong brand and high design standards while managing projects with marketing staff and internal clients.