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I'm a media and marketing professional with a background spanning paid social advertising, brand content strategy, broadcast production, and on-air talent. I have experience building and executing multi-channel media campaigns, managing Meta Business advertising accounts, and directing production teams to deliver brand-consistent content. I excel at translating brand objectives into actionable media strategies, leading cross-functional collaboration, and producing performance-driven content that engages audiences and supports conversion goals. I'm excited to bring creative leadership and hands-on media operations to a brand media director role.…I'm a media and marketing professional with a background spanning paid social advertising, brand content strategy, broadcast production, and on-air talent. I have experience building and executing multi-channel media campaigns, managing Meta Business advertising accounts, and directing production teams to deliver brand-consistent content. I excel at translating brand objectives into actionable media strategies, leading cross-functional collaboration, and producing performance-driven content that engages audiences and supports conversion goals. I'm excited to bring creative leadership and hands-on media operations to a brand media director role.

Katina Lockhart

Content Producer, Brand Strategist, Marketing Strategist, +2

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I'm a media and marketing professional with a background spanning paid social advertising, brand content strategy, broadcast production, and on-air talent. I have experience building and executing multi-channel media campaigns, managing Meta Business advertising accounts, and directing production teams to deliver brand-consistent content. I excel at translating brand objectives into actionable media strategies, leading cross-functional collaboration, and producing performance-driven content that engages audiences and supports conversion goals. I'm excited to bring creative leadership and hands-on media operations to a brand media director role.…I'm a media and marketing professional with a background spanning paid social advertising, brand content strategy, broadcast production, and on-air talent. I have experience building and executing multi-channel media campaigns, managing Meta Business advertising accounts, and directing production teams to deliver brand-consistent content. I excel at translating brand objectives into actionable media strategies, leading cross-functional collaboration, and producing performance-driven content that engages audiences and supports conversion goals. I'm excited to bring creative leadership and hands-on media operations to a brand media director role.

Available to hire

I’m a media and marketing professional with a background spanning paid social advertising, brand content strategy, broadcast production, and on-air talent. I have experience building and executing multi-channel media campaigns, managing Meta Business advertising accounts, and directing production teams to deliver brand-consistent content.

I excel at translating brand objectives into actionable media strategies, leading cross-functional collaboration, and producing performance-driven content that engages audiences and supports conversion goals. I’m excited to bring creative leadership and hands-on media operations to a brand media director role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Marketing Consultant at The BL Agency, LLC

January 1, 2020 - Present

Developed and executed content marketing strategies for social media campaigns across multiple client brands, aligning creative output with client business objectives and conversion goals; managed Meta Business advertising accounts, including campaign setup, audience targeting, budget allocation, and performance monitoring to optimize results; coordinated end-to-end content production, directing creative teams and ensuring brand consistency across digital channels; managed client social media accounts across platforms, analyzed performance data and adjusted strategy to improve engagement and reach; served as primary liaison, translating business goals into clear media strategies and communicating performance results and recommendations.

On-Air Personality & Brand Ambassador at Sensation Station Network (SSNATL.com)

January 1, 2016 - December 31, 2018

Hosted and produced a radio talk show, developing programming strategy and guest booking to grow audience engagement across on-air and social media platforms; represented and promoted the station brand at live remote broadcasts and public events, driving local audience development; delivered voiceovers and sponsorship reads for advertisers, serving as a brand voice for station partners and sponsors; engaged audiences in real time via social media during live broadcasts, building community presence and extending reach.

Director / Technical Director at WTOC — Savannah, GA (CBS Affiliate)

January 1, 2013 - December 31, 2015

Directed evening and weekend newscasts, leading and coordinating production crews to execute live broadcasts accurately and on schedule; created and managed graphical elements for newscasts using Adobe Photoshop and After Effects, ensuring visual brand consistency; managed and trained News Content Specialists and Production Assistants, developing team capability and maintaining production standards; edited and uploaded broadcast content to YouTube and the station website, supporting the brand's digital distribution strategy.

Founder & Content Director at Blondie's Lipstick, LLC

January 1, 2010 - Present

Founded and manage an independent digital media brand covering style, beauty, and entertainment; create and edit original written and visual content, coordinate contributor submissions, and maintain brand voice across publishing and social channels; promote and cover events, conduct interviews with entrepreneurs and entertainers, and build audience relationships through consistent content and engagement.

Director / Technical Director at 41NBC-WMGT — Macon, GA (NBC Affiliate)

January 1, 2010 - December 31, 2013

Directed daily newscasts across a multi-platform broadcast operation, managing crew execution and live production workflow; contributed to graphical and visual storytelling elements that supported consistent brand presentation across newscasts; developed skills in news production, technical directing, and cross-team coordination in a high-pressure, deadline-driven media environment.