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Creative visual storyteller with 15+ years of marketing and design experience, known for turning complex ideas into engaging, visually dynamic presentations and brand assets that keep audiences tuned in—not checked out. I blend smart strategy with clean, modern design to amplify brand identity and spark meaningful audience interaction. Skilled in using AI and analytics to speed up creation, elevate clarity, and maximize impact.…Creative visual storyteller with 15+ years of marketing and design experience, known for turning complex ideas into engaging, visually dynamic presentations and brand assets that keep audiences tuned in—not checked out. I blend smart strategy with clean, modern design to amplify brand identity and spark meaningful audience interaction. Skilled in using AI and analytics to speed up creation, elevate clarity, and maximize impact.

Kirsten Loechler

Brand Designer, Photographer, Illustrator, +4

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Creative visual storyteller with 15+ years of marketing and design experience, known for turning complex ideas into engaging, visually dynamic presentations and brand assets that keep audiences tuned in—not checked out. I blend smart strategy with clean, modern design to amplify brand identity and spark meaningful audience interaction. Skilled in using AI and analytics to speed up creation, elevate clarity, and maximize impact.…Creative visual storyteller with 15+ years of marketing and design experience, known for turning complex ideas into engaging, visually dynamic presentations and brand assets that keep audiences tuned in—not checked out. I blend smart strategy with clean, modern design to amplify brand identity and spark meaningful audience interaction. Skilled in using AI and analytics to speed up creation, elevate clarity, and maximize impact.

Available to hire

Creative visual storyteller with 15+ years of marketing and design experience, known for turning complex ideas into engaging, visually dynamic presentations and brand assets that keep audiences tuned in—not checked out. I blend smart strategy with clean, modern design to amplify brand identity and spark meaningful audience interaction. Skilled in using AI and analytics to speed up creation, elevate clarity, and maximize impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant at Independent Consulting Practice

January 1, 2024 - November 7, 2025

Develop brand identities and content strategies for small business clients in fitness, design, and lifestyle sectors. Design branded assets and visual systems for websites, campaigns, and promotional content. Build and manage multi-channel social media campaigns that increase engagement and customer conversion by 50%. Research emerging consumer trends and leverage AI tools (ChatGPT, Copilot, NOVA) to accelerate content creation and ideation. Conduct audience surveys and performance analyses to refine messaging and scale growth.

Marketing & Creative Director at Savvier Fitness, LLC

January 1, 2024 - January 1, 2024

Designed and directed all content and creative strategies for a B2B/B2C fitness brand serving 12,000+ end-users across digital and live training platforms. Developed and executed integrated marketing campaigns that boosted sales conversion by 33% and doubled social engagement. Created on-demand education and training systems that reduced customer service call volume by 50%. Implemented a customer referral benefit program that increased sales volume by 20%. Produced branded assets, email funnels, and interactive presentations supporting product launch and customer education. Partnered cross-functionally with design, product, and leadership teams to ensure brand alignment and on-time delivery.

Business Marketing & Operations Director at Loechler Construction & Development

January 1, 2019 - January 1, 2019

Rebranded the company and defined its market niche, increasing referral business and brand visibility by 40%. Guided clients through the remodel design process and developed marketing materials showcasing before-and-after projects. Created and managed social media campaigns and promotions that grew community engagement. Oversaw contractor logistics, project scheduling, and HR operations to support scalable growth.

Owner / CEO at Planet Beach Contempo Spa

January 1, 2012 - January 1, 2012

Launched and grew a profitable franchise through strategic marketing and community partnerships. Managed a team of 5+, developed sales training programs, and drove a 6,000-subscriber email newsletter. Designed targeted marketing materials and wellness content to boost brand awareness and retention.

PC/Mac Education Designer & IT Support Tech at Lodi Unified School District

January 1, 2007 - January 1, 2007

Designed training collateral for new district-wide software and hardware launches. Developed education pathways and presented to groups of 30+ on software integration and classroom technology. Provided technical support and process improvement for district IT systems.