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Versatile lead graphic designer and illustrator who drives consumer engagement through conceptual thinking and strategic, brand-right visual communication. Builds cohesive design systems across packaging, print, and illustration for multiple consumer touchpoints. Detail-oriented and organized creative problem-solver with a production-focused mindset. Known for streamlining processes, meeting timeline and budget goals, and art-directing external illustrators and vendors while collaborating with cross-functional partners to deliver on-brand creative solutions.…Versatile lead graphic designer and illustrator who drives consumer engagement through conceptual thinking and strategic, brand-right visual communication. Builds cohesive design systems across packaging, print, and illustration for multiple consumer touchpoints. Detail-oriented and organized creative problem-solver with a production-focused mindset. Known for streamlining processes, meeting timeline and budget goals, and art-directing external illustrators and vendors while collaborating with cross-functional partners to deliver on-brand creative solutions.

Katie Mayercin

Art Director, Packaging Designer, Brand Designer, +2

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Versatile lead graphic designer and illustrator who drives consumer engagement through conceptual thinking and strategic, brand-right visual communication. Builds cohesive design systems across packaging, print, and illustration for multiple consumer touchpoints. Detail-oriented and organized creative problem-solver with a production-focused mindset. Known for streamlining processes, meeting timeline and budget goals, and art-directing external illustrators and vendors while collaborating with cross-functional partners to deliver on-brand creative solutions.…Versatile lead graphic designer and illustrator who drives consumer engagement through conceptual thinking and strategic, brand-right visual communication. Builds cohesive design systems across packaging, print, and illustration for multiple consumer touchpoints. Detail-oriented and organized creative problem-solver with a production-focused mindset. Known for streamlining processes, meeting timeline and budget goals, and art-directing external illustrators and vendors while collaborating with cross-functional partners to deliver on-brand creative solutions.

Available to hire

Versatile lead graphic designer and illustrator who drives consumer engagement through conceptual thinking and strategic, brand-right visual communication. Builds cohesive design systems across packaging, print, and illustration for multiple consumer touchpoints.

Detail-oriented and organized creative problem-solver with a production-focused mindset. Known for streamlining processes, meeting timeline and budget goals, and art-directing external illustrators and vendors while collaborating with cross-functional partners to deliver on-brand creative solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Presentation Design

Expert

Microsoft Powerpoint

Expert

Work Experience

Senior Graphic Designer & Production Specialist (Full-time and Contract) at Zaner-Bloser, a Highlights Company

January 1, 2022 - January 1, 2026

Recruited as lead graphic designer for the 2026 redesign of Superkids Reading Program. Managed projects from prototyping through final print production, designing program layouts, graphics, book covers, and illustrations. Art-directed external artists to achieve illustrations aligned with brand standards. Created prototypes for vendors to expand designs across program units. Developed mood boards, patterns, illustrations, and article layouts for Super Magazine features. Originated the Superkids Big Book by art-directing 15 illustrators, designing page layouts, illustrating one of the poems, and preparing print-ready files. Increased accessibility by designing prototypes for Multilingual Learners Guides and Differentiated Instruction Guides, and collaborated with the learning design team to modernize Skills Books across three grade levels.

Senior Designer & Production Specialist at Zaner-Bloser, a Highlights Company

January 1, 2022 - January 1, 2026

Served as lead graphic designer for the 2026 redesign of Superkids Reading Program. Managed design projects from prototyping through final print production, creating program book covers, layouts, graphics, and illustrations. Art-directed external artists to maintain brand-right illustrations across projects and developed vendor prototypes to scale designs across units. Produced mood boards, patterns, illustrations, and article layouts for Super Magazine features for second graders. Originated the Superkids Big Book by art-directing 15 illustrators, designing page layouts, illustrating one of the poems, and preparing print production files. Partnered with the learning design team to modernize Skills Books across three grade levels and to improve accessibility through prototypes for Multilingual Learners Guides and Differentiated Instruction Guides.

Senior Graphic Designer at Cheryl's Cookies, a division of 1800Flowers

January 1, 2019 - January 1, 2022

Partnered cross-functionally to develop seasonal marketing and merchandising campaigns, managing in-house and external designers/illustrators, maintaining project schedules, and contributing to cohesive branding. Created creative concepts, patterns, illustrations, and graphics for seasonal campaigns, supporting performance against sales plans for seven years. Helped define enterprise brand direction by developing a modernized style guide and applying new brand handwriting across store signs, merchandise, and tradeshow/pop-up displays. Streamlined department scheduling by establishing processes for concept/design development and press approvals, and maintained organized design archives. Art-directed Richard Cowdrey on multiple QVC collaborations, including a unit sale of 40K in one day. Designed high-performing Ohio State University cookie jars generating $85K in revenue.

Senior Graphic Designer at Cheryl’s Cookies, a division of 1800Flowers

January 1, 2019 - January 1, 2022

Partnered cross-functionally to develop seasonal creative campaigns for products and marketing. Managed in-house and external designers/illustrators, including art direction plus maintaining project lists and schedules. Contributed to cohesive branding. Created concepts including illustrations, surface pattern designs, graphics, and typography for seasonal marketing and merchandising campaigns, achieving and exceeding sales plans for seven years. Designed top-performing Ohio State University cookie jars generating $85K in revenue. Art-directed author/illustrator Richard Cowdrey on QVC collaborations, one selling 40K units in a single day. Collaborated on enterprise brand awareness efforts by creating a modernized visual identity and style guide, including new brand handwriting applied across signage, merchandise, and displays. Streamlined departmental schedule by creating processes for concept/design development, print production, and press approvals.

Graphic Designer at Cheryl's Cookies, a division of 1800Flowers

January 1, 2015 - January 1, 2019

Developed seasonal marketing and merchandising materials in collaboration with cross-functional teams, including concepts, patterns, illustrations, and graphics. Supported brand consistency and production readiness by maintaining organized design files and aligning packaging with regulatory requirements for international expansion.

Graphic Designer at Cheryl’s Cookies, a division of 1800Flowers

January 1, 2015 - January 1, 2019

Contributed to seasonal creative campaigns for products and marketing, supporting design concept development and execution across print and merchandising. Assisted in maintaining project schedules and collaborating with internal and external creative partners, including art direction as needed.

Owner & Designer at Captivate Creative Company

January 1, 2014 - Present

Develop illustrations, typography, and surface pattern designs for paper products. Create visual identities for retail, hospitality, food, and beverage clients. Strengthen brands with marketing solutions for print, digital, web, and packaging projects. Manage project scheduling processes and bookkeeping.

Associate Graphic Designer at Abercrombie & Fitch

January 1, 2012 - January 1, 2014

Created product packaging designs for core/seasonal personal care and fine fragrance across four brands. Developed products from initial concepts through final print production. Strategized marketing initiatives for new product launches, including social media/web campaigns, launch events, and merchandising. Collaborated with cross-functional partners on personal care product line launches across company brands. Updated packaging to meet regulatory compliance in preparation for international expansion into 15 countries.

Assistant Graphic Designer at Abercrombie & Fitch

January 1, 2011 - January 1, 2012

Supported packaging and marketing design work for core/seasonal personal care and fine fragrances. Assisted with development from concept through print production deliverables and helped support launch-related design initiatives.