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I am a transformational marketing executive with 20+ years in B2B SaaS and enterprise software, driving revenue growth, pipeline acceleration, and brand expansion for global technology companies. I excel at building scalable demand engines, optimizing GTM strategies, and aligning marketing with revenue teams to deliver high ROI and predictable growth. I thrive on modernizing operations, leading distributed teams, and developing data-driven strategies that fuel ARR expansion. I am passionate about turning ambitious visions into actionable plans, collaborating across product, sales, and customer success to accelerate growth, and mentoring teams to foster a culture of experimentation, accountability, and continuous improvement.…I am a transformational marketing executive with 20+ years in B2B SaaS and enterprise software, driving revenue growth, pipeline acceleration, and brand expansion for global technology companies. I excel at building scalable demand engines, optimizing GTM strategies, and aligning marketing with revenue teams to deliver high ROI and predictable growth. I thrive on modernizing operations, leading distributed teams, and developing data-driven strategies that fuel ARR expansion. I am passionate about turning ambitious visions into actionable plans, collaborating across product, sales, and customer success to accelerate growth, and mentoring teams to foster a culture of experimentation, accountability, and continuous improvement.

Kelly McClure

Growth Marketer, Marketing Strategist, Brand Strategist, +3

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I am a transformational marketing executive with 20+ years in B2B SaaS and enterprise software, driving revenue growth, pipeline acceleration, and brand expansion for global technology companies. I excel at building scalable demand engines, optimizing GTM strategies, and aligning marketing with revenue teams to deliver high ROI and predictable growth. I thrive on modernizing operations, leading distributed teams, and developing data-driven strategies that fuel ARR expansion. I am passionate about turning ambitious visions into actionable plans, collaborating across product, sales, and customer success to accelerate growth, and mentoring teams to foster a culture of experimentation, accountability, and continuous improvement.…I am a transformational marketing executive with 20+ years in B2B SaaS and enterprise software, driving revenue growth, pipeline acceleration, and brand expansion for global technology companies. I excel at building scalable demand engines, optimizing GTM strategies, and aligning marketing with revenue teams to deliver high ROI and predictable growth. I thrive on modernizing operations, leading distributed teams, and developing data-driven strategies that fuel ARR expansion. I am passionate about turning ambitious visions into actionable plans, collaborating across product, sales, and customer success to accelerate growth, and mentoring teams to foster a culture of experimentation, accountability, and continuous improvement.

Available to hire

I am a transformational marketing executive with 20+ years in B2B SaaS and enterprise software, driving revenue growth, pipeline acceleration, and brand expansion for global technology companies. I excel at building scalable demand engines, optimizing GTM strategies, and aligning marketing with revenue teams to deliver high ROI and predictable growth. I thrive on modernizing operations, leading distributed teams, and developing data-driven strategies that fuel ARR expansion.

I am passionate about turning ambitious visions into actionable plans, collaborating across product, sales, and customer success to accelerate growth, and mentoring teams to foster a culture of experimentation, accountability, and continuous improvement.

Skills

Branding

HubSpot

Salesforce

Experience Level

Branding

Expert

HubSpot

Expert

Salesforce

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Fractional Chief Operating Officer at Market Mind Shift

March 1, 2025 - Present

Leads operations and marketing for a digital agency delivering SEO, demand generation, and conversion optimization services. Partners with the CEO to scale growth and profitability, expanding the team and building dashboards to reduce revenue leakage and improve delivery speed and client satisfaction.

Founder at Laurel Marketing Group LLC

November 1, 2022 - Present

Founded a B2B consultancy serving early-stage tech firms. Designed full-funnel programs and automation systems that improved funnel visibility, increased ROI by 48%, and drove a 42% lift in qualified leads; developed SEO/content frameworks that generated 140% more organic traffic and 60% higher conversions.

Vice President of Global Marketing at Axon IQ

May 1, 2021 - November 1, 2023

Owned global marketing and brand strategy for a Series A SaaS company delivering event-driven microservices. Accelerated ARR growth by 43% through integrated digital and product marketing programs, achieving a 216% marketing ROI and scaling a distributed marketing organization across 7 countries; architected a PLG motion reducing CPL by 60% and increasing qualified developer conversions by 42%.

Vice President of Global Marketing at Tmax Soft

April 1, 2018 - May 1, 2021

Led global marketing for enterprise cloud and modernization software; Drove a substantial portion of the sales pipeline through integrated campaigns and launched the first global digital ad engine, delivering hundreds of MQLs and SQLs and driving significant closed deals; expanded marketing-sourced pipeline through ABM and co-marketing.

Vice President of Marketing at 10th Magnitude

February 1, 2017 - February 1, 2018

Led the marketing transformation for a private equity-backed Microsoft Azure consultancy; built a demand generation engine delivering $5M in qualified pipeline within 12 months, secured Microsoft MDF funding and multiple Partner of the Year awards, and established analytics/automation to support 50% YoY growth.

Director, Field Marketing Americas at Datastax

January 1, 2015 - January 1, 2017

Built and led the first Americas field marketing organization for a DBaaS company; achieved 350% marketing ROI and generated $15M+ quarterly pipeline, expanding enterprise presence and NoSQL adoption via ABM pilots.