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I am a multidisciplinary graphic designer with over a decade of experience delivering digital design, branding, signage systems, and immersive environments across multi-format platforms. I translate complex concepts into scalable, user-centered visuals that align with brand identity, collaborating with cross-functional teams to create engaging campaigns and brand experiences.…

Karla Martín Erosa

Graphic Designer, Brand Designer, Logo Designer, +5

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I am a multidisciplinary graphic designer with over a decade of experience delivering digital design, branding, signage systems, and immersive environments across multi-format platforms. I translate complex concepts into scalable, user-centered visuals that align with brand identity, collaborating with cross-functional teams to create engaging campaigns and brand experiences.…

Available to hire

I am a multidisciplinary graphic designer with over a decade of experience delivering digital design, branding, signage systems, and immersive environments across multi-format platforms.
I translate complex concepts into scalable, user-centered visuals that align with brand identity, collaborating with cross-functional teams to create engaging campaigns and brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Graphic Designer at Tecnológico de Monterrey

March 1, 2016 - March 1, 2025

Created digital and environmental graphics for educational experiences, adapting complex learning topics into visual narratives. Developed interactive presentations, signage systems, and visuals aligned with institutional identity and spatial branding. Collaborated with academic, editorial, and IT teams to deliver multi-format design solutions. Leveraged Adobe Illustrator and Figma to produce layered files for implementation in various digital/physical context. Crafted visually compelling brand assets that increased client engagement and strengthened market competitiveness across multiple digital platforms.

Graphic Designer & Concept Creator at OperBar

July 1, 2009 - July 1, 2015

Created digital and environmental graphics; developed brand assets and concept ideas; designed thematic visual identities for hospitality venues with immersive brand storytelling; developed full signage programs, including wayfinding, ambient visuals, and architectural branding; collaborated with architects, engineers, and lighting designers to align signage with interior/exterior structure.

Graphic Designer & Community Manager at Osmart Publicidad

November 1, 2014 - July 1, 2015

Created digital and environmental graphics for educational experiences; developed interactive presentations, signage systems, and visuals aligned with institutional identity and spatial branding. Collaborated with academic, editorial, and IT teams to deliver multi-format design solutions. Leveraged Adobe Illustrator and Figma to produce layered files for implementation in various digital/physical context. Developed custom visual assets for academic campaigns, increasing engagement across digital platforms and enhancing institutional brand consistency.

Graphic Designer & Community Manager at Osmart Publicidad

November 20, 2015 - Present

Delivered integrated marketing campaigns across digital and print channels, ensuring brand consistency. Produced vector-based visuals and marketing assets for campaigns, strengthening engagement and brand consistency across platforms.