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I’m a results-driven marketing professional with 6+ years of experience leading multi-channel campaigns that drive measurable revenue and growth. I combine data-driven decision making with a passion for impactful, customer-centered messaging to deliver consistently high-quality results across paid, organic, and SEO channels. I’m adept at building and guiding cross-functional teams, planning compelling content, and optimizing campaigns to maximize ROI. In my freelance and in-house roles, I’ve led initiatives that raise brand awareness, increase inbound leads, and improve public relations, while maintaining a friendly, collaborative approach that empowers teams and elevates outcomes for clients and organizations.…I’m a results-driven marketing professional with 6+ years of experience leading multi-channel campaigns that drive measurable revenue and growth. I combine data-driven decision making with a passion for impactful, customer-centered messaging to deliver consistently high-quality results across paid, organic, and SEO channels. I’m adept at building and guiding cross-functional teams, planning compelling content, and optimizing campaigns to maximize ROI. In my freelance and in-house roles, I’ve led initiatives that raise brand awareness, increase inbound leads, and improve public relations, while maintaining a friendly, collaborative approach that empowers teams and elevates outcomes for clients and organizations.

Kobbe Abu

Content Creator, Project Manager, Digital Marketer, +7

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I’m a results-driven marketing professional with 6+ years of experience leading multi-channel campaigns that drive measurable revenue and growth. I combine data-driven decision making with a passion for impactful, customer-centered messaging to deliver consistently high-quality results across paid, organic, and SEO channels. I’m adept at building and guiding cross-functional teams, planning compelling content, and optimizing campaigns to maximize ROI. In my freelance and in-house roles, I’ve led initiatives that raise brand awareness, increase inbound leads, and improve public relations, while maintaining a friendly, collaborative approach that empowers teams and elevates outcomes for clients and organizations.…I’m a results-driven marketing professional with 6+ years of experience leading multi-channel campaigns that drive measurable revenue and growth. I combine data-driven decision making with a passion for impactful, customer-centered messaging to deliver consistently high-quality results across paid, organic, and SEO channels. I’m adept at building and guiding cross-functional teams, planning compelling content, and optimizing campaigns to maximize ROI. In my freelance and in-house roles, I’ve led initiatives that raise brand awareness, increase inbound leads, and improve public relations, while maintaining a friendly, collaborative approach that empowers teams and elevates outcomes for clients and organizations.

Available to hire

I’m a results-driven marketing professional with 6+ years of experience leading multi-channel campaigns that drive measurable revenue and growth. I combine data-driven decision making with a passion for impactful, customer-centered messaging to deliver consistently high-quality results across paid, organic, and SEO channels. I’m adept at building and guiding cross-functional teams, planning compelling content, and optimizing campaigns to maximize ROI.

In my freelance and in-house roles, I’ve led initiatives that raise brand awareness, increase inbound leads, and improve public relations, while maintaining a friendly, collaborative approach that empowers teams and elevates outcomes for clients and organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Work Experience

Freelance Videographer at Self-Employed

September 1, 2023 - June 16, 2024

Planned, shot, and edited high-quality visuals with engaging storytelling facets to bring about high reach and engagement in various media platforms. Collaborated with clients to brainstorm the best and most budget-efficient methods to tell captivating stories. Proficient in editing, color correction/grading, and scoring.

Administrative Assistant at EYACE

May 1, 2024 - November 30, 2024

Coordinated efforts between key departments of the organization to ensure smooth execution of tasks and projects. Assisted the Country Manager in various tasks including outreach and project management essential to organizational growth. Efficiently organized and facilitated strategic meetings and co-ops between team members.

Outreach Director at FundX Ventures

October 1, 2021 - January 31, 2023

Cultivated relationships with community partners, stakeholders, and local government entities for successful collaboration. Identified areas of improvement within existing programs based on feedback from constituents. Facilitated training sessions on best practices for successful outreach initiatives. Analyzed data to identify target audiences and developed effective communication campaigns. Evaluated effectiveness of marketing campaigns by tracking metrics such as website visits or signups. Developed and implemented outreach strategies to increase public awareness of program initiatives.

Marketing Officer at Leading Lights Schools

September 1, 2025 - Present

Plan, implement, and manage high-impact marketing campaigns across paid, organic, email, and SEO channels, driving revenue growth and improving overall campaign performance across multiple organizations.

Administrative Assistant

November 1, 2024 - October 21, 2025

Effectively coordinated and co-led operations between key departments, ensuring smooth execution of tasks with minimal downtime, significantly improving output.

Marketing and Business Development Manager at Freelance

January 1, 2019 - Present

Implemented and owned several marketing and business development campaigns across various industries, bringing in $100,000+ in revenue across the board. Led PR campaigns that increased brand awareness by 40% and media coverage by 60%; designed and implemented cold email outreach campaigns that achieved an average open rate of 35% and a 10% response rate; planned, shot, and edited high-level events and content to maximize customer satisfaction and brand awareness by 40%.

Marketing Officer / Jewels Lead at Leading Lights Schools

September 1, 2025 - Present

Plan, implement, and manage high-impact marketing campaigns across paid, organic, and SEO channels, driving revenue growth.

Administrative Assistant

November 30, 2024 - October 21, 2025

Effectively coordinated and co-led operations between key departments, ensuring smooth execution of tasks with minimal downtime, significantly improving output.

Email Marketing and Business Development Manager at Freelance

January 1, 2019 - Present

Implemented and owned multiple email marketing and business development campaigns across various industries, bringing in $100,000+ in revenue across the board; increased brand awareness by 40% and media coverage by 60%; managed media relations and designed targeted outreach campaigns.

Email Marketing Officer at Leading Lights School

September 1, 2025 - Present

Plan, implement, and manage high-impact multi-channel marketing campaigns (paid, organic, SEO); lead a team to plan, curate, and post creative content to boost inbound leads and conversions; drive data-driven improvements to campaign results.

Administrative Assistant

November 1, 2024 - October 21, 2025

Co-led planning and coordination between key departments, ensuring smooth execution of tasks with minimal downtime; oversaw outreach projects and internal communications to raise public awareness and improve PR outcomes.

Email Marketing and Business Development Manager at Freelance

January 1, 2019 - Present

Implemented and owned multiple email marketing and business development campaigns across various industries, bringing in $100,000+ in revenue; developed and executed PR campaigns increasing brand awareness and media coverage; designed cold email outreach achieving an average open rate of 35% and a 10% response rate; planned and produced high-level events and social-first content to maximize customer satisfaction and brand visibility.