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Hi there! I’m Kobe (Kobe Bryant Pascual), a data-driven digital marketing optimizer specializing in paid media across Meta, Google, TikTok, LinkedIn, Reddit, and YouTube. I design, manage, and optimize campaigns to maximize ROAS and minimize CPA, using GA4, Looker Studio, and Triple Whale to turn numbers into actionable growth insights. I love collaborating with teams to craft compelling creatives, run rapid tests, and translate analytics into strategic ideas. When I’m not optimizing campaigns, I enjoy writing copy tailored to each platform and staying ahead of industry trends to help brands scale their digital presence.…Hi there! I’m Kobe (Kobe Bryant Pascual), a data-driven digital marketing optimizer specializing in paid media across Meta, Google, TikTok, LinkedIn, Reddit, and YouTube. I design, manage, and optimize campaigns to maximize ROAS and minimize CPA, using GA4, Looker Studio, and Triple Whale to turn numbers into actionable growth insights. I love collaborating with teams to craft compelling creatives, run rapid tests, and translate analytics into strategic ideas. When I’m not optimizing campaigns, I enjoy writing copy tailored to each platform and staying ahead of industry trends to help brands scale their digital presence.

Kobe Bryant Pascual

Digital Marketer, PPC Manager, Marketing Strategist, +6

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Hi there! I’m Kobe (Kobe Bryant Pascual), a data-driven digital marketing optimizer specializing in paid media across Meta, Google, TikTok, LinkedIn, Reddit, and YouTube. I design, manage, and optimize campaigns to maximize ROAS and minimize CPA, using GA4, Looker Studio, and Triple Whale to turn numbers into actionable growth insights. I love collaborating with teams to craft compelling creatives, run rapid tests, and translate analytics into strategic ideas. When I’m not optimizing campaigns, I enjoy writing copy tailored to each platform and staying ahead of industry trends to help brands scale their digital presence.…Hi there! I’m Kobe (Kobe Bryant Pascual), a data-driven digital marketing optimizer specializing in paid media across Meta, Google, TikTok, LinkedIn, Reddit, and YouTube. I design, manage, and optimize campaigns to maximize ROAS and minimize CPA, using GA4, Looker Studio, and Triple Whale to turn numbers into actionable growth insights. I love collaborating with teams to craft compelling creatives, run rapid tests, and translate analytics into strategic ideas. When I’m not optimizing campaigns, I enjoy writing copy tailored to each platform and staying ahead of industry trends to help brands scale their digital presence.

Available to hire

Hi there! I’m Kobe (Kobe Bryant Pascual), a data-driven digital marketing optimizer specializing in paid media across Meta, Google, TikTok, LinkedIn, Reddit, and YouTube. I design, manage, and optimize campaigns to maximize ROAS and minimize CPA, using GA4, Looker Studio, and Triple Whale to turn numbers into actionable growth insights.

I love collaborating with teams to craft compelling creatives, run rapid tests, and translate analytics into strategic ideas. When I’m not optimizing campaigns, I enjoy writing copy tailored to each platform and staying ahead of industry trends to help brands scale their digital presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

SEO

Intermediate

Language

English

Advanced

Work Experience

Media Buyer at Adacted

July 31, 2025 - July 29, 2025

Managed media buying for advertising campaigns, optimizing budget allocations and targeting to improve ROI and campaign performance over a short period from June to July 2025.

Digital Marketing Optimizer at PC Digital BPO Inc.

January 1, 2024 - Present

Responsible for strategizing and executing paid media campaigns across platforms such as Facebook Ads, Google Ads (SEM & PPC), TikTok, LinkedIn, Reddit, Twitter, and YouTube. Utilized data analytics and Google Analytics to monitor and optimize campaign performance for maximum efficiency and impact. Collaborated with teams on creative copywriting, campaign optimization, and data interpretation to drive marketing outcomes.

Digital Marketing Optimizer at PurpleClick Media Pte Ltd

August 31, 2024 - July 29, 2025

Drove paid media strategies and campaign execution, managing performance marketing efforts across multiple digital platforms. Ensured effective ad spend and campaign analysis to meet client goals during the 2024 tenure ending in August.

Digital Marketing Optimizer at PurpleClick Philippines

January 1, 2024 - July 29, 2025

Handled digital marketing optimization including Facebook Ads, TikTok, SEM, and other PPC campaigns. Focused on data-driven decisions to improve advertising performance and ROI between 2022 and 2024.

Digital Marketing Optimizer at Purple Click Media (PC Digital BPO Inc.)

May 20, 2022 - May 20, 2025

Managed multi-platform ad campaigns across Meta, Google, TikTok, YouTube, LinkedIn, and Reddit; wrote platform-specific ad copies; tracked performance with ROAS/CPA-focused reports; set up tracking with Google Tag Manager; aligned creative with campaign goals; managed budgets and delivered actionable insights for growth.

Paid Media Specialist at Freelance / Self-employed

August 1, 2025 - January 1, 2026

Wrote and tested ad copies; managed and optimized campaigns on Meta, YouTube, SEM, GDN, PMAX, TikTok, Twitter, and Reddit; analyzed data in GA4/Looker Studio; produced ROAS- and CPA-focused insights; collaborated with teams to align creative and strategy; tracked progress and reported performance.

Media Buyer at Freelance

January 1, 2013 - January 1, 2017

Freelance media buyer with early experience running digital campaigns and ad copywriting; built initial client reach and campaign setup.

Paid Media Specialist at Adacted Media

January 1, 2022 - May 31, 2025

Managed paid media campaigns across Meta, YouTube, SEM, GDN, PMAX, TikTok, Twitter, and Reddit; wrote platform-specific ad copies; tracked performance with Triple Whale; managed budgets; optimized ROAS and CPA; produced performance reports and insights.

Paid Media Specialist at Adacted Media

June 1, 2025 - July 31, 2025

June 2025 – July 2025: Managed Meta, TikTok, YouTube ads; created platform-specific ad copies; tracked performance; ROAS/CPA optimization.

Freelance Digital Marketing Consultant at Freelance

August 1, 2025 - January 31, 2026

Aug 2025 – Jan 2026: Managing and optimizing Facebook, TikTok, and YouTube ad campaigns; tracking KPIs; researching markets and refining audience targeting; analyzing data and creating performance reports; collaborating with teams to align creatives and strategy.

Digital Marketing Optimizer at Purple Click Philippines

April 30, 2024 - August 4, 2025

Served as Digital Marketing Optimizer executing paid media campaigns with expertise in Facebook Ads, TikTok, LinkedIn Ads, Reddit, Twitter, and YouTube Marketing. Utilized SEM and PPC skills managing Google Ads, GDN, and PMAX campaigns. Specialized in performance marketing through data interpretation and campaign analysis. Contributed to client success by optimizing advertising strategy and creative approaches.