Hi, I’m Muhammad Khodri, a Digital Marketing Specialist focused on driving measurable business growth. I specialize in data-driven Meta Ads, optimizing lead-generation funnels to lower CPL, and creating high-converting visual content that turns targeted traffic into revenue. I’m passionate about building strong brands and collaborating with teams to maximize ROI through creative direction, targeted audience strategies, and compelling content across platforms.

Muhammad Khodri

Hi, I’m Muhammad Khodri, a Digital Marketing Specialist focused on driving measurable business growth. I specialize in data-driven Meta Ads, optimizing lead-generation funnels to lower CPL, and creating high-converting visual content that turns targeted traffic into revenue. I’m passionate about building strong brands and collaborating with teams to maximize ROI through creative direction, targeted audience strategies, and compelling content across platforms.

Available to hire

Hi, I’m Muhammad Khodri, a Digital Marketing Specialist focused on driving measurable business growth. I specialize in data-driven Meta Ads, optimizing lead-generation funnels to lower CPL, and creating high-converting visual content that turns targeted traffic into revenue.

I’m passionate about building strong brands and collaborating with teams to maximize ROI through creative direction, targeted audience strategies, and compelling content across platforms.

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Language

English
Advanced
Malay
Fluent
Indonesian
Fluent

Work Experience

Digital Marketing Specialist – Full Time at English 1
September 1, 2024 - Present
Led top national rank in Ads Competition ACFY26; generated 4,740 online leads via Meta Ads across FY25-FY26; converted online traffic into 307 new student enrollments; improved lead validity to 67.7% through audience targeting and KSP formulation; directed aesthetic visual concepts and high-converting media assets.
Social Media Executive – Part Time at Respect SG
April 1, 2025 - April 1, 2026
Spearheaded social media growth on LinkedIn and Instagram to establish a professional brand presence in the Singaporean market; designed and executed targeted promotional campaigns and aesthetic visual content to maximize attendance for corporate events and initiatives.
Social Media Executive – Part Time at Natuna Dive Resort
July 1, 2023 - June 1, 2024
Directed and edited an influencer collaboration video that achieved 4,000,000+ organic views, increasing brand awareness; boosted engagement by 30% through visual storytelling; managed website pages and SEO-driven posts to grow organic traffic and strengthen brand loyalty.
Content Creator – Full Time at Sebalau Cafe
July 1, 2023 - June 1, 2024
Drove a 45% increase in total sales and a 90% rise in social media traffic through data-driven content marketing; wrote engaging scripts and conceptualized aesthetic video content to optimize audience retention and interaction.
Content Marketing Strategy – Full Time at Natuna Adventures
August 1, 2023 - May 1, 2024
Exceeded event participant targets by 30% through strategic influencer collaborations and social media promotions; conceptualized moodboards and designed all visual assets, contributing to a 15% increase in brand awareness.

Education

Bachelor's Degree in Public Administration at Universitas Maritim Raja Ali Haji
January 11, 2030 - June 22, 2026

Qualifications

SEF SET English Certificate 42/100 (B1 Intermediate)
January 11, 2030 - June 22, 2026
Google Digital Academy - Beginner
January 1, 2024 - June 22, 2026
Google Analytics
January 11, 2030 - June 22, 2026
MySkill Certification
January 1, 2024 - June 22, 2026

Industry Experience

Travel & Hospitality, Education, Media & Entertainment, Professional Services