Available to hire
Hi, I’m Muhammad Khodri, a Digital Marketing Specialist focused on driving measurable business growth. I specialize in data-driven Meta Ads, optimizing lead-generation funnels to lower CPL, and creating high-converting visual content that turns targeted traffic into revenue.
I’m passionate about building strong brands and collaborating with teams to maximize ROI through creative direction, targeted audience strategies, and compelling content across platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
English
Advanced
Malay
Fluent
Indonesian
Fluent
Work Experience
Digital Marketing Specialist – Full Time at English 1
September 1, 2024 - PresentLed top national rank in Ads Competition ACFY26; generated 4,740 online leads via Meta Ads across FY25-FY26; converted online traffic into 307 new student enrollments; improved lead validity to 67.7% through audience targeting and KSP formulation; directed aesthetic visual concepts and high-converting media assets.
Social Media Executive – Part Time at Respect SG
April 1, 2025 - April 1, 2026Spearheaded social media growth on LinkedIn and Instagram to establish a professional brand presence in the Singaporean market; designed and executed targeted promotional campaigns and aesthetic visual content to maximize attendance for corporate events and initiatives.
Social Media Executive – Part Time at Natuna Dive Resort
July 1, 2023 - June 1, 2024Directed and edited an influencer collaboration video that achieved 4,000,000+ organic views, increasing brand awareness; boosted engagement by 30% through visual storytelling; managed website pages and SEO-driven posts to grow organic traffic and strengthen brand loyalty.
Content Creator – Full Time at Sebalau Cafe
July 1, 2023 - June 1, 2024Drove a 45% increase in total sales and a 90% rise in social media traffic through data-driven content marketing; wrote engaging scripts and conceptualized aesthetic video content to optimize audience retention and interaction.
Content Marketing Strategy – Full Time at Natuna Adventures
August 1, 2023 - May 1, 2024Exceeded event participant targets by 30% through strategic influencer collaborations and social media promotions; conceptualized moodboards and designed all visual assets, contributing to a 15% increase in brand awareness.
Education
Bachelor's Degree in Public Administration at Universitas Maritim Raja Ali Haji
January 11, 2030 - June 22, 2026Qualifications
SEF SET English Certificate 42/100 (B1 Intermediate)
January 11, 2030 - June 22, 2026Google Digital Academy - Beginner
January 1, 2024 - June 22, 2026Google Analytics
January 11, 2030 - June 22, 2026MySkill Certification
January 1, 2024 - June 22, 2026Industry Experience
Travel & Hospitality, Education, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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