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Hi, I’m Kopal Gupta. I’m a PMP-certified Marketing & Project Manager with 8+ years of experience bridging technical solutions and business needs across digital, engineering, and industrial domains. I excel at translating complex concepts into clear, actionable messaging and building CRM-driven campaigns that boost engagement and retention. I love collaborating with cross-functional and multicultural teams to turn data into growth; from dashboards to multi-channel campaigns, I help teams make informed decisions. In my spare time I enjoy trail running, reading, and dance.…Hi, I’m Kopal Gupta. I’m a PMP-certified Marketing & Project Manager with 8+ years of experience bridging technical solutions and business needs across digital, engineering, and industrial domains. I excel at translating complex concepts into clear, actionable messaging and building CRM-driven campaigns that boost engagement and retention. I love collaborating with cross-functional and multicultural teams to turn data into growth; from dashboards to multi-channel campaigns, I help teams make informed decisions. In my spare time I enjoy trail running, reading, and dance.

Kopal Gupta

Project Manager, Marketing Strategist, Marketing Analyst, +2

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Hi, I’m Kopal Gupta. I’m a PMP-certified Marketing & Project Manager with 8+ years of experience bridging technical solutions and business needs across digital, engineering, and industrial domains. I excel at translating complex concepts into clear, actionable messaging and building CRM-driven campaigns that boost engagement and retention. I love collaborating with cross-functional and multicultural teams to turn data into growth; from dashboards to multi-channel campaigns, I help teams make informed decisions. In my spare time I enjoy trail running, reading, and dance.…Hi, I’m Kopal Gupta. I’m a PMP-certified Marketing & Project Manager with 8+ years of experience bridging technical solutions and business needs across digital, engineering, and industrial domains. I excel at translating complex concepts into clear, actionable messaging and building CRM-driven campaigns that boost engagement and retention. I love collaborating with cross-functional and multicultural teams to turn data into growth; from dashboards to multi-channel campaigns, I help teams make informed decisions. In my spare time I enjoy trail running, reading, and dance.

Available to hire

Hi, I’m Kopal Gupta. I’m a PMP-certified Marketing & Project Manager with 8+ years of experience bridging technical solutions and business needs across digital, engineering, and industrial domains. I excel at translating complex concepts into clear, actionable messaging and building CRM-driven campaigns that boost engagement and retention.
I love collaborating with cross-functional and multicultural teams to turn data into growth; from dashboards to multi-channel campaigns, I help teams make informed decisions. In my spare time I enjoy trail running, reading, and dance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Intermediate

Work Experience

Client Lifecycle & CRM Analytics Manager at Freelance – Upwork / Digital Media Startup (US Client)

October 1, 2025 - Present

Owned customer lifecycle and CRM-driven marketing campaigns, improving engagement and retention across digital channels. Translated campaign and user data into clear, actionable insights and narratives to support growth decisions. Built dashboards to track content and campaign performance (engagement, conversions, user behavior). Supported execution of multi-channel campaigns, ensuring consistent messaging and audience targeting. Collaborated with cross-functional and global teams to align marketing strategy with business goals.

Virtual Events Team Volunteer at PMI Switzerland

August 1, 2025 - Present

Supported planning and execution of virtual events and webinars for 50+ participants. Coordinated with speakers, sponsors, and attendees to ensure smooth delivery. Contributed to PMI’s knowledge-sharing and member engagement initiatives.

Project & Marketing Manager at Swiss Marketplace Group, Zurich

October 1, 2022 - August 31, 2024

Supported development of product positioning and marketing materials for digital platforms (AutoScout24, MotoScout24). Collaborated with sales, product, and engineering teams to translate technical features into customer-focused messaging. Developed presentations, dashboards, and reports to support decision-making and stakeholder communication. Analyzed customer behavior and campaign performance to recommend improvements and optimize solutions.

Digital Business Analyst at Infosys Consulting, Zurich

May 1, 2022 - September 30, 2022

Translated business and customer requirements into technical solutions for digital platforms. Supported solution design and collaborated with engineering teams to ensure alignment with customer needs. Contributed to documentation, reporting, and stakeholder communication.

Project Manager – Digital & Customer Engagement at Morris Garages, India

December 1, 2020 - December 31, 2021

Worked closely with sales and product teams to support customer engagement strategies and digital tools. Developed presentations and marketing materials to support product launches and customer interactions. Analyzed user data and feedback to improve solutions and customer experience.

Project Manager – Brand & Sourcing Projects at Escorts Tractors, India

September 1, 2018 - December 31, 2020

Delivered branding materials, customer communications, and marketing campaigns to improve market visibility. Developed performance dashboards and reporting tools to support marketing and strategic decisions. Coordinated cross-functional teams to ensure consistent messaging and execution.

Business Strategy & Market Planning at Cummins Inc, India

May 1, 2016 - August 31, 2018

Developed long-term growth and marketing strategies, integrating digital engagement channels. Led dealer marketing campaigns and promotions, achieving ~25% sales growth. Produced content, reports, and visual materials for customer programs and business reviews.

SAP MII Developer at Tata Consultancy Services, India

November 1, 2012 - May 31, 2014

Recommended ERP best practices to enhance ROI for pharmaceutical client during SAP MII implementations. Led initiatives to identify growth areas in Manufacturing & Operations Management; supported recruitment and team development efforts. Collaborated on validation, testing, and documentation for global client projects.