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I'm an SEO and GEO (Generative Engine Optimization) strategy lead with 10 years of experience in organic growth, technical SEO, and AI-driven content discoverability. My work sits at the intersection of two frontiers: traditional search engine optimization and the emerging discipline of GEO/AEO (Answer Engine Optimization). I build strategies that help content rank in Google and get cited by AI systems like ChatGPT, Perplexity, and Gemini. What I do: → SEO strategy across News, Evergreen, and Affiliate verticals → GEO & AEO: FAQ schema, entity optimization, LLM-friendly content structuring → Technical SEO: crawl optimization, Core Web Vitals, hreflang, structured data → AI Overviews readiness and generative engine visibility → Data-driven content strategy aligned with search intent and AI retrieval patterns → Large-scale metadata and structured data pipelines (1,000+ pages)…I'm an SEO and GEO (Generative Engine Optimization) strategy lead with 10 years of experience in organic growth, technical SEO, and AI-driven content discoverability. My work sits at the intersection of two frontiers: traditional search engine optimization and the emerging discipline of GEO/AEO (Answer Engine Optimization). I build strategies that help content rank in Google and get cited by AI systems like ChatGPT, Perplexity, and Gemini. What I do: → SEO strategy across News, Evergreen, and Affiliate verticals → GEO & AEO: FAQ schema, entity optimization, LLM-friendly content structuring → Technical SEO: crawl optimization, Core Web Vitals, hreflang, structured data → AI Overviews readiness and generative engine visibility → Data-driven content strategy aligned with search intent and AI retrieval patterns → Large-scale metadata and structured data pipelines (1,000+ pages)

Koray Baspinar

SEO Expert, Digital Marketer, Content Producer

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I'm an SEO and GEO (Generative Engine Optimization) strategy lead with 10 years of experience in organic growth, technical SEO, and AI-driven content discoverability. My work sits at the intersection of two frontiers: traditional search engine optimization and the emerging discipline of GEO/AEO (Answer Engine Optimization). I build strategies that help content rank in Google and get cited by AI systems like ChatGPT, Perplexity, and Gemini. What I do: → SEO strategy across News, Evergreen, and Affiliate verticals → GEO & AEO: FAQ schema, entity optimization, LLM-friendly content structuring → Technical SEO: crawl optimization, Core Web Vitals, hreflang, structured data → AI Overviews readiness and generative engine visibility → Data-driven content strategy aligned with search intent and AI retrieval patterns → Large-scale metadata and structured data pipelines (1,000+ pages)…I'm an SEO and GEO (Generative Engine Optimization) strategy lead with 10 years of experience in organic growth, technical SEO, and AI-driven content discoverability. My work sits at the intersection of two frontiers: traditional search engine optimization and the emerging discipline of GEO/AEO (Answer Engine Optimization). I build strategies that help content rank in Google and get cited by AI systems like ChatGPT, Perplexity, and Gemini. What I do: → SEO strategy across News, Evergreen, and Affiliate verticals → GEO & AEO: FAQ schema, entity optimization, LLM-friendly content structuring → Technical SEO: crawl optimization, Core Web Vitals, hreflang, structured data → AI Overviews readiness and generative engine visibility → Data-driven content strategy aligned with search intent and AI retrieval patterns → Large-scale metadata and structured data pipelines (1,000+ pages)

Available to hire

I’m an SEO and GEO (Generative Engine Optimization) strategy lead with 10 years of experience in organic growth, technical SEO, and AI-driven content discoverability.

My work sits at the intersection of two frontiers: traditional search engine optimization and the emerging discipline of GEO/AEO (Answer Engine Optimization). I build strategies that help content rank in Google and get cited by AI systems like ChatGPT, Perplexity, and Gemini.

What I do:
→ SEO strategy across News, Evergreen, and Affiliate verticals
→ GEO & AEO: FAQ schema, entity optimization, LLM-friendly content structuring
→ Technical SEO: crawl optimization, Core Web Vitals, hreflang, structured data
→ AI Overviews readiness and generative engine visibility
→ Data-driven content strategy aligned with search intent and AI retrieval patterns
→ Large-scale metadata and structured data pipelines (1,000+ pages)

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Organic Growth Manager at Massive Bio Inc.

October 1, 2020 - June 30, 2022

Built and led the organic growth function from the ground up, establishing SEO as a core acquisition channel during the company’s transition from early-stage startup to scale-up. Set foundational SEO architecture including technical structure, keyword mapping, content taxonomy, internal linking, and on-page optimization standards. Recruited, trained, and managed a content team of SEO writers, medical content contributors, and editors. Developed a data-driven content strategy aligned with high-intent search queries, medical information needs, and patient journey stages. Collaborated with engineering and product teams to resolve technical SEO barriers, improve crawlability and indexation, and enhance Core Web Vitals performance.

SEO Manager at Vision Lab Digital Marketing Agency

October 1, 2017 - October 1, 2020

Managed content management and SEO efforts for pharmaceutical, hospitality, nutrition, e-commerce, and startup companies. Led client meetings to determine project needs and professional requirements. Developed highly successful digital strategies across platforms to increase engagement. Launched offline and online consumer targeting and marketing strategies. Provided weekly updates to clients regarding campaign performance and strategic improvements. Managed and trained the digital marketing team to achieve goals within timelines and budgets.

SEO Executive at GKFX Financial Services

July 1, 2013 - October 1, 2017

Monitored and evaluated SEO activities and content strategies using Google AdWords, Google Analytics, Search Console, SEMrush, and Ahrefs. Planned and executed web, SEO, database marketing, and social media advertising campaigns. Oversaw marketing expenditures and coordinated workflow to meet deadlines within budget. Used Google Analytics to monitor and analyze content performance and identify improvement opportunities. Developed and executed print and digital marketing initiatives to enhance brand visibility.