Koray Baspinar

Built and led the organic growth function from the ground up, establishing SEO as a core acquisition channel during the company’s transition from early-stage startup to scale-up. Set foundational SEO architecture including technical structure, keyword mapping, content taxonomy, internal linking, and on-page optimization standards. Recruited, trained, and managed a content team of SEO writers, medical content contributors, and editors. Developed a data-driven content strategy aligned with high-intent search queries, medical information needs, and patient journey stages. Collaborated with engineering and product teams to resolve technical SEO barriers, improve crawlability and indexation, and enhance Core Web Vitals performance.

Managed content management and SEO efforts for pharmaceutical, hospitality, nutrition, e-commerce, and startup companies. Led client meetings to determine project needs and professional requirements. Developed highly successful digital strategies across platforms to increase engagement. Launched offline and online consumer targeting and marketing strategies. Provided weekly updates to clients regarding campaign performance and strategic improvements. Managed and trained the digital marketing team to achieve goals within timelines and budgets.

Monitored and evaluated SEO activities and content strategies using Google AdWords, Google Analytics, Search Console, SEMrush, and Ahrefs. Planned and executed web, SEO, database marketing, and social media advertising campaigns. Oversaw marketing expenditures and coordinated workflow to meet deadlines within budget. Used Google Analytics to monitor and analyze content performance and identify improvement opportunities. Developed and executed print and digital marketing initiatives to enhance brand visibility.