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Senior UX/UI & Product Designer with 20+ years of experience crafting user-centered digital products across SaaS, healthcare, enterprise, retail, and agency environments. Proven track record owning the full product design lifecycle — from discovery, user research, and information architecture through prototyping, usability testing, and developer handoff — for marquee clients including MedRisk, Penn Medicine, Lockheed Martin, ETS, Princeton University, Chanel, and Sony. Adept at building and mentoring design teams, establishing design systems, and partnering with cross-functional product teams to align UX strategy with business goals. Passionate about accessibility, data-informed design decisions, and delivering measurable improvements to engagement, conversion, and workflow efficiency.…Senior UX/UI & Product Designer with 20+ years of experience crafting user-centered digital products across SaaS, healthcare, enterprise, retail, and agency environments. Proven track record owning the full product design lifecycle — from discovery, user research, and information architecture through prototyping, usability testing, and developer handoff — for marquee clients including MedRisk, Penn Medicine, Lockheed Martin, ETS, Princeton University, Chanel, and Sony. Adept at building and mentoring design teams, establishing design systems, and partnering with cross-functional product teams to align UX strategy with business goals. Passionate about accessibility, data-informed design decisions, and delivering measurable improvements to engagement, conversion, and workflow efficiency.

Sam Koren

UX Designer, UI Designer, Web Designer, +7

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Senior UX/UI & Product Designer with 20+ years of experience crafting user-centered digital products across SaaS, healthcare, enterprise, retail, and agency environments. Proven track record owning the full product design lifecycle — from discovery, user research, and information architecture through prototyping, usability testing, and developer handoff — for marquee clients including MedRisk, Penn Medicine, Lockheed Martin, ETS, Princeton University, Chanel, and Sony. Adept at building and mentoring design teams, establishing design systems, and partnering with cross-functional product teams to align UX strategy with business goals. Passionate about accessibility, data-informed design decisions, and delivering measurable improvements to engagement, conversion, and workflow efficiency.…Senior UX/UI & Product Designer with 20+ years of experience crafting user-centered digital products across SaaS, healthcare, enterprise, retail, and agency environments. Proven track record owning the full product design lifecycle — from discovery, user research, and information architecture through prototyping, usability testing, and developer handoff — for marquee clients including MedRisk, Penn Medicine, Lockheed Martin, ETS, Princeton University, Chanel, and Sony. Adept at building and mentoring design teams, establishing design systems, and partnering with cross-functional product teams to align UX strategy with business goals. Passionate about accessibility, data-informed design decisions, and delivering measurable improvements to engagement, conversion, and workflow efficiency.

Available to hire

Senior UX/UI & Product Designer with 20+ years of experience crafting user-centered digital products across SaaS,
healthcare, enterprise, retail, and agency environments. Proven track record owning the full product design lifecycle — from
discovery, user research, and information architecture through prototyping, usability testing, and developer handoff — for
marquee clients including MedRisk, Penn Medicine, Lockheed Martin, ETS, Princeton University, Chanel, and Sony. Adept at
building and mentoring design teams, establishing design systems, and partnering with cross-functional product teams to
align UX strategy with business goals. Passionate about accessibility, data-informed design decisions, and delivering
measurable improvements to engagement, conversion, and workflow efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

UX/UI Design Consultant at PantryGenius

December 1, 2025 - February 1, 2026

Led end-to-end UX/UI design for a premium pet lifestyle e-commerce brand, conducting user research, defining information architecture, and delivering a complete brand identity including logo, color scheme, typography, and design system.

UX/UI Design Consultant at The Special Spots

July 1, 2025 - October 1, 2025

Lead UX/UI & Product Designer at MedRisk

April 30, 2019 - March 31, 2025

• Led a 5-person cross-functional team (2 designers, 1–2 developers, 1 PM) as the lead product designer for an in-house enterprise product design SaaS platform used by 200+ call center agents, owning the full product design lifecycle from discovery through delivery. • Redesigned the internal SaaS platform's information architecture and navigation using flow diagrams, cutting the new-user learning curve from 3 weeks to 1 week and enabling agents to locate critical information in real time with significantly fewer clicks. • Built and leveraged a reusable component library and modular design system to standardize UI patterns across products, reducing production time and cost while increasing team productivity through streamlined, repeatable design workflows. • Utilized Claude (Anthropic) to accelerate requirements documentation and user research synthesis, improving alignment between design, product, and engineering and reducing iteration cycles. • Facilitated cross-departmental design reviews and workshops with Product, Engineering, and QA teams, aligning stakeholders around a unified UX strategy and consistently delivering accessible, WCAG-compliant interfaces.

UX/UI Designer – Digital Experience & Development at Trellist

September 30, 2018 - March 31, 2019

• Designed and launched the First Students website, delivering a clean, accessible user experience design tailored to a college student healthcare audience encompassing UX research, information architecture, visual design, and responsive implementation. • Worked on UX/UI for the Corteva Agriscience corporate website, translating complex agricultural brand requirements into a streamlined, user-friendly digital presence aligned with enterprise standards. • Designed a gamification mobile app for Corteva Agriscience field users featuring task checklists, trophy collection, teammate following, achievement tracking, leaderboards, push reminders, and time-based task planning-using advanced interface design tools to drive field team engagement and accountability through game mechanics.

UX/UI Digital Designer – Development & Digital Marketing at Seasonal World

January 1, 2015 - April 1, 2018

Redesigned the company website from scratch for a luxury pool builder and backyard retail brand, then owned ongoing development and maintenance using WordPress, HTML, CSS3, and JavaScript — ensuring seamless content updates and a premium brand experience. Drove digital marketing across Instagram, Facebook, and email campaigns, producing targeted brand-aligned creative assets that increased website traffic and customer engagement for both the pool construction and retail store divisions. Produced and edited showcase videos of completed pool projects and 3D model renderings of custom pool designs, giving prospective clients a vivid, immersive view of the brand's craftsmanship and elevating on-site engagement. Optimized website performance through UX best practices and performance testing, reducing load times and improving user satisfaction across the site.

UX/UI Digital Designer – Development & Digital Marketing at Seasonal World

December 31, 2014 - March 31, 2018

• Redesigned the company website from scratch for a luxury pool builder and backyard retail brand, then owned ongoing development and maintenance using WordPress, HTML, CSS3, and JavaScript - ensuring seamless content updates and a premium brand experience. • Drove digital marketing across Instagram, Facebook, and email campaigns, producing targeted brand-aligned creative assets that increased website traffic and customer engagement for both the pool construction and retail store divisions. • Produced and edited showcase videos of completed pool projects and 3D model renderings of custom pool designs, giving prospective clients a vivid, immersive view of the brand's craftsmanship and elevating on-site engagement. • Optimized website performance through UX best practices and performance testing, reducing load times and improving user satisfaction across the site.

UX/UI Consultant & Front-End Specialist at Educational Testing Service (ETS)

June 1, 2014 - December 1, 2014

Led the conversion of paper-based licensing tests into fully digital formats, designing the UI and end-to-end user workflows for high-stakes online testing platforms — including TOEFL, iBT, GRE, and Praxis — used across multiple languages and desktop environments. Designed the Teachers Licensing Test (Praxis) interface from the ground up — translating complex paper-based question formats, instructions, and flows into an intuitive, accessible digital experience that reduced user errors in a mission-critical testing environment. Ensured cross-language compatibility across 5–6 languages, resolving front-end rendering and layout challenges to deliver a consistent, reliable experience for a diverse, global test-taking audience.

UI Designer & Front-End Developer at Red Oak Creative

January 1, 2014 - March 1, 2014

Designed and built the Polarean website for an FDA-approved MRI contrast agent, delivering a medical-technology brand-aligned digital presence.

UI Designer & Front-End Developer at The Hibbert Group

January 1, 2014 - June 1, 2014

Designed a client-facing SaaS platform from scratch for a print services and supplies company, enabling sales teams to track client relationships, monitor supply needs, and time outreach for upsell and renewal opportunities — building the full front-end using HTML, CSS, and jQuery.

UI Designer & Front-End Developer at Penn Medicine

August 1, 2013 - October 1, 2013

Designed and developed the Penn Medicine Nursing School website from scratch, adhering to Penn Medicine's brand language and delivering a brand-consistent digital experience across the institution.

UI Designer & Front-End Developer at Cutting Edge Panels

June 1, 2012 - August 1, 2012

Designed and built a full website, product catalog, and landing pages for a decorative wall panel manufacturer, improving online engagement across devices.

Web Designer & Developer – Multimedia & 3D Design at Princeton University

August 27, 2004 - May 27, 2012

• Served as the university-wide web designer and multimedia specialist for 8 years, designing and developing department websites, CMS platforms (Drupal), HTML/CSS sites, and interactive applications across Princeton University's diverse academic departments and faculty groups. • Created interactive educational aids and multimedia tools for classroom use, translating complex academic content into engaging, accessible digital learning experiences for students and faculty. • Reconstructed the Umayyad Palace in Syria as a detailed 3D digital model from archaeological blueprints and excavation data - work curated by a Princeton professor and later incorporated into a permanent exhibit at the Metropolitan Museum of Art, New York. • Built a fully realized 3D virtual recreation of the Princeton University campus inside SecondLife, constructing an immersive online community environment that extended the university's digital presence into an emerging virtual world platform. • Transformed the Department of Slavic Languages' online presence using Drupal, designing an intuitive information architecture that improved resource accessibility and streamlined navigation for students and faculty.