I'm a product designer who builds digital products people actually use. With 15+ years shaping enterprise platforms, startups, and e-commerce experiences, I design and ship solutions that balance business goals with user needs. I led design for Pulse HR (250K daily users) and steered a cloud infrastructure platform from zero to MVP in one year. I can code my own designs in React and Next.js, and I build personal products from scratch—desktop apps with Rust + Tauri and data platforms with Next.js + Supabase.

Anton Korenyako

I'm a product designer who builds digital products people actually use. With 15+ years shaping enterprise platforms, startups, and e-commerce experiences, I design and ship solutions that balance business goals with user needs. I led design for Pulse HR (250K daily users) and steered a cloud infrastructure platform from zero to MVP in one year. I can code my own designs in React and Next.js, and I build personal products from scratch—desktop apps with Rust + Tauri and data platforms with Next.js + Supabase.

Available to hire

I’m a product designer who builds digital products people actually use. With 15+ years shaping enterprise platforms, startups, and e-commerce experiences, I design and ship solutions that balance business goals with user needs.

I led design for Pulse HR (250K daily users) and steered a cloud infrastructure platform from zero to MVP in one year. I can code my own designs in React and Next.js, and I build personal products from scratch—desktop apps with Rust + Tauri and data platforms with Next.js + Supabase.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Russian
Fluent
Italian
Beginner

Work Experience

Product Designer — Freelance at Freelance
January 1, 2023 - Present
Designed an enterprise cloud platform solo — 50+ screens, complex configurators, billing, and RBAC. Delivered the MVP from zero to launch within a year. Created MVPs for HotRoom (hotel booking, iOS & Android) and Batna (AI price negotiation) including website and widget UI. Built and delivered a production-ready product website for FormEngine (Next.js) end-to-end from concept to production.
Lead Product Designer at Sberbank
March 1, 2022 - December 1, 2022
Led design across Pulse HR — an enterprise platform with 250K daily active users and 100+ HR services. Designed two admin panels from scratch for configuring workflows, managing employees, and running company-wide surveys. The platform received the iF Design Award 2022 for Interfaces for Digital Media. Worked as part of a 25-designer team and one of 6 design leads.
Digital Marketing Manager at De Fonseca
April 1, 2018 - November 1, 2021
Built a multilingual e-commerce website from scratch—design, UX, payment and delivery integration. Managed the full site lifecycle for 3+ years. Grew branded search traffic 5× through SEO and content strategy across CIS markets. Solely responsible for all digital: website, social media, email campaigns, analytics.
Digital Art Director at LETO (Scholz & Friends)
August 1, 2016 - April 1, 2018
Designed apps and websites for Bud, KFC, PepsiCo, and METRO at LETO digital agency. Designed POS management app for a restaurant chain, reducing client maintenance costs by 70%. Introduced InVision and Marvel for prototyping, replacing static mockups across the team.
Lead Web Designer at KupiVIP
November 1, 2015 - July 1, 2016
Sole designer for desktop and mobile at Russia's largest flash-sale e-commerce platform (3.5M MAU). Redesigned key pages and flows — catalogs, product pages, checkout.
Web Designer at SpaceBox
June 1, 2014 - October 1, 2015
Designed a CRM interface for Russia's largest online library. Built an intranet UI for a major real-estate firm. Delivered websites for 6 B2B and B2C clients.
Product Manager at Apartama
May 1, 2012 - February 1, 2014
Furniture/renovation marketplace and social shopping startup. Promoted from art director to product manager. Redesigned core product flows—visitor-to-customer conversion +5%. Launched purchase features—average order value +34%.

Education

Bachelor's in Graphic Design at Moscow State University of Printing Arts
January 1, 1996 - January 1, 2001
Television Director at Russian Academy of Public Administration
January 1, 2005 - January 1, 2006

Qualifications

Enterprise Design Thinking Practitioner
January 1, 2022 - February 26, 2026
Foundations of User Experience (UX) Design
January 1, 2021 - February 26, 2026
Digital Skills: User Experience
January 1, 2020 - February 26, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Other
    uniE621 Hotel booking app
    Designed a hotel booking app with an unconventional model — hourly stays, auction pricing, and reservation resale — from zero to shipped MVP. What I designed Unified booking flow with a tab switcher. Three booking types (Daily, 3-Hour, Overnight) accessible through a single top-level switch. Each type changes the form below — hourly booking shows time slots, overnight highlights the discount, daily is the standard flow. The structure stays consistent so users don't get lost when switching. Auction system for resale. Guests can resell their bookings to other users. I designed the auction flow — setting a starting price (with a recommended price hint from analytics), end date, and auto-sell option. Unusual for hospitality, no established UX patterns to reference. Flexible payment options. Three payment methods in one checkout: pay in full, installments (with a clear schedule showing dates and amounts), or pay at check-in. Each had different UI implications — installments needed to show the split clearly so users wouldn't be surprised. Host side. Listing creation, pricing, amenities, board options — a separate set of flows within the same app. designer webdesigner
    uniE621 Cloud Platform
    What I designed Resource pool monitoring with instant problem detection. The admin's main task is spotting trouble fast. I designed a color-coded system: green numbers mean resources are fine, red means at capacity, yellow flags warn before things break. Each pool also shows a lifecycle timeline — created, unpaid, will be suspended, will be deleted — so admins see not just the current state but what happens next. Configurators with inline validation. Virtual Data Center setup has many interdependent parameters — CPU, RAM, multiple storage volumes, networking. Instead of validating at the end and forcing users to backtrack, I placed warnings directly at the problem field: "storage is full, add more to avoid service disruption." Users fix issues in context, not after the fact. Rack rental configurator. Location selection across three data centers (each with different available tiers), then rack size, depth, and dedicated power. Side-by-side comparison when renting multiple racks. Billing system. Transaction history, expense breakdown by category, bonus tracking, bank transfer handling with document uploads. Full UI kit with reusable components for developer handoff.