Available to hire
I’m a product designer who builds digital products people actually use. With 15+ years shaping enterprise platforms, startups, and e-commerce experiences, I design and ship solutions that balance business goals with user needs.
I led design for Pulse HR (250K daily users) and steered a cloud infrastructure platform from zero to MVP in one year. I can code my own designs in React and Next.js, and I build personal products from scratch—desktop apps with Rust + Tauri and data platforms with Next.js + Supabase.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Russian
Fluent
Italian
Beginner
Work Experience
Product Designer — Freelance at Freelance
January 1, 2023 - PresentDesigned an enterprise cloud platform solo — 50+ screens, complex configurators, billing, and RBAC. Delivered the MVP from zero to launch within a year. Created MVPs for HotRoom (hotel booking, iOS & Android) and Batna (AI price negotiation) including website and widget UI. Built and delivered a production-ready product website for FormEngine (Next.js) end-to-end from concept to production.
Lead Product Designer at Sberbank
March 1, 2022 - December 1, 2022Led design across Pulse HR — an enterprise platform with 250K daily active users and 100+ HR services. Designed two admin panels from scratch for configuring workflows, managing employees, and running company-wide surveys. The platform received the iF Design Award 2022 for Interfaces for Digital Media. Worked as part of a 25-designer team and one of 6 design leads.
Digital Marketing Manager at De Fonseca
April 1, 2018 - November 1, 2021Built a multilingual e-commerce website from scratch—design, UX, payment and delivery integration. Managed the full site lifecycle for 3+ years. Grew branded search traffic 5× through SEO and content strategy across CIS markets. Solely responsible for all digital: website, social media, email campaigns, analytics.
Digital Art Director at LETO (Scholz & Friends)
August 1, 2016 - April 1, 2018Designed apps and websites for Bud, KFC, PepsiCo, and METRO at LETO digital agency. Designed POS management app for a restaurant chain, reducing client maintenance costs by 70%. Introduced InVision and Marvel for prototyping, replacing static mockups across the team.
Lead Web Designer at KupiVIP
November 1, 2015 - July 1, 2016Sole designer for desktop and mobile at Russia's largest flash-sale e-commerce platform (3.5M MAU). Redesigned key pages and flows — catalogs, product pages, checkout.
Web Designer at SpaceBox
June 1, 2014 - October 1, 2015Designed a CRM interface for Russia's largest online library. Built an intranet UI for a major real-estate firm. Delivered websites for 6 B2B and B2C clients.
Product Manager at Apartama
May 1, 2012 - February 1, 2014Furniture/renovation marketplace and social shopping startup. Promoted from art director to product manager. Redesigned core product flows—visitor-to-customer conversion +5%. Launched purchase features—average order value +34%.
Education
Bachelor's in Graphic Design at Moscow State University of Printing Arts
January 1, 1996 - January 1, 2001Television Director at Russian Academy of Public Administration
January 1, 2005 - January 1, 2006Qualifications
Enterprise Design Thinking Practitioner
January 1, 2022 - February 26, 2026Foundations of User Experience (UX) Design
January 1, 2021 - February 26, 2026Digital Skills: User Experience
January 1, 2020 - February 26, 2026Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Other
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