I’m Kotaro Saito, a Tokyo-based creative director, music producer, and artist. I blend branding, music, and storytelling to craft memorable experiences for cosmetics brands, hotels, and international clients. My work spans creative direction, content production, and live performance, with a growing audience across Japan, the United States, and Asia. Raised in Delhi where I taught myself piano and composition, I studied at Keio University and later co-founded 2u s Japan Inc. Today I lead brand-and-music projects, teach at universities, and run an online salon for artists. I’m passionate about building bold, immersive experiences that connect people through sound and image.…

Kotaro Saito

I’m Kotaro Saito, a Tokyo-based creative director, music producer, and artist. I blend branding, music, and storytelling to craft memorable experiences for cosmetics brands, hotels, and international clients. My work spans creative direction, content production, and live performance, with a growing audience across Japan, the United States, and Asia. Raised in Delhi where I taught myself piano and composition, I studied at Keio University and later co-founded 2u s Japan Inc. Today I lead brand-and-music projects, teach at universities, and run an online salon for artists. I’m passionate about building bold, immersive experiences that connect people through sound and image.…

Available to hire

I’m Kotaro Saito, a Tokyo-based creative director, music producer, and artist. I blend branding, music, and storytelling to craft memorable experiences for cosmetics brands, hotels, and international clients. My work spans creative direction, content production, and live performance, with a growing audience across Japan, the United States, and Asia.

Raised in Delhi where I taught myself piano and composition, I studied at Keio University and later co-founded 2u s Japan Inc. Today I lead brand-and-music projects, teach at universities, and run an online salon for artists. I’m passionate about building bold, immersive experiences that connect people through sound and image.

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Language

Japanese
Fluent
English
Advanced

Work Experience

Director / Co-Founder at 2US Asia Japan Inc. / 2US Asia Sdn. Bhd.
August 1, 2018 - Present
Director and co-founder focusing on branding, music production, and digital contents creation; led cross-border branding and marketing projects for cosmetics and hotels; built a growing international audience.
Instructor at Sanno University
April 1, 2024 - Present
Instructor of Marketing & Sound.
Owner at Artists (online salon)
August 1, 2020 - Present
Owner of online salon offering education and mentorship in cosmetics marketing and music production; Apple Music Featured Artist.
Director (Artist Experiences) at Aloft Tokyo Ginza (Marriott International)
July 1, 2020 - Present
Directed artist experiences programs; oversaw live casting and content creation for hotel branding.
Account Executive at Hakuhodo
January 1, 2014 - October 14, 2025
Handled advertising for Canon Global; TV advertising for Kumon; promotions for Capcom's Resident Evil series.
Director / Co-Founder at 2uS Asia SDN. BHD. / 2uS Japan Inc.
August 1, 2018 - Present
Director and Co-Founder; led cross-border branding, marketing and creative initiatives; oversaw music production for commercials; built global client base.
Independent Music Composer / Producer / Singer-Songwriter at Self-employed
January 1, 2014 - Present
Transitioned to an independent career composing and producing for commercials; also worked as composer and singer-songwriter.
Instructor at Sanno University
April 1, 2024 - Present
Instructor of Marketing & Sound.
Instructor at Amazon Music – Breakthrough Japan
January 1, 2022 - Present
Teaching program for Breakthrough Japan; running online salon.
Owner at Online salon 'Artists'
August 1, 2020 - Present
Owner of online salon 'Artists' focusing on artist development and content creation.
Creative Director / Creative Producer at Aloft Tokyo Ginza (Marriott Hotel Group)
July 1, 2020 - Present
Leading branding and creative campaigns for Aloft Tokyo Ginza, directing music production, live performances, casting, and digital content creation. Oversees brand imaging projects for clients in cosmetics and hospitality, manages production timelines, and coordinates sound design for campaigns.
Director / Co-Founder at 2US Asia Sdn. Bhd. / 2US Japan Inc.
August 1, 2018 - Present
Co-founded cross-border ventures focusing on branding, music, and advertising across Japan, the U.S., and Asia; built partnerships and led creative production for commercials and brand campaigns.
Instructor at Sanno University
April 1, 2024 - Present
Instructor in Marketing & Sound, sharing industry experience with students and guiding projects related to brand strategy, audio, and media production.
Instructor at Amazon Music Breakthrough Japan
January 1, 2022 - Present
Teaching program for Breakthrough Japan; leading online salon and music marketing initiatives for Japanese cosmetic brands and artists.
Owner at Artists (Online Salon)
August 1, 2020 - Present
Owner and operator of an online salon offering artist development, mentoring, and content production since 2020.
Creative Director / Creative Producer at Aloft Tokyo Ginza (Marriott hotel group)
July 1, 2020 - Present
Branding, marketing, and music composition; singing; live acting; digital content creation; writing for artist experiences and campaigns.
Director / Co-Founder at IN2US Asia SDN. BHD. / 2u s Japan Inc.
August 1, 2018 - Present
Director/Co-Founder; led cross-border marketing and creative projects; built a platform for artistic collaborations in Japan and Southeast Asia.
Instructor (Marketing & Sound) at Sanno University
April 1, 2024 - Present
Instructor teaching Marketing & Sound.
Instructor / Teaching (Amazon Music Breakthrough Japan) at Amazon Music
January 1, 2022 - Present
Teaching and running an online salon for artists; developing educational content.
Owner at Artists (Online Salon)
August 1, 2020 - Present
Owner of online salon 'Artists'.

Education

Bachelor of Arts in Business and Commerce at Keio University
January 11, 2030 - September 1, 2018
Bachelor of Arts in Business And Commerce at Keio University
January 11, 2030 - January 1, 2009
Bachelor of Arts in Business and Commerce at Keio University
January 11, 2030 - January 1, 2009
Bachelor of Arts in Business and Commerce at Keio University, Tokyo, Japan
January 11, 2030 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Consumer Goods, Travel & Hospitality, Software & Internet
    uniE608 Art Documentary – “PINOKO”
    This experimental documentary film centers on PINOKO, a pioneering pole dancer from Japan. For the soundtrack, KOTARO SAITO crafted a dramatic and avant-garde soundscape—sampling the very sounds of her movement to build a layered composition of ambient textures and raw physicality. Blending interviews with deeply immersive visuals of her performances across diverse stages, the film invites viewers to experience the grace, grit, and gravity of her dance—through both sight and sound.…
    uniE608 HAENGNAE by Anna Choi – Collection Film "Contraste"
    For the latest visual collection by HAENGNAE, a fashion brand bridging Seoul and Tokyo, KOTARO SAITO composed and designed the entire sonic landscape. Titled "Contraste"—the French word for "contrast"—the film weaves together a world of opposing textures: from everyday ambient noises to eerie synthesizers. Every sound, every beat, every silence is intricately synchronized with the garments and movement, blurring the line between music and sound design. The result is not just a score, but an audible choreography—where contrasting sounds form melody and groove, echoing the tension and harmony that define the collection itself.…
    uniE608 MIKIMOTO Haute Couture Collection 2021
    Amid the global pandemic, MIKIMOTO—Japan’s premier pearl brand—unveiled its haute couture collection through an evocative film featuring international top model Ai Tominaga as its ambassador. For this visionary piece titled "The Japanese Sense of Beauty," composer KOTARO SAITO produced and scored a daring soundscape, blending avant-garde jazz, electronic, and alternative elements. In striking contrast to the sensual, deliberate movements of the model, the music employed dissonance with thrilling precision—heightening the tension and redefining the boundaries of beauty. The result was a cinematic experience praised for its bold juxtaposition of elegance and experimentalism.…
    paper DECORTE - 100th Anniversary TVC (Starring Brie Larson)

    In 2020, KOSE, one of Japan’s leading cosmetics companies, celebrated its 100th anniversary.
    For its luxury brand DECORTÉ, I created the music for the television commercial starring Brie Larson, known for her role in Captain Marvel.

    The film fuses the dignified elegance of a global luxury brand with the subtle beauty of Japanese aesthetics — drawing inspiration from the KIMONO and the delicate texture of silk.

    YouTube