During this experience, I supported the execution of multi-channel marketing activities across platforms such as Facebook, Instagram and TikTok, contributing to the company’s digital presence and brand communication. I researched current social media trends and content formats, then adapted and recreated them in a way that matched the company’s brand identity, target audience, and lifestyle-focused communication style.

I also took part in planning and executing product photoshoots to create visual content for social media, informative flyers, promotional posts, and other branded materials. In addition, I captured photo and video content both in-store and on external locations, then helped turn these assets into engaging digital content aligned with the company’s visual direction.
This experience strengthened my ability to combine creativity with brand consistency, while producing content that was both visually appealing and relevant for the audience.

During my marketing internship, I experimented with series-based TikTok content to improve audience engagement.

One of the formats I worked on involved analyzing a 10-minute interview video and transforming it into short, engaging pieces of content. I researched the material and added visual elements, animations, and supporting video clips that illustrated the topics being discussed.

Instead of publishing the full interview, I divided the content into 8 short videos, each focused on a specific key topic. This allowed the information to be delivered in a more digestible format while creating curiosity for the next part of the series.

At one of Hungary’s biggest Banking Institution, at MBH Bank, as a Business Developer Manager, I was a Project Member in a multi-bank migration, merger program to align processes and the transition of corporate clients to unified IT systems from 3 different banks.