I've been designing software products for many years. I've worked for huge corporations and tiny startups, created a few of my own products, managed small teams. Among other things, I led the design of a multi-billion-dollar ad management platform and a suite of ride-hailing products. Want to build something together? Let's have a chat.…

Sergey Shan

I've been designing software products for many years. I've worked for huge corporations and tiny startups, created a few of my own products, managed small teams. Among other things, I led the design of a multi-billion-dollar ad management platform and a suite of ride-hailing products. Want to build something together? Let's have a chat.…

Available to hire

I’ve been designing software products for many years. I’ve worked for huge corporations and tiny startups, created a few of my own products, managed small teams. Among other things, I led the design of a multi-billion-dollar ad management platform and a suite of ride-hailing products. Want to build something together? Let’s have a chat.

See more

Language

English
Fluent
Russian
Fluent
Ukrainian
Fluent

Work Experience

Add your work experience history here.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Transportation & Logistics, Travel & Hospitality, Other
    uniE621 Welcome Pickups. Ride booking 1
    Welcome Pickups is a taxi service for travelers that handles 1500 rides a day across 50 destinations. To increase revenue, I was making continuous data-driven improvements to its booking site, which was the main source of customers. After around 20 experiments and a complete redesign, the conversion rate and revenue increased by a double-digit percentage, while support costs dropped by a similar amount. A key factor in these results was close collaboration with product managers, developers, and support agents to identify problems, develop ideas, run experiments, and ultimately deliver the final product.…
    uniE621 Welcome Pickups. Traveler app.
    After travelers book a ride with a taxi service, it's common for them to have issues at some point. At Welcome Pickups they were handled manually by support agents, which was expensive, slow, and left both sides wanting a better solution. After analyzing the most common issues, we realized that we could productize their resolution. So I designed an app for riders and iteratively added features, each solving a specific problematic scenario. I worked closely with support agents and drivers to understand the problems, and with the product team to define the scope and deliver solutions efficiently. These efforts reduced the number of support tickets three-fold, improved customer satisfaction, and increased the number of returning bookers.…
    uniE621 Yandex. Direct app.
    Yandex is a large tech company making billions of dollars from advertising. Most clients manage their ads using a web app called Yandex Direct. At the time, it had serious UX issues and had gone years without a redesign. Both users and developers were frustrated with it, so I was given the opportunity to redesign it from the ground up. Drawing on user feedback, interviews, analytics, and competitor research, I designed a series of prototypes and refined them iteratively through multiple rounds of user testing and adjustments.…
    uniE621 Eatout app.
    Eatout is a restaurant booking service. It had an old mobile app that looked outdated, had usability issues, and lacked a number of new features implemented in the web app. I gave it a facelift and patched up the usability holes.…
    uniE621 Cerebro app.
    A prototype of a web app for recording and analyzing brain activity via electroencephalography.…

Hire a Product Designer

We have the best product designer experts on Twine. Hire a product designer in Yerevan today.