I’m a digital marketing and growth strategist with 15 years of experience helping brands scale through paid media. After more than a decade leading client service at a top agency, I now partner with companies on a freelance basis to provide flexible, senior-level expertise that plugs in when and where you need it most. Whether it’s hands-on paid media management, interim marketing support, comprehensive paid search audits, or navigating a agency RFPs, I step in to keep your marketing moving forward. I’ve managed paid media programs and digital strategy for companies at every stage—from scrappy startups, to established enterprises and everything in between. I know how to plug in quickly, adapt to your workflows, and deliver results. With a track record of driving growth through data-informed strategies, I thrive in fast-paced environments and love turning complex goals into measurable outcomes. I

Katherine Pellegrini

I’m a digital marketing and growth strategist with 15 years of experience helping brands scale through paid media. After more than a decade leading client service at a top agency, I now partner with companies on a freelance basis to provide flexible, senior-level expertise that plugs in when and where you need it most. Whether it’s hands-on paid media management, interim marketing support, comprehensive paid search audits, or navigating a agency RFPs, I step in to keep your marketing moving forward. I’ve managed paid media programs and digital strategy for companies at every stage—from scrappy startups, to established enterprises and everything in between. I know how to plug in quickly, adapt to your workflows, and deliver results. With a track record of driving growth through data-informed strategies, I thrive in fast-paced environments and love turning complex goals into measurable outcomes. I

Available to hire

I’m a digital marketing and growth strategist with 15 years of experience helping brands scale through paid media. After more than a decade leading client service at a top agency, I now partner with companies on a freelance basis to provide flexible, senior-level expertise that plugs in when and where you need it most. Whether it’s hands-on paid media management, interim marketing support, comprehensive paid search audits, or navigating a agency RFPs, I step in to keep your marketing moving forward. I’ve managed paid media programs and digital strategy for companies at every stage—from scrappy startups, to established enterprises and everything in between. I know how to plug in quickly, adapt to your workflows, and deliver results.

With a track record of driving growth through data-informed strategies, I thrive in fast-paced environments and love turning complex goals into measurable outcomes. I

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Work Experience

VP, Client Services at DEPT
December 1, 2019 - September 1, 2025
Lead cross-channel paid media efforts across search, social, programmatic & emerging platforms; spearheaded and ran the agency's internal paid search auditing program; managed $20M+ in monthly ad spend.
Senior Account Director at 3Q Digital
January 1, 2017 - December 1, 2019
Led client services for paid media initiatives and growth across multiple accounts; oversaw cross-channel campaigns and strategic planning.
Paid Media Lead → Account Director at 3Q Digital
April 1, 2014 - January 1, 2017
Served as a paid media lead and progressed to Account Director; guided campaigns, optimization strategies and client mentoring across teams.
Sr. Manager, Global Paid Media at Covario
June 1, 2012 - April 1, 2014
Led global paid media programs; managed cross-functional teams and multi-country campaigns focusing on performance and scale.

Education

Master of Business Administration at University of Tampa
January 1, 2013 - December 1, 2014
Bachelor of Science in Marketing at University of Tampa
December 1, 2008 - December 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Media & Entertainment