I’m Kirsten Pederson, a marketing and design professional who leads multi-channel campaigns and brand development with a strong emphasis on strategy, creativity, and measurable results. I’ve built and managed omni-channel programs across paid, owned, and earned channels—covering social media management, media development, web management, PR outreach, email campaigns, and graphic design. In my recent roles, I’ve created marketing initiatives that increased exhibition revenue significantly, improved organic engagement, and helped set attendance records for large events. I also work with leading tools and platforms such as Meta Business Suite (Facebook Ads), LinkedIn Campaign Manager, and Google Ads, and I’ve collaborated with major luxury and global brands while producing executive-level content, workshops, and internal brand publications.

Kirsten Pederson

I’m Kirsten Pederson, a marketing and design professional who leads multi-channel campaigns and brand development with a strong emphasis on strategy, creativity, and measurable results. I’ve built and managed omni-channel programs across paid, owned, and earned channels—covering social media management, media development, web management, PR outreach, email campaigns, and graphic design. In my recent roles, I’ve created marketing initiatives that increased exhibition revenue significantly, improved organic engagement, and helped set attendance records for large events. I also work with leading tools and platforms such as Meta Business Suite (Facebook Ads), LinkedIn Campaign Manager, and Google Ads, and I’ve collaborated with major luxury and global brands while producing executive-level content, workshops, and internal brand publications.

Available to hire

I’m Kirsten Pederson, a marketing and design professional who leads multi-channel campaigns and brand development with a strong emphasis on strategy, creativity, and measurable results. I’ve built and managed omni-channel programs across paid, owned, and earned channels—covering social media management, media development, web management, PR outreach, email campaigns, and graphic design.

In my recent roles, I’ve created marketing initiatives that increased exhibition revenue significantly, improved organic engagement, and helped set attendance records for large events. I also work with leading tools and platforms such as Meta Business Suite (Facebook Ads), LinkedIn Campaign Manager, and Google Ads, and I’ve collaborated with major luxury and global brands while producing executive-level content, workshops, and internal brand publications.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Work Experience

Freelance Marketing & Design Consultant at KPL Agency
June 1, 2026 - Present
Created my own marketing agency (KPL Agency) offering creative marketing and strategic design to help brands grow and sharpen their competitive edge. Leads campaign planning and execution across digital channels, with an emphasis on cohesive brand development and measurable performance.
Company Consultant at JOJA
December 1, 2025 - June 1, 2026
Worked across concurrent projects for Louis Vuitton and Moët Hennessy, producing executive-level content, workshops, and an internal brand publication for 36,000+ employees globally. Supported award-winning communications work by delivering high-quality marketing and content outputs.
Company Consultant (MSc in Marketing & Creativity) at Company consultancy projects
January 1, 2025 - November 1, 2025
Consultancy projects with CHANEL, Ferrari, L’Oréal, Emine(n)t (LVMH) and SALT Marketing Agency. Supported marketing and creative work through client-facing collaboration across brand and communications initiatives.
Marketing & Communications Manager at Discovery Center of Idaho
January 1, 2024 - December 31, 2024
Oversaw the organization’s marketing department including omni-channel campaigns (earned, owned, paid), website management, email event campaigns and newsletters, social media content, and analytics (paid and organic). Led press releases, media outreach, coordination with external agencies and partners, and managed a marketing coordinator. Developed strategic initiatives that increased total exhibition revenue by 70%, increased organic social engagement by 10%, and broke opening-day attendance records for traveling exhibitions.
Family Marketing Coordinator, Boise State University Family Weekend Programs at Boise State University
July 1, 2023 - December 31, 2023
Provided graphic design, event planning, website management, and redesign support for Boise State University Family Weekend programs.
Marketing Manager at Institute for Pervasive Cybersecurity
July 1, 2023 - December 31, 2023
Led marketing efforts including social media management, graphic design, PR, and email marketing (newsletters and targeted campaigns). Managed website management and supported a team of two marketing assistants.
Marketing Coordinator at Institute for Pervasive Cybersecurity
April 1, 2022 - July 1, 2023
Executed omni-channel campaigns, led brand development, redesigned and managed the website, produced graphic design, and supported PR activities. Ran targeted LinkedIn and email automation campaigns achieving 56% open rate, 75K+ impressions, and 300+ clicks, increasing visibility and engagement in the B2B cybersecurity sector.

Education

MSc in Marketing & Creativity at ESCP Business School
January 1, 2024 - December 31, 2024
BA in Communication (Interdisciplinary Studies) at Boise State University
January 11, 2030 - August 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Other